---
title: "Pumpkin Stencil — $18K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/pumpkin-stencil"
last_updated: "2026-08-09T13:28:59.064Z"
locale: en
meta:
description: "Niche score 42/100 · $18K/yr market · 105K searches/yr · $9.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $18K/yr market · 105K searches/yr · $9.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pumpkin Stencil — $18K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin stencil**
**Skip it**
Prices mostly outside the sweet spot ($6.12–$14.27) — this niche doesn't clear our bar today.
Market size 5Growth 90Conversion 24Competition 43Returns 39Price range 0Avg price 25Brand share 71Review moat 80Quality gap 25
**Growth**
**Great****+97.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****390.8**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.00**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$18K**
$18K/yr · 105K searches
**Price range**
**Bad****$6.12–$14.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, pumpkin stencil is a $18K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin stencil market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$45K–$54K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#2,637**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **21.5%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **252 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**15**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**32%**
- Sakolla16% - SYWHXY14% - Zickupy13% - Clabby13% - YooNotee7% - Duozea6%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +97.3% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 390.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/pumpkin-stencil/trend)
## **Top pumpkin stencil search terms**
- **pumpkin stencil**13K/yr+176.0%1.1% conv. - **pumpkin stencils**52K/yr+45.3%0.3% conv. - **pumpkin face stencils**6K/yr+304.5%1.8% conv. - **pumpkin stencils for painting**16K/yr+78.8%1.2% conv. - **pumpkin painting stencils**13K/yr-62.3%0.0% conv. - **stencils for pumpkin painting**4K/yr-55.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/pumpkin-stencil/search-terms)
## **Top pumpkin stencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7218%$1K12%$2K16%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**36 Pieces Halloween Drawing Stencils 6 Inch Plastic Reusable Pumpkin Faces Painting Stencil for DIY Pumpkin Carving Wood Walls Art and Halloween Decoration**Sakolla**$9.01**4.6★344 rev](https://www.amazon.com/dp/B08BXM4H7L) [2**25 Pcs Halloween Pumpkins Face Stencils Decorative Painting Stencils Reusable Plastic Drawing Template for DIY Pumpkin Carving Wood Walls Art Decor**SYWHXY**$7.14**4.4★105 rev](https://www.amazon.com/dp/B098QFFLRV) [3**8 Pcs Pumpkin Stencils 8 x 8 Inch Fall Stencils Reusable Thanksgiving Autumn Stencil Halloween Stencils DIY Craft for Painting On Wood Wall Door Fabric**Zickupy**$9.07**4.6★453 rev](https://www.amazon.com/dp/B0BHF3GWFQ) [4**Clabby 5 Sheets Fall Thanksgiving Stencils for Painting on Wood Large Pumpkin Reusable Stencils Fall Art Painting Template for Windows Wall DIY Crafts Decorations(7.9 x 5.5 Inch)**Clabby**$7.72**4.4★201 rev](https://www.amazon.com/dp/B096VNDPW7) [5**3 Pcs Fall Pumpkin Stencils 13.7 x 11.8 Inch Large Thanksgiving Autumn Pumpkin Templates Reusable Jumbo Plastic Harvest Stencils for Outdoor Craft DIY Painting on Wood Wall Door Fabric Arts Decor**YooNotee**$9.01**5.0★5 rev](https://www.amazon.com/dp/B0FPLW87RG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 Pcs Fall Pumpkin Stencils 13.7 x 11.8 Inch Large Thanksgiving Autumn Pumpkin Templates Reusable Jumbo Plastic Harvest Stencils for Outdoor Craft DIY Painting on Wood Wall Door Fabric Arts Decor**YooNotee**$9.01**5 rev10mo ago](https://www.amazon.com/dp/B0FPLW87RG) [**16 Pieces Halloween Pumpkin Stencils Plastic Reusable Pumpkins Faces Stencil for Painting on Wood Walls Art and Halloween Decoration**Duozea**$9.50**12 rev11mo ago](https://www.amazon.com/dp/B0FFN4998J) [**DOODLREAM Patterned Pumpkin Stencil for Painting 11.8x11.8 Reusable Fall Flower Pumpkin Stencil Drawing Template Autumn DIY Craft Paint Template for Wall Home Decor Wood Burning Journal Canvas**DOODLREAM**$6.12**12 rev11mo ago](https://www.amazon.com/dp/B0F9PB8SFC) [**72 PCS 3x3 Inch Halloween Stencils for Painting - Pumpkin Ghost Bat Spider Web Witch Skull Reusable Halloween Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration**Yazhiji**$10.12**438 rev1y ago](https://www.amazon.com/dp/B0FD9FHWKL) [**Halloween Stencils Pumpkin Face Stencils Reusable Ghost Face Stencil for Painting on Wood Fabrics DIY Crafts Decor**SUNVERSE**$14.27**270 rev1y ago](https://www.amazon.com/dp/B0FCF36BMV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DOODLREAM Patterned Pumpkin Stencil for Painting 11.8x11.8 Reusable Fall Flower Pumpkin Stencil Drawing Template Autumn DIY Craft Paint Template for Wall Home Decor Wood Burning Journal Canvas**DOODLREAM**$6.12**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0F9PB8SFC) [**Clabby 5 Sheets Fall Thanksgiving Stencils for Painting on Wood Large Pumpkin Reusable Stencils Fall Art Painting Template for Windows Wall DIY Crafts Decorations(11.7 x 8.3 Inch)**Clabby**$7.41**4.4★**▲ 461%**](https://www.amazon.com/dp/B09B9SX1FP) [**3 Pcs Fall Pumpkin Stencils 13.7 x 11.8 Inch Large Thanksgiving Autumn Pumpkin Templates Reusable Jumbo Plastic Harvest Stencils for Outdoor Craft DIY Painting on Wood Wall Door Fabric Arts Decor**YooNotee**$9.01**5.0★**▲ 400%**](https://www.amazon.com/dp/B0FPLW87RG) [**Halloween Stencils Kit (28 pcs) - lyfLux Reusable Pumpkin Carving Templates Durable PET Material for Halloween Decorations DIY Crafts Wall Murals & Party Decor**lyfLux**$8.38**4.6★**▲ 321%**](https://www.amazon.com/dp/B0BB6QFZ72) [**EDUEE Fall Stencils for Painting 8inch Reusable Pumpkin Stencils 9pcs for Thanksgiving Autumn for DIY Craft Fabric Wood Slice Furniture Floors Wall Home Decor**EDUEE**$9.55**4.6★**▲ 251%**](https://www.amazon.com/dp/B0D9M6KWCX)
**~~View all trending →~~**
## **What buyers say about pumpkin stencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Recycle/Reuse**30%
*“Easy and reusable”*
**Quality-Overall**27%
*“Good quality”*
**Ease Of Use**17%
*“easy to use”*
**Design-Overall**13%
*“Love the design”*
**Strength**7%
*“sturdy”*
### **What buyers complain about **
**Size-Overall**58%
*“Bigger than what I needed it for which was my fault”*
**Ease Of Use**13%
*“Hard to trace around”*
**Thickness**13%
*“Plastic is very thin”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is pumpkin stencil profitable to sell on Amazon United States?**
- The niche generates $18K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +97.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the pumpkin stencil niche?**
- 14 brands and 15 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in pumpkin stencil?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Thickness. The return rate is 3.9%.
- **When does demand for pumpkin stencil peak?**
- Demand peaks in Sep–Oct; the busiest month runs 390.0× the quietest.
- **What does it cost to enter the pumpkin stencil niche?**
- Listings span $6.12–$14.27; the average listing price is $9.00 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.
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