---
title: "Quilling Kit — $181K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/quilling-kit"
last_updated: "2026-08-09T11:40:13.770Z"
locale: en
meta:
description: "Niche score 48/100 · $181K/yr market · 326K searches/yr · $20.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $181K/yr market · 326K searches/yr · $20.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Quilling Kit — $181K/yr Amazon US Niche (2026) - Flapen"
---
# **quilling kit**
**Skip it**
Soft demand (-12.1% this quarter) — this niche doesn't clear our bar today.
Market size 37Growth 19Conversion 33Competition 50Returns 96Price range 77Avg price 90Brand share 36Review moat 63Quality gap 38
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.22–$48.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****982.3**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$181K**
$181K/yr · 326K searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-12.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, quilling kit is a $181K/yr Amazon United States market (326K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **quilling kit market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$209K–$261K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#204**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**13%**
- JUYA27% - YURROAD18% - MY CREATIVE CAMP15% - WEBEEDY13% - TUPARKA11% - yuntop3% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.
10K6KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/quilling-kit/trend)
## **Top quilling kit search terms**
- **quilling kit**95K/yr-27.4%2.5% conv. - **quilling**61K/yr+1.5%1.5% conv. - **paper quilling kit**46K/yr-15.4%2.7% conv. - **quilling supplies**43K/yr-21.7%1.5% conv. - **quilling kits for adults**19K/yr+43.3%2.1% conv. - **paper quilling**29K/yr-5.1%1.7% conv. - **quilling kits**11K/yr-4.5%2.0% conv. - **paper quilling kit for beginners**10K/yr-41.3%2.8% conv. - **quilling kits for beginners**6K/yr-29.8%2.3% conv. - **quilled creations**3K/yr-5.3%0.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/quilling-kit/search-terms)
## **Top quilling kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$36K30%$54K40%$73K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JUYA Paper Quilling Kits with 30 Colors 600 Strips and 8 Tools (Paper Width:3mm Blue Tools)**JUYA**$15.23**4.7★2,359 rev](https://www.amazon.com/dp/B017BFL6JU) [2**MY CREATIVE CAMP Beginners Quilling Kit for Kids and Adults DIY Craft Kit for Kids and Adults Paper Quilling Kit for Beginners with Tools Instructions & Storage Box Makes 10+ Fun Projects**MY CREATIVE CAMP**$28.79**4.7★478 rev](https://www.amazon.com/dp/B08QMM2MND) [3**All-in-One Paper Quilling Kit 1860pcs 3mm/5mm/10mm Quilling Paper Strips with Electric Quilling Pen/Crimper/Comb Board Complete Set for Beginners to Advanced Users DIY Crafts & Classroom Teaching**YURROAD**$46.63**4.6★1,252 rev](https://www.amazon.com/dp/B073CHTXKF) [4**TUPARKA 19 Pcs Paper Quilling Kits 45 Colors 900 Strips Quilling Art Paper DIY Craft**TUPARKA**$15.37**4.5★1,195 rev](https://www.amazon.com/dp/B07R4HT35P) [5**Paper Quilling Kit for Beginners & Adults 1860 Paper Strips in 3 Sizes Complete Quilling Tools Set with Electric Pen Template Board for Cards Scrapbooking Wall Art DIY Gifts & Family Crafts**YURROAD**$32.72**4.7★373 rev](https://www.amazon.com/dp/B07KJHFCRY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MY CREATIVE CAMP Paper Quilling Kit for Beginners DIY Craft Kit for Kids Teens & Adults with Tools Instructions & Storage Creative Art Projects & Wall Dcor (Cherry Blossom Kit)**MY CREATIVE CAMP**$29.62**478 rev6mo ago](https://www.amazon.com/dp/B0GCNYYSXC) [**Quilling Cards handmade card quilled cards with Dedicated Paper quilling birthday cards for women or all occasions: Mothers day Greeting card Birthday... daisy bouquet (Flowers with dragonfly)**SaigonWillingCraft**$11.89**25 rev10mo ago](https://www.amazon.com/dp/B0FPQTXXQ1) [**WEBEEDY 20 Sets Paper Quilling Kit for Adults Beginners Spring Animal Flower Greeting Cards Making Kit with Instruction Tutorial Handmade Bee Butterfly Dragonfly Quilling