---
title: "Quilling Paper — $105K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/quilling-paper"
last_updated: "2026-08-09T13:41:47.373Z"
locale: en
meta:
description: "Niche score 44/100 · $105K/yr market · 124K searches/yr · $17.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $105K/yr market · 124K searches/yr · $17.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Quilling Paper — $105K/yr Amazon US Niche (2026) - Flapen"
---
# **quilling paper**
**Skip it**
Soft demand (-15.0% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 18Conversion 57Competition 40Returns 96Price range 76Avg price 81Brand share 33Review moat 66Quality gap 21
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.48**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.22–$46.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****877.28**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$105K**
$105K/yr · 124K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, quilling paper is a $105K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **quilling paper market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$105K–$140K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 95%
**Open market**
**12%**
- JUYA39% - Phinus14% - IMISNO13% - Zorfeter11% - QTLCOHD8% - YURROAD3% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/quilling-paper/trend)
## **Top quilling paper search terms**
- **quilling paper**80K/yr-13.3%3.6% conv. - **quilling paper strips**26K/yr-24.6%3.6% conv. - **paper quilling strips**8K/yr-4.8%4.4% conv. - **quilling strips**7K/yr-7.7%2.5% conv. - **juya quilling paper**4K/yr-16.6%3.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/quilling-paper/search-terms)
## **Top quilling paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$13K16%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JUYA Multi-Color Paper Quilling Strips Set 60 Colors 10 Packs 54cm Length Paper Width 3mm (0.12 in)**JUYA**$14.55**4.8★1,234 rev](https://www.amazon.com/dp/B092MM9JYP) [2**Phinus 2060 Sheets Origami Paper 27 Assortment Colors Double Sided Star Paper Strips 8.5 x 0.4 Inch Lucky Origami Star Paper Strips for DIY Hand Art Crafts**Phinus**$5.22**4.6★1,497 rev](https://www.amazon.com/dp/B0CW5ST5QJ) [3**IMISNO Paper Quilling Strips Set 1040 Strips 26 Colors (3/5/7/10mmx38cm Pack of 4 Sets)**IMISNO**$11.10**4.7★1,781 rev](https://www.amazon.com/dp/B01DVYWU36) [4**Zorfeter 9 Sets Multi-Color Quilling Paper Strips Kits 900 Strips 42 Colors 3mm Width 15 Length**Zorfeter**$9.07**4.7★190 rev](https://www.amazon.com/dp/B091DZV862) [5**JUYA Paper Quilling Kits with 30 Colors 600 Strips and 8 Tools (Paper Width:3mm Blue Tools)**JUYA**$15.23**4.7★2,359 rev](https://www.amazon.com/dp/B017BFL6JU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SHRJ 900Pcs Multi-Color Paper Quilling Strips Set 9 Colors Gradient Series Quilling Paper Strips 39cm Length for Decorating Gift Bags Card Making DIY Art Craft Width 5mm (0.20 in)**SHRJ**$9.30**1 rev3mo ago](https://www.amazon.com/dp/B0GWDDFLSQ) [**35 Pack Multi-Color Paper Quilling Strips Set 4200 Strips 35 Colors Width 5mm Length 54cm Quilling Art Strip for DIY Craft**Afgaogw**$23.90**1 rev6mo ago](https://www.amazon.com/dp/B0GCK7T3XL) [**900 Pcs Quilling Papers Kits 42 Colors 900 Strips Origami Paper Quilling Strip Paper for Picture Frames Decorating Cards DIY Craft 5mm x 39cm**Wahijihe**$8.93**2 rev8mo ago](https://www.amazon.com/dp/B0FZJL5KSV) [**Phinus 2060 Sheets Origami Paper 27 Assortment Colors Double Sided Star Paper Strips 8.5 x 0.4 Inch Lucky Origami Star Paper Strips for DIY Hand Art Crafts**Phinus**$5.22**1,497 