---
title: "push markers — $17.9M/yr Amazon United States Niche, Score 59/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/push-markers"
last_updated: "2026-07-20T20:16:51.548Z"
locale: en
meta:
description: "push markers clears our launch bar: a $17.9M/yr market growing +100.0% this quarter with returns at 1.4%. Data updated Jul 2026."
"og:description": "push markers clears our launch bar: a $17.9M/yr market growing +100.0% this quarter with returns at 1.4%. Data updated Jul 2026."
"og:title": "push markers — $17.9M/yr Amazon United States Niche, Score 59/100 - Flapen"
---
# **push markers**
**Launch it**
A $17.9M/yr market growing +100.0% this quarter with returns at 1.4% — clears our launch bar.
Market size 100Growth 91Conversion 80Competition 23Returns 87Price range 59Avg price 95Brand share 0Review moat 21Quality gap 14
**Market size**
**Incredible****$17.9M**
$17.9M/yr · 6.9M searches
**Avg price**
**Incredible****$31.40**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+100.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.4%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$9.21–$152.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****11,306.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, push markers is a $17.9M/yr Amazon United States market (6.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 59/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **300K–400K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$9.4M–$12.6M**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **160 days**
## **Competition**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- posca83% - uni12% - MITSUBISHI2% - SFAIH1% - Betem1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +100.0% search growth over the last 90 days.
250K150KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/push-markers/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.8M20%$3.6M30%$5.4M40%$7.2M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Posca Paint Art Markers Set of 15 5M Medium Acrylic Markers with Reversible Tips Artist Recommended Paint Pens for Gifts Decorations Fabric Metal Windows Wood and Canvas**posca**$27.65**4.8★24,929 rev](https://www.amazon.com/dp/B001ANVDMU) [2**Posca Paint Markers 5M Medium Acrylic Markers with Reversible Tips Artist Recommended For Gifts Fabric Metal Glass Wood and Canvas Assorted Colors Set of 8**posca**$16.70**4.8★19,965 rev](https://www.amazon.com/dp/B07Z86PHP8) [3**Uni Posca Paint Markers 5M Medium Acrylic Markers with Reversible Tips Artist Recommended For Gifts Decorations Fabric Metal Glass Wood and Canvas Assorted Colors Set of 29**posca**$51.46**4.8★11,316 rev](https://www.amazon.com/dp/B06ZYKRQJQ) [4**posca Paint Markers 3M Fine Point Acrylic Paint Pens with Reversible Tips Art Supplies For Gifts Decorations Fabric Metal Glass Wood and Canvas Set of 15**posca**$24.46**4.8★11,546 rev](https://www.amazon.com/dp/B001ANVDMA) [5**uni Posca Acrylic Paint Art Markers Set of 12 Extra Fine Point Thin Paint Pens for Coloring Gifts Fabric Metal Glass Rocks Wood and Canvas Assorted Colors PC1M12C**uni**$21.03**4.7★18,996 rev](https://www.amazon.com/dp/B001VB4T86)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Posca Exclusive Acrylic Paint Markers Gift Set of 62 with Case Great for Kids and Adults For Coloring Decorations Canvas Glass or Wood Includes 350 1MR 1M 3M 5M 7M 8K & 17K**posca**$152.58**444 rev2y ago](https://www.amazon.com/dp/B0CMR181XG) [**posca Markers Set 8 Medium Paint Markers 5M Metallic Tones Gold Silver Bronze Blue Green Red Pink Violet**posca**$17.95**2,899 rev2y ago](https://www.amazon.com/dp/B0BNNJKNV6) [**SFAIH Acrylic Creative Markers - 3mm Replaceable Nibs 