---
title: "Pumpkin Napkins — $14K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/pumpkin-napkins"
last_updated: "2026-08-09T12:47:30.459Z"
locale: en
meta:
description: "Niche score 50/100 · $14K/yr market · 154K searches/yr · $9.86 avg price. A small market ($14K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $14K/yr market · 154K searches/yr · $9.86 avg price. A small market ($14K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin Napkins — $14K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin napkins**
**Worth a look**
Shows a thin review moat (59 avg reviews), but a small market ($14K/yr) keeps it on the watch list.
Market size 4Growth 96Conversion 12Competition 70Returns 69Price range 6Avg price 32Brand share 69Review moat 97Quality gap 23
**Review moat**
**Incredible****59.13**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Incredible****+160.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$9.86**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$3.79–$15.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$14K**
$14K/yr · 154K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, pumpkin napkins is a $14K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin napkins market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$59K–$79K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#1,602**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **20.8%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **—flat
**Sellers**
**26**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 82%
**Open market**
**32%**
- Generic19% - IHR Ideal Home Range13% - Boston International11% - PENTA ANGEL10% - Tenceur10% - JarThenaAMCS5%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +160.2% search growth over the last 90 days.
12K8KSpike '24Spike '25Spike '26 seasonSepDecJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 105.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/pumpkin-napkins/trend)
## **Top pumpkin napkins search terms**
- **fall napkins for decoupage**33K/yr+359.1%1.4% conv. - **pumpkin napkins**33K/yr+74.9%1.0% conv. - **fall paper napkins for decoupage**10K/yr+251.7%0.8% conv. - **fall floral napkins**9K/yr+108.0%0.2% conv. - **autumn paper napkins**8K/yr+197.6%0.8% conv. - **pumpkin paper napkins**4K/yr+177.9%0.0% conv. - **fall colored napkins**4K/yr+37.6%0.0% conv. - **fall guest napkins**7K/yr+143.3%0.0% conv. - **fall themed napkins**5K/yr+135.2%0.0% conv. - **fall paper dinner napkins**5K/yr+726.7%0.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/pumpkin-napkins/search-terms)
## **Top pumpkin napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5758%$1K12%$2K16%$2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12 Styles Assorted Fall Napkins for Decoupage Variety Pack of Bunny Butterfly Fall Paper Napkins Decorative Paper for Decoupage Assortment Pack Pretty Fall Leaves Napkins for Decoupage Gorgeous 6.5**Generic**$13.35**4.6★321 rev](https://www.amazon.com/dp/B0D9MVJJQ3) [2**Penta Angel Floral Napkins for Decoupage 20Pcs Assorted Decorative Flower Cocktail Paper Napkins for Art Craft DIY Birthday Wedding Spring Tea Party Decoration (Fall)**PENTA ANGEL**$6.21**4.1★34 rev](https://www.amazon.com/dp/B0F9YH4ZP5) [3**Tenceur 48 Pack 12 Styles Vintage Fall Decoupage Napkins Autumn Harvest Pumpkin Highland Cow Decorative Cocktail Napkin Rustic Tissue Paper for Crafts Thanksgiving DIY Art Project Home Decor 13 inch**Tenceur**$13.14**4.6★40 rev](https://www.amazon.com/dp/B0GYS4PB5W) [4**WRAPAHOLIC 50Pcs Fall Paper Napkins - 3-Ply Autumn Fallen Leaves Disposable Cocktail Napkins for Autumn Thanksgiving Party Supplies Tableware - 5 x 5 In**WRAPAHOLIC**$8.11**4.8★5 rev](https://www.amazon.com/dp/B0F1FY9XB8) [5**IHR Ideal Home Range Cocktail Napkins Disposable 3-Ply Paper Party Napkin Pack 5 x 5 Sunflowers 20-Count**Boston International**$6.33**4.6★93 rev](https://www.amazon.com/dp/B09V1X5XYH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tenceur 48 Pack 12 Styles Vintage Fall Decoupage Napkins Autumn Harvest Pumpkin Highland