rev2y ago](https://www.amazon.com/dp/B0CW5ST5QJ) [**Auvotuis 3mm Width Quilling Paper Strips 40 Colors 900 Strips Paper Quilling Strips Kit Origami Paper Strips for DIY Art Craft Length 39cm**Auvotuis**$8.80**28 rev2y ago](https://www.amazon.com/dp/B0CRHGTJ2G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SHRJ 900Pcs Multi-Color Paper Quilling Strips Set 9 Colors Gradient Series Quilling Paper Strips 39cm Length for Decorating Gift Bags Card Making DIY Art Craft Width 5mm (0.20 in)**SHRJ**$9.30**4.0★**▲ 314%**](https://www.amazon.com/dp/B0GWDDFLSQ) [**35 Pack Multi-Color Paper Quilling Strips Set 4200 Strips 35 Colors Width 5mm Length 54cm Quilling Art Strip for DIY Craft**Afgaogw**$23.90**5.0★**▲ 182%**](https://www.amazon.com/dp/B0GCK7T3XL) [**JUYA Multi-Color Paper Quilling Strips Set 60 Colors 10 Packs 54cm Length Paper Width 5mm (0.20 in)**JUYA**$17.47**4.8★**▲ 75%**](https://www.amazon.com/dp/B092MKQRGP) [**Paper Quilling Strips with 26 Colors 2080 Strips Quilling Tools and Supplies**IMISNO**$15.84**4.7★**▲ 65%**](https://www.amazon.com/dp/B08YY565WN) [**All-in-One Paper Quilling Kit 1860pcs 3mm/5mm/10mm Quilling Paper Strips with Electric Quilling Pen/Crimper/Comb Board Complete Set for Beginners to Advanced Users DIY Crafts & Classroom Teaching**YURROAD**$46.63**4.6★**▲ 40%**](https://www.amazon.com/dp/B073CHTXKF)
**~~View all trending →~~**
## **What buyers say about quilling paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paper Quality**22%
*“Awesome star paper”*
**Color**16%
*“Great variety of colors”*
**Quality-Overall**12%
*“Good quality quilling strips with many vibrant colors”*
**Ease Of Use**10%
*“Easy to use”*
**Advertised Vs Actual Product**7%
*“As described”*
**Value For Money**6%
*“Fair price”*
**Fun/Entertainment Experience**4%
*“Great fidget activity”*
**Paper Brightness**3%
*“great assortment of colors, good quality paper, and arrived fast”*
**Size-Overall**3%
*“Its the right size”*
**Correct Contents**1%
*“Sooooo much stuff in one container”*
### **What buyers complain about **
**Paper Quality**29%
*“Not Oragmi quality paper”*
**Thickness**16%
*“Paper is not thick enough”*
**Instructions/User Manual/Troubleshooting**13%
*“Instructions are not in English”*
**Size-Overall**4%
*“Although these are shorter than I realized”*
**Quality-Overall**3%
*“Will not buy again due quality and width”*
**Color**3%
*“Wish there were no black/brown”*
**Thin**2%
*“Thin”*
**Durability**2%
*“not durable at all”*
**Ease Of Use**2%
*“it certainly isnt easy”*
**Moist/Dry**1%
*“it sucks all the moisture out of my skin when i use it”*
### **Top return reasons **
**Size-Overall**29%
**Paper Quality**28%
**Advertised Vs Actual Product**7%
**Thin**6%
**Value For Money**5%
**Defective Material/Parts**4%
**Thickness**3%
**Functionality-Overall**3%
**Paper Compatibility**3%
**Color**2%
## **Common questions**
- **Is quilling paper profitable to sell on Amazon United States?**
- The niche generates $105K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the quilling paper niche?**
- 13 brands and 16 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in quilling paper?**
- Top complaints mined from reviews: Paper Quality, Thickness, Instructions/User Manual/Troubleshooting. The return rate is 0.7%.
- **When does demand for quilling paper peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the quilling paper niche?**
- Listings span $5.22–$46.63; the average listing price is $17.48 (sweet spot $15–$100). The average incumbent carries 877 reviews — the moat a new listing must climb.
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