24 Colors Large Ink Capacity High Coverage Non-Bleeding Water-Based Ink Drawing Markers for Art Supplies Wood Fabric Rock DIY Easter Craft**SFAIH**$18.84**719 rev3y ago](https://www.amazon.com/dp/B0C61HTPV9) [**Uniball Posca Paint Marker**MITSUBISHI**$10.79**253 rev3y ago](https://www.amazon.com/dp/B0BFB9C8SS) [**Betem 24 Colors Dual Tip Acrylic Paint Markers Fabric Decorating Kits Premium Water-Based Acrylic Paint Pens Art Supplies for Fabric Rock Wood Glass Canvas Ceramic Teacher Appreciation Gift**Betem**$9.21**20,003 rev4y ago](https://www.amazon.com/dp/B09VCYS41G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Posca Markers Set 8 Medium Paint Markers 5M Soft Tones White Sunshine Yellow Apricot Light Pink Coral Lavender Light Blue Aqua Green**posca**$15.96**4.8★**▲ 45%**](https://www.amazon.com/dp/B0933H74M4) [**posca Paint Markers 3M Fine Point Acrylic Paint Pens with Reversible Tips Art Supplies For Gifts Decorations Fabric Metal Glass Wood and Canvas Set of 15**posca**$24.46**4.8★**▲ 37%**](https://www.amazon.com/dp/B001ANVDMA) [**SFAIH Acrylic Creative Markers - 3mm Replaceable Nibs 24 Colors Large Ink Capacity High Coverage Non-Bleeding Water-Based Ink Drawing Markers for Art Supplies Wood Fabric Rock DIY Easter Craft**SFAIH**$18.84**4.6★**▲ 31%**](https://www.amazon.com/dp/B0C61HTPV9) [**Uniball Posca Paint Marker**MITSUBISHI**$10.79**4.8★**▲ 24%**](https://www.amazon.com/dp/B0BFB9C8SS) [**Posca Paint Markers 5M Medium Acrylic Markers with Reversible Tips Artist Recommended For Gifts Fabric Metal Glass Wood and Canvas Assorted Colors Set of 8**posca**$16.70**4.8★**▲ 21%**](https://www.amazon.com/dp/B07Z86PHP8)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“Colors are bright”*
**Quality-Overall**19%
*“Excellent product”*
**Value For Money**8%
*“Good price”*
**Paint Quality**5%
*“Great paint pens”*
**Ease Of Use**5%
*“Ease of use”*
**Pen/Pencil Quality**5%
*“Great pens”*
**Drawing Experience**5%
*“Very fine drawing markers”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Fun/Entertainment Experience**3%
*“Fun for all”*
**Durability**3%
*“excellent durability”*
### **What buyers complain about **
**Value For Money**13%
*“A little expensive”*
**Paint Quality**11%
*“it suddenly releases a large amount of paint all at once”*
**Color**9%
*“dilute colors”*
**Leak-Proof**6%
*“its dripping everywhere”*
**Moist/Dry**5%
*“all appear to be dried out”*
**Quality-Overall**5%
*“Cheap”*
**Product Condition**4%
*“The one I pulled out and used seems to work well.”*
**Functionality-Overall**4%
*“they dont work”*
**Dry/Empty Ink**3%
*“Dried up”*
**Size-Overall**2%
*“they dont fit the bill these”*
### **Top return reasons **
**Size-Overall**15%
**Value For Money**15%
**Color**10%
**Functionality-Overall**9%
**Advertised Vs Actual Product**7%
**Paint Quality**7%
**Ink Refill**5%
**Product Condition**4%
**Dry/Empty Ink**4%
**Thickness**3%
## **Common questions**
- **Is push markers profitable to sell on Amazon United States?**
- The niche generates $17.9M/yr across 16 tracked products. 90-day search growth is +100.0%. Flapen's verdict: Launch it (59/100).
- **How competitive is the push markers niche?**
- 5 brands and 47 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in push markers?**
- Top complaints mined from reviews: Value For Money, Paint Quality, Color. The return rate is 1.4%.
- **When does demand for push markers peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the push markers niche?**
- Listings span $9.21–$152.58; the average listing price is $31.40 (sweet spot $15–$100). The average incumbent carries 11,307 reviews — the moat a new listing must climb.
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