---
title: "Purple Felt — $25K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/purple-felt"
last_updated: "2026-08-09T12:39:37.514Z"
locale: en
meta:
description: "Niche score 39/100 · $25K/yr market · 38K searches/yr · $9.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $25K/yr market · 38K searches/yr · $9.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Felt — $25K/yr Amazon US Niche (2026) - Flapen"
---
# **purple felt**
**Skip it**
A small market ($25K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 18Conversion 75Competition 53Returns 41Price range 19Avg price 28Brand share 61Review moat 85Quality gap 32
**Review moat**
**Great****305.07**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.38**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.94–$17.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$25K**
$25K/yr · 38K searches
According to Flapen's Amazon United States niche tracking, purple felt is a $25K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple felt market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$28K–$38K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#475**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **239 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**28%**
- XSEINO31% - HaoFeiJH19% - Jtnohx9% - IONTACH5% - Ice Fabrics4% - Grainear4%
## **Demand**
Weekly Amazon search volume, last 37 weeks — -14.1% search growth over the last 90 days.
3K2KNov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/purple-felt/trend)
## **Top purple felt search terms**
- **purple felt**27K/yr-4.1%6.6% conv. - **purple felt fabric**8K/yr-36.5%8.8% conv. - **purple felt sheets**3K/yr-32.6%6.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/purple-felt/search-terms)
## **Top purple felt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HaoFeiJH Purple Felt Fabric Sheets - 6PCS Felt Squares - 8x12 1 Colors Soft Felt Squares 1.5mm for Sewing Patchwork Decoration Embroidering Book DIY Craft**HaoFeiJH**$4.93**4.7★1,003 rev](https://www.amazon.com/dp/B0CNS1N5W3) [2**XSEINO Purple Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Purple Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$12.72**4.6★203 rev](https://www.amazon.com/dp/B0FX2T6PYD) [3**XSEINO Purple Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Purple Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.79**4.4★102 rev](https://www.amazon.com/dp/B0GBW66XQB) [4**XSEINO 13 Rolls 8x35 1.4mm Thick Soft Felt Fabric Sheet 13 Assorted Purple Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork**XSEINO**$13.79**4.8★555 rev](https://www.amazon.com/dp/B0DHL36JQC) [5**Lavender Felt Fabric 36 x 36 (1 Square Yard) Soft 1.6mm Thick Felt Sheets for Craft Sewing Patchwork DIY Art Projects Decorations**IONTACH**$9.64**4.6★209 rev](https://www.amazon.com/dp/B0F1MTHH5V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(Purple)**NEBURORA**$8.69**280 rev4mo ago](https://www.amazon.com/dp/B0GSF57XJB) [**MITINU Purple Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects**MITINU**$13.20**18 rev4mo ago](https://www.amazon.com/dp/B0GR9MXK94) [**Soft Purple Felt Fabric Sheets for Crafts 8 x 12 Inch Felt Squares 20 Pcs 1.6mm Thick Nonwoven Fabric for DIY Projects Sewing Patchwork and Decoration**FANOMMI**$9.94**14 rev4mo ago](https://www.amazon.com/dp/B0GQ9QPGD6) [**MITINU 13 Pcs 8x35 Large Stiff Felt Fabric Sheets 1.2mm Thick Nonwoven Felt for DIY Crafts Patchwork Sewing & Home Decoration Projects (Purple Themed Colorful Series)**MITINU**$13.03**43 rev5mo ago](https://www.amazon.com/dp/B0G2Y4FZJ7) [**10 Dark Purple Felt Fabric Sheets 7.87 x 11.8 inch (20 x 30cm) A4 Soft Felt Squares 1 mm Thick Great for DIY Craft Sewing Projects Nonwoven Patchwork Decoration**Bgudee**$6.87**4 rev6mo ago](https://www.amazon.com/dp/B0GFDF49HR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MITINU Purple Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects**MITINU**$13.20**4.2★**▲ 435%**](https://www.amazon.com/dp/B0GR9MXK94) [**NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(Purple)**NEBURORA**$8.69**4.7★**▲ 432%**](https://www.amazon.com/dp/B0GSF57XJB) [**Soft Purple Felt Fabric Sheets for Crafts 8 x 12 Inch Felt Squares 20 Pcs 1.6mm Thick Nonwoven Fabric for DIY Projects Sewing Patchwork and Decoration**FANOMMI**$9.94**4.3★**▲ 424%**](https://www.amazon.com/dp/B0GQ9QPGD6) [**Soft Felt Fabric Sheet 18 X 36 1.6mm Thick Polyester Craft Felt by The Yard Large Precut Felt Nonwoven Fabric for Sewing DIY Crafts Classroom & Home Decor (Purple)**Ableme Deco**$7.01**4.5★**▲ 346%**](https://www.amazon.com/dp/B0GFJBH9W7) [**10 Dark Purple Felt Fabric Sheets 7.87 x 11.8 inch (20 x 30cm) A4 Soft Felt Squares 1 mm Thick Great for DIY Craft Sewing Projects Nonwoven Patchwork Decoration**Bgudee**$6.87**5.0★**▲ 323%**](https://www.amazon.com/dp/B0GFDF49HR)
**~~View all trending →~~**
## **What buyers say about purple felt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“Great colors”*
**Material Quality**10%
*“I believe this also would make great anti-scratch material for the bottom of objects”*
**Soft Feel**9%
*“smooth”*
**Advertised Vs Actual Product**8%
*“Perfect as described”*
**Quality-Overall**7%
*“Nice quality and very good purple color”*
**Thickness**6%
*“The 1mm thickness is just right”*
**Value For Money**6%
*“I would consider it an excellent value”*
**Adhesion/Stickiness**6%
*“glue adheres well too”*
**Size-Overall**4%
*“The size is amazing”*
**Upholstery/Fabric Quality**3%
*“felt fabric was great quality”*
### **What buyers complain about **
**Color**27%
*“The color is a bit lighter”*
**Thickness**14%
*“The thickness. 1.4mm”*
**Display Colors**10%
*“Not the color as pictured”*
### **Top return reasons **
**Color**38%
**Material Quality**16%
**Thin**11%
**Value For Money**8%
**Advertised Vs Actual Product**5%
**Display Colors**4%
**Thickness**3%
**Soft Feel**2%
**Ease Of Use**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is purple felt profitable to sell on Amazon United States?**
- The niche generates $25K/yr across 27 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the purple felt niche?**
- 19 brands and 20 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in purple felt?**
- Top complaints mined from reviews: Color, Thickness, Display Colors. The return rate is 3.7%.
- **What does it cost to enter the purple felt niche?**
- Listings span $3.94–$17.55; the average listing price is $9.38 (sweet spot $15–$100). The average incumbent carries 305 reviews — the moat a new listing must climb.
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