---
title: "Purple Dye — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/purple-dye"
last_updated: "2026-08-09T12:35:33.834Z"
locale: en
meta:
description: "Niche score 38/100 · $71K/yr market · 111K searches/yr · $10.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $71K/yr market · 111K searches/yr · $10.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purple Dye — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **purple dye**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 34Conversion 69Competition 36Returns 74Price range 35Avg price 34Brand share 0Review moat 24Quality gap 62
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$3.28–$21.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+7.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.12**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****4,996.39**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$71K**
$71K/yr · 111K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, purple dye is a $71K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple dye market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$101K–$127K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **61%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**61**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Craft County75% - Rit22% - TULIP3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/purple-dye/trend)
## **Top purple dye search terms**
- **purple fabric dye**27K/yr+11.1%5.2% conv. - **rit dye purple**19K/yr+6.8%10.4% conv. - **purple rit dye**15K/yr-6.0%9.7% conv. - **purple dye fabric**16K/yr+3.4%6.7% conv. - **lavender fabric dye**6K/yr+23.4%1.8% conv. - **rit purple dye**6K/yr+17.5%11.9% conv. - **purple clothing dye**7K/yr+22.4%6.5% conv. - **fabric dye purple**4K/yr-1.0%5.4% conv. - **dark purple fabric dye**5K/yr-0.2%3.8% conv. - **purple clothes dye**4K/yr+6.1%6.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/purple-dye/search-terms)
## **Top purple dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$28K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rit Dye Liquid Wide Selection of Colors 8 Oz. (Purple)**Craft County**$8.82**4.4★8,719 rev](https://www.amazon.com/dp/B089HM92SP) [2**Rit Dye Liquid Wide Selection of Colors 8 Oz. (Eggplant)**Craft County**$9.29**4.4★8,719 rev](https://www.amazon.com/dp/B089HWFX7K) [3**Rit DyeMore Single Bottle 7 Oz. Synthetic Liquid Fiber Dye for Clothing Dcor and Crafts Royal Purple**Craft County**$9.54**4.3★5,318 rev](https://www.amazon.com/dp/B08Y98R8XB) [4**Rit Dye More Synthetic 7oz-Royal Purple Other Multicoloured**Rit**$8.12**4.6★377 rev](https://www.amazon.com/dp/B01N8QYIJ0) [5**Rit Purple For Fabric Dye**Rit**$6.03**4.5★114 rev](https://www.amazon.com/dp/B00HM943R8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rit Synthetic Liquid Dye with ColorStay Fixative Bundle All in One Kit with Gloves to Reduce Color Bleed**Craft County**$21.12**16 rev8mo ago](https://www.amazon.com/dp/B0G17JT7HD) [**Rit Liquid Dye with ColorStay Fixative Bundle All in One Kit with Gloves to Reduce Color Bleed (Eggplant)**Craft County**$21.22**21 rev8mo ago](https://www.amazon.com/dp/B0G17KWMXL) [**Rit DyeMore Synthetic Fiber Dye Plum Berry**Rit**$6.65**231 rev1y ago](https://www.amazon.com/dp/B0827ZKQ3B) [**Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye Single Pack with Plastic Gloves for Clothing Dcor and Crafts Royal Purple**Craft County**$12.22**643 rev2y ago](https://www.amazon.com/dp/B0CW2BCY5Z) [**Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Eggplant (Gloves Included)**Craft County**$10.60**2,995 rev2y ago](https://www.amazon.com/dp/B0CV29B27W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rit Liquid Dye with ColorStay Fixative Bundle All in One Kit with Gloves to Reduce Color Bleed (Eggplant)**Craft County**$21.22**4.1★**▲ 194%**](https://www.amazon.com/dp/B0G17KWMXL) [**Rit All-Purpose Liquid Dye Indigo**Rit**$3.28**4.4★**▲ 162%**](https://www.amazon.com/dp/B07KRK7Q1C) [**Rit Synthetic Liquid Dye with ColorStay Fixative Bundle All in One Kit with Gloves to Reduce Color Bleed**Craft County**$21.12**4.3★**▲ 135%**](https://www.amazon.com/dp/B0G17JT7HD) [**Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye for Clothing Dcor and Crafts Royal Purple (1 Pack)**Craft County**$10.40**4.4★**▲ 112%**](https://www.amazon.com/dp/B0CQ6VC2FR) [**Rit Dye Liquid Wide Selection of Colors 8 Oz. (Eggplant)**Craft County**$9.29**4.4★**▲ 86%**](https://www.amazon.com/dp/B089HWFX7K)
**~~View all trending →~~**
## **What buyers say about purple dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**45%
*“Beautiful color”*
**Efficiency**9%
*“Works well”*
**Ease Of Use**9%
*“Easy to use”*
**Quality-Overall**6%
*“Good product”*
**Advertised Vs Actual Product**6%
*“As described”*
**Coverage**4%
*“Coverage is good”*
**Paint Quality**3%
*“Great Product for Dyeing”*
**Value For Money**3%
*“Good value for the money”*
**Instructions/User Manual/Troubleshooting**3%
*“Instructions are easy to use”*
**Durability**2%
*“very durable container”*
### **What buyers complain about **
**Color**47%
*“Hard to find this color in the store”*
**Stain Resistance**10%
*“they color was splotchy on my curtains”*
**Functionality-Overall**10%
*“Didn't work”*
**Weight Light**6%
*“Comes out lighter”*
**Washability**6%
*“Ruined my washer and ruined my pants”*
**Color Fading/Discoloration**3%
*“all of the color came out of the sheets”*
**Instructions/User Manual/Troubleshooting**3%
*“I followed the instruction to the letter. It did not work”*
**Size-Overall**2%
*“Bottle size is small”*
**Durability**2%
*“No idea how long it will last”*
### **Top return reasons **
**Color**54%
**Value For Money**12%
**Display Colors**9%
**Material Quality**5%
**Functionality-Overall**5%
**Leak-Proof**4%
**Advertised Vs Actual Product**3%
**Stain Resistance**2%
**Size-Overall**1%
**Color Fading/Discoloration**1%
## **Common questions**
- **Is purple dye profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the purple dye niche?**
- 3 brands and 61 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in purple dye?**
- Top complaints mined from reviews: Color, Stain Resistance, Functionality-Overall. The return rate is 2.0%.
- **When does demand for purple dye peak?**
- Demand peaks in Oct; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the purple dye niche?**
- Listings span $3.28–$21.22; the average listing price is $10.12 (sweet spot $15–$100). The average incumbent carries 4,996 reviews — the moat a new listing must climb.
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