Card for Friends Families**WEBEEDY**$17.11**15 rev1y ago](https://www.amazon.com/dp/B0DHVTQSVD) [**WEBEEDY Paper Quilling Kit 20 Sets DIY Sea Animals Paper Quilling Kit with Paper Quilling Strips Supplies Ocean Greeting Card Making Kits for Beginners DIY Handmade Crafts Home Room Wall Decor Gift**WEBEEDY**$13.82**25 rev2y ago](https://www.amazon.com/dp/B0CX95HZ4J) [**WEBEEDY 20 Sets Paper Quilling Kits for Beginners DIY Lovely Animal Quilling Card Making Kits with 36 Colors Strips 20 Cards Paper Quilling Tools and Supplies Home Room Wall Art Decor Creative Gift**WEBEEDY**$17.54**41 rev2y ago](https://www.amazon.com/dp/B0CX976YRS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MY CREATIVE CAMP Paper Quilling Kit for Beginners DIY Craft Kit for Kids Teens & Adults with Tools Instructions & Storage Creative Art Projects & Wall Dcor (Cherry Blossom Kit)**MY CREATIVE CAMP**$29.62**4.7★**▲ 175%**](https://www.amazon.com/dp/B0GCNYYSXC) [**Quilling Cards handmade card quilled cards with Dedicated Paper quilling birthday cards for women or all occasions: Mothers day Greeting card Birthday... daisy bouquet (Flowers with dragonfly)**SaigonWillingCraft**$11.89**4.7★**▲ 96%**](https://www.amazon.com/dp/B0FPQTXXQ1) [**WEBEEDY 20 Sets Paper Quilling Kit for Adults Beginners Spring Animal Flower Greeting Cards Making Kit with Instruction Tutorial Handmade Bee Butterfly Dragonfly Quilling Card for Friends Families**WEBEEDY**$17.11**3.3★**▲ 85%**](https://www.amazon.com/dp/B0DHVTQSVD) [**MDLUU Paper Quilling Kit with 1860 Strips and Quilling Tools and Storage Box Paper Quilling Craft Great for DIY Learning Class Home Decoration Birthday Gift**MDLUU**$38.79**4.7★**▲ 70%**](https://www.amazon.com/dp/B07TSDRJ97) [**Phinus 2060 Sheets Origami Paper 27 Assortment Colors Double Sided Star Paper Strips 8.5 x 0.4 Inch Lucky Origami Star Paper Strips for DIY Hand Art Crafts**Phinus**$5.22**4.6★**▲ 35%**](https://www.amazon.com/dp/B0CW5ST5QJ)
**~~View all trending →~~**
## **What buyers say about quilling kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paper Quality**15%
*“Awesome star paper”*
**Ease Of Use**12%
*“easy to use”*
**Quality-Overall**11%
*“The paper quality is excellent”*
**Color**11%
*“Great variety of colors”*
**Advertised Vs Actual Product**7%
*“All you need”*
**Fun/Entertainment Experience**6%
*“Fun for any age”*
**Value For Money**6%
*“Great deal”*
**Instructions/User Manual/Troubleshooting**3%
*“The instructions are simple”*
**Gifting Purpose**3%
*“Great kit that is very giftable”*
**Size-Overall**2%
*“Its the right size”*
### **What buyers complain about **
**Paper Quality**18%
*“Not Oragmi quality paper”*
**Instructions/User Manual/Troubleshooting**16%
*“Instructions are horrible”*
**Quality-Overall**9%
*“Poor quality”*
**Thickness**9%
*“Paper is not thick enough”*
**Value For Money**4%
*“It's a little pricey for what I received”*
**Durability**3%
*“Only a few have ripped so far”*
**Size-Overall**2%
*“the size is small”*
**Adhesion/Stickiness**2%
*“missing glue”*
**Color**2%
*“Wish there were no black/brown”*
**Ease Of Use**2%
*“it certainly isnt easy”*
### **Top return reasons **
**Paper Quality**23%
**Size-Overall**22%
**Functionality-Overall**9%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**6%
**Thin**5%
**Quality-Overall**4%
**Instructions/User Manual/Troubleshooting**4%
**Value For Money**3%
**Paper Compatibility**2%
## **Common questions**
- **Is quilling kit profitable to sell on Amazon United States?**
- The niche generates $181K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the quilling kit niche?**
- 13 brands and 16 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in quilling kit?**
- Top complaints mined from reviews: Paper Quality, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 0.8%.
- **When does demand for quilling kit peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the quilling kit niche?**
- Listings span $5.22–$48.30; the average listing price is $20.85 (sweet spot $15–$100). The average incumbent carries 982 reviews — the moat a new listing must climb.
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