---
title: "Purple Yarn — $147K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/purple-yarn"
last_updated: "2026-08-09T20:43:58.447Z"
locale: en
meta:
description: "Niche score 38/100 · $147K/yr market · 243K searches/yr · $11.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $147K/yr market · 243K searches/yr · $11.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Yarn — $147K/yr Amazon US Niche (2026) - Flapen"
---
# **purple yarn**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 12Conversion 62Competition 44Returns 95Price range 55Avg price 44Brand share 7Review moat 18Quality gap 23
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.55–$27.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.22**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$147K**
$147K/yr · 243K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****16,189.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-26.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, purple yarn is a $147K/yr Amazon United States market (243K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb–Jun. Verdict: Skip it — 38/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple yarn market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$140K–$168K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#153**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **48%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **119 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**1%**
- Red Heart89% - KECHE2% - Mooaske2% - Cozyful2% - Caron1% - Lpalats1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Jun · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/purple-yarn/trend)
## **Top purple yarn search terms**
- **purple yarn**141K/yr-26.7%4.3% conv. - **purple yarn for crocheting**31K/yr-26.5%3.8% conv. - **dark purple yarn**14K/yr-36.5%3.7% conv. - **purple variegated yarn**9K/yr-18.6%1.8% conv. - **yarn purple**10K/yr-22.7%4.3% conv. - **red heart purple yarn**8K/yr-21.7%7.7% conv. - **red heart yarn purple**7K/yr-21.3%7.9% conv. - **pink and purple yarn**6K/yr-26.9%0.4% conv. - **purple crochet yarn**5K/yr-17.7%3.0% conv. - **purple acrylic yarn**5K/yr-21.9%4.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/purple-yarn/search-terms)
## **Top purple yarn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$29K30%$44K40%$59K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RED HEART Super Saver Yarn Amethyst**Red Heart**$5.40**4.8★625 rev](https://www.amazon.com/dp/B000Y00CJA) [2**RED Heart 285412 Super Saver Yarn Dark Orchid**Red Heart**$5.10**4.7★32,228 rev](https://www.amazon.com/dp/B0009PRWNO) [3**RED Heart Super Saver Yarn Lavender**Red Heart**$8.33**4.7★32,228 rev](https://www.amazon.com/dp/B000XZW39S) [4**Red Heart Super Saver Amethyst Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet**Red Heart**$11.25**4.7★41,281 rev](https://www.amazon.com/dp/B09W1LBR15) [5**Red Heart Super Saver Economy Yarn Purple Tones (E300.0546)**Red Heart**$5.31**4.6★408 rev](https://www.amazon.com/dp/B0050FICZU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cozyful Chunky Yarn for Hand Knitting - #10 Chunky Chenille Blanket Yarn Jumbo Big Thick Chunky Yarns for Crocheting Tie Dye Bulky Knit Yarns 8 Skein (20 yds 8 oz Each Skein) Multi Purple**Cozyful**$27.81**1,639 rev1y ago](https://www.amazon.com/dp/B0FBKLVH1D) [**Lpalats Ombre Yarn for Crocheting - 4x100g Soft 60% Cotton 40% Acrylic Yarn - 962 Yds Gradient Cake Yarns for Knitting Shawls Blankets Sweater with 2 Crochet Hooks (4 Purple Gradient)**Lpalats**$16.92**213 rev1y ago](https://www.amazon.com/dp/B0F3WRHTNF) [**Cotton Yarn - 100% Cotton Yarn for Crocheting and Knitting Mercerized Cotton Amigurumi Yarn Fine-Sport 2 1.76 oz (50g) / 136 Yrds (125 m) - Purple**KECHE**$6.85**712 rev1y ago](https://www.amazon.com/dp/B0F24M16LM) [**Velvet Yarn for Crocheting Darkpurple Chenille Yarn Super Bulky Baby Blanket Yarn Amigurumi Yarn**INNDUN**$6.25**296 rev1y ago](https://www.amazon.com/dp/B0DPJ9RXL9) [**Chunky Yarn for Crocheting - Chenille Yarn for Knitting - Bulky Blanket Yarns for Crocheting Blankets Amigurumi Craft Hat Shoes Plush Fluffy Soft Yarns 71 yds/3.5 oz Each Skein(Light Purple)**Mooaske**$7.33**441 rev1y ago](https://www.amazon.com/dp/B0DNF2PCHX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Red Heart Soft Yarn Plummy**Red Heart**$5.83**4.6★**▲ 182%**](https://www.amazon.com/dp/B0055DBUDS) [**Red Heart Super Saver Yarn - Orchid**Red Heart**$4.55**4.7★**▲ 170%**](https://www.amazon.com/dp/B000XZY86O) [**Red Heart Super Saver Jumbo Yarn Amethyst**Red Heart**$7.62**4.7★**▲ 155%**](https://www.amazon.com/dp/B004XSJYG6) [**Red Heart Super Saver Economy Yarn Purple Tones (E300.0546)**Red Heart**$5.31**4.6★**▲ 117%**](https://www.amazon.com/dp/B0050FICZU) [**Cozyful Chunky Yarn for Hand Knitting - #10 Chunky Chenille Blanket Yarn Jumbo Big Thick Chunky Yarns for Crocheting Tie Dye Bulky Knit Yarns 8 Skein (20 yds 8 oz Each Skein) Multi Purple**Cozyful**$27.81**4.5★**▲ 99%**](https://www.amazon.com/dp/B0FBKLVH1D)
**~~View all trending →~~**
## **What buyers say about purple yarn**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“the color is vibrant”*
**Soft Feel**17%
*“It's very soft”*
**Quality-Overall**11%
*“its always true to the color description with good quality”*
**Ease Of Use**5%
*“Easy to work with”*
**Value For Money**5%
*“Well worth the price”*
**Thickness**4%
*“This yawn is soft and thick”*
**Upholstery/Fabric Quality**4%
*“Beautiful colored yarn”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Durability**3%
*“doesnt typically break”*
**Material Quality**3%
*“Great quality yarn”*
### **What buyers complain about **
**Size-Overall**12%
*“they just looked short”*
**Color**11%
*“It looks darker in person”*
**Advertised Vs Actual Product**11%
*“FALSE ADVERTISING”*
**Quality-Overall**7%
*“I expect a properly made”*
**Thickness**6%
*“It's very thick”*
**Material Quality**4%
*“Not happy with the quality of the yarn”*
**Smell**3%
*“It was very hard to get the smell out of it”*
**Durability**3%
*“one strand of yarn fell apart”*
**Hard Feel**2%
*“not soft”*
**Ease Of Use**2%
*“Difficult to use”*
### **Top return reasons **
**Color**40%
**Advertised Vs Actual Product**16%
**Display Colors**9%
**Size-Overall**6%
**Material Quality**5%
**Value For Money**5%
**Thin**5%
**Thickness**2%
**Scratch Resistance**2%
**Hard Feel**2%
## **Common questions**
- **Is purple yarn profitable to sell on Amazon United States?**
- The niche generates $147K/yr across 21 tracked products. 90-day search growth is -26.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the purple yarn niche?**
- 7 brands and 58 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in purple yarn?**
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 0.9%.
- **When does demand for purple yarn peak?**
- Demand peaks in Feb–Jun; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the purple yarn niche?**
- Listings span $4.55–$27.81; the average listing price is $11.22 (sweet spot $15–$100). The average incumbent carries 16,190 reviews — the moat a new listing must climb.
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