---
title: "Pottery Glaze — $442K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/pottery-glaze"
last_updated: "2026-08-09T13:41:56.293Z"
locale: en
meta:
description: "Niche score 55/100 · $442K/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $442K/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pottery Glaze — $442K/yr Amazon US Niche (2026) - Flapen"
---
# **pottery glaze**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Market size 57Growth 38Conversion 22Competition 91Returns 96Price range 36Avg price 93Brand share 19Review moat 75Quality gap 35
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$51.81**
avg listing price — sweet spot $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Review moat**
**Good****518.96**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$442K**
$442K/yr · 493K searches
**Growth**
**Okay****+10.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$6.47–$243.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, pottery glaze is a $442K/yr Amazon United States market (493K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pottery glaze market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$518K–$648K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#170**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**24%**
Top 20: 55%
**Open market**
**6%**
- Mayco54% - AMACO15% - Penguin Pottery9% - Creative Hobbies9% - Speedball4% - EIGTWEN2% - Open — no brand owns it (8 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/pottery-glaze/trend)
## **Top pottery glaze search terms**
- **mayco**76K/yr+15.0%1.1% conv. - **pottery glaze**77K/yr+6.4%1.1% conv. - **mayco glaze**56K/yr+7.1%1.3% conv. - **amaco glaze**50K/yr+15.7%1.1% conv. - **ceramic glaze**36K/yr-10.1%1.1% conv. - **mayco stoneware glaze**17K/yr+47.1%2.1% conv. - **glaze for pottery**12K/yr+112.9%1.4% conv. - **ceramic glaze for pottery**18K/yr+11.0%1.5% conv. - **low fire glaze**18K/yr+6.3%0.9% conv. - **amaco**17K/yr+14.2%0.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/pottery-glaze/search-terms)
## **Top pottery glaze products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$9K4%$18K6%$27K8%$35K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mayco Elements Glaze Set 4 Ounces Assorted Colors Set of 12**Mayco**$50.36**4.3★303 rev](https://www.amazon.com/dp/B06Y4FLQK7) [2**Mayco Jungle Gems Crystal Glaze 12-Color Set #2 - 4 oz. Jars**Mayco**$66.00**4.1★88 rev](https://www.amazon.com/dp/B0B1327VJ8) [3**Creative Hobbies Mayco Stroke and Coat Glaze for Ceramics Kit 1 | 12 Assorted 2 oz Jars with How to Paint Pottery Book**Creative Hobbies**$52.19**4.8★320 rev](https://www.amazon.com/dp/B0887M4XCQ) [4**AMACO Potters Choice PC-20 Blue Rutile High Fire Glaze Pint 16 oz. (473 mL) Layerable Mid-High Fire Cone 5-6 (PC) Liquid Ceramic Pottery Glaze for Bisque**AMACO**$24.34**4.7★1,560 rev](https://www.amazon.com/dp/B0044SGZ6M) [5**Mayco Stoneware Classic Glaze - Opal Lustre Pint**Mayco**$17.72**4.4★27 rev](https://www.amazon.com/dp/B0DYGL8CRP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mayco Stoneware Classic Glaze - Opal Lustre Pint**Mayco**$17.72**27 rev1y ago](https://www.amazon.com/dp/B0DYGL8CRP) [**100ML Air Dry Clay Varnish High Gloss Air Dry Clay Glaze Sealant Prevent Clay from Cracking and Scratch Resistant for Ceramics Oil Paintings Wood (Gloss)**Aukney**$9.65**310 rev1y ago](https://www.amazon.com/dp/B0DWDWZQ1C) [**Penguin Pottery - Brushstroke Series - Variety Set of Wonderful Vibrant Glaze Colors - Wide Firing Range - Fire to Low or High Temperatures - Low Fire to Mid Fire - Mix to Create More Colors**Penguin Pottery**$61.94**44 rev2y ago](https://www.amazon.com/dp/B0CTD2FM3W) [**100ml Air Dry Clay Glaze Air Dry Clay Varnish Can Not Only Used to Prevent Clay Cracking Scratches and Wear It Can Also Having a Gloss Glaze Effect (Gloss)**EIGTWEN**$13.78**905 rev2y ago](https://www.amazon.com/dp/B0CP92R1Y3) [**Mayco Stoneware Glazes 6-Pint Kit #4 (SWUAK4) 6 Assorted Colors Layerable Mid-High Fire Cone 5/6-10 (SW) Glazes for Bisque**Mayco**$101.63**51 rev2y ago](https://www.amazon.com/dp/B0CK8L5DKN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mayco Stoneware Classic Glaze - Tigers Eye Pint**Mayco**$20.20**4.5★**▲ 49%**](https://www.amazon.com/dp/B00PEFDDSM) [**Penguin Pottery - Specialty Series Variety Set #2 - Mid Fire Cones 5 & 6 - Includes 8 4oz Jars**Penguin Pottery**$50.31**4.2★**▲ 47%**](https://www.amazon.com/dp/B0CCG21ZP4) [**Mayco Stoneware Classic Glaze - Opal Lustre Pint**Mayco**$17.72**4.4★**▲ 44%**](https://www.amazon.com/dp/B0DYGL8CRP) [**AMACO Potters Choice PC-20 Blue Rutile High Fire Glaze Pint 16 oz. (473 mL) Layerable Mid-High Fire Cone 5-6 (PC) Liquid Ceramic Pottery Glaze for Bisque**AMACO**$24.34**4.7★**▲ 43%**](https://www.amazon.com/dp/B0044SGZ6M) [**100ML Air Dry Clay Varnish High Gloss Air Dry Clay Glaze Sealant Prevent Clay from Cracking and Scratch Resistant for Ceramics Oil Paintings Wood (Gloss)**Aukney**$9.65**4.5★**▲ 40%**](https://www.amazon.com/dp/B0DWDWZQ1C)
**~~View all trending →~~**
## **What buyers say about pottery glaze**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**18%
*“Colors are pretty”*
**Quality-Overall**16%
*“Great reputable product”*
**Advertised Vs Actual Product**9%
*“as advertised”*
**Value For Money**7%
*“Good value for the money”*
**Ease Of Use**6%
*“Easy to use”*
**Efficiency**6%
*“Does the job”*
**Brightness/Shine/Glow**5%
*“It gives a nice shine”*
**Paint Quality**4%
*“Great glaze paint”*
**Fire Resistance**2%
*“It fired nicely”*
**Moist/Dry**2%
*“Perfect for Air Dry Clay”*
### **What buyers complain about **
**Color**14%
*“you cant trust the color results”*
**Quality-Overall**6%
*“Terrible quality control