---
title: "Search terms — purple cardstock - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/purple-cardstock/search-terms"
last_updated: "2026-08-09T14:17:24.630Z"
locale: en
meta:
  description: "Niche score 51/100 · $68K/yr market · 63K searches/yr · $10.58 avg price. A small market ($68K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $68K/yr market · 63K searches/yr · $10.58 avg price. A small market ($68K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — purple cardstock - Flapen"
---

# **purple cardstock**

**Worth a look**

Shows searches that convert (10.1% search→purchase), but a small market ($68K/yr) keeps it on the watch list.

Market size 17Growth 33Conversion 88Competition 65Returns 83Price range 44Avg price 38Brand share 65Review moat 75Quality gap 20

**Conversion**

**Great****10.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****502.23**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$5.96–$22.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.58**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+6.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$68K**

$68K/yr · 63K searches

## Search terms