Cow Decorative Cocktail Napkin Rustic Tissue Paper for Crafts Thanksgiving DIY Art Project Home Decor 13 inch**Tenceur**$13.14**40 rev2mo ago](https://www.amazon.com/dp/B0GYS4PB5W) [**Tenceur 48 Pack 12 Styles Vintage Botanical Decoupage Napkins Mushroom Fall Floral Woodland Forest Printed Tissue Paper Cocktail Napkin for Craft Furniture DIY Art Project Collage Home Decor 13 inch**Tenceur**$13.70**40 rev2mo ago](https://www.amazon.com/dp/B0GY4XF6FB) [**50 Pcs Fall Pumpkin Leaves Paper Napkins Set 13x13 Inches Unfolded Disposable Autumn Harvest Cocktail Napkins for Thanksgiving Friendsgiving and Fall Party Table Decorations**Tedercle**$8.84**15 rev10mo ago](https://www.amazon.com/dp/B0FMK4JJ2R) [**Whaline 40 Pcs Fall Thanksgiving Guest Napkins Blue Pumpkin Disposable Paper Napkin Chinoiserie Toile Dinner Hand Napkin Towel for Autumn Home Party Kitchen Bathroom Supplies Table Decor**Whaline**$10.47**40 rev11mo ago](https://www.amazon.com/dp/B0FHPGM2TP) [**FYSUIMU 100 Pcs Fall Thanksgiving Floral Guest Napkins Boho Flower Eucalyptus Leaves Disposable Napkins Autumn Dinner Hand Paper Towels for Bathroom Wedding Party Table Supplies**FYSUIMU**$14.83**48 rev1y ago](https://www.amazon.com/dp/B0FF3TJTDD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tenceur 48 Pack 12 Styles Vintage Botanical Decoupage Napkins Mushroom Fall Floral Woodland Forest Printed Tissue Paper Cocktail Napkin for Craft Furniture DIY Art Project Collage Home Decor 13 inch**Tenceur**$13.70**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GY4XF6FB) [**Tenceur 48 Pack 12 Styles Vintage Fall Decoupage Napkins Autumn Harvest Pumpkin Highland Cow Decorative Cocktail Napkin Rustic Tissue Paper for Crafts Thanksgiving DIY Art Project Home Decor 13 inch**Tenceur**$13.14**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GYS4PB5W) [**Penta Angel Floral Napkins for Decoupage 20Pcs Assorted Decorative Flower Cocktail Paper Napkins for Art Craft DIY Birthday Wedding Spring Tea Party Decoration (Fall)**PENTA ANGEL**$6.21**4.1★**▲ 629%**](https://www.amazon.com/dp/B0F9YH4ZP5) [**WRAPAHOLIC 50Pcs Fall Paper Napkins - 3-Ply Autumn Fallen Leaves Disposable Cocktail Napkins for Autumn Thanksgiving Party Supplies Tableware - 5 x 5 In**WRAPAHOLIC**$8.11**4.8★**▲ 436%**](https://www.amazon.com/dp/B0F1FY9XB8) [**IHR Ideal Home Range Cocktail Napkins Disposable 3-Ply Paper Party Napkin Pack 5 x 5 Transparent Leaves 20-Count**IHR Ideal Home Range**$3.94**4.7★**▲ 398%**](https://www.amazon.com/dp/B0F2CS4JKC)
**~~View all trending →~~**
## **What buyers say about pumpkin napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**43%
*“The colors are really nice”*
**Design-Overall**26%
*“Just what I was looking for - wonderful designs”*
**Quality-Overall**14%
*“Beautiful napkins”*
**Shape/Style**7%
*“Beautiful patterns”*
**Material Quality**5%
*“high quality material”*
**Fun/Entertainment Experience**5%
*“Fun for Fall”*
### **What buyers complain about **
**Color**50%
*“Color is not nearly as vibrant as pictured”*
**Image/Picture Clarity**17%
*“Small images”*
**Quality-Overall**17%
*“Cheap”*
**Size-Overall**17%
*“Small images”*
### **Top return reasons **
**Size-Overall**37%
**Advertised Vs Actual Product**20%
**Color**20%
**Value For Money**13%
**Design-Overall**7%
**Color Fading/Discoloration**3%
## **Common questions**
- **Is pumpkin napkins profitable to sell on Amazon United States?**
- The niche generates $14K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +160.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the pumpkin napkins niche?**
- 16 brands and 26 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in pumpkin napkins?**
- Top complaints mined from reviews: Color, Image/Picture Clarity, Quality-Overall. The return rate is 2.2%.
- **When does demand for pumpkin napkins peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 105.1× the quietest.
- **What does it cost to enter the pumpkin napkins niche?**
- Listings span $3.79–$15.69; the average listing price is $9.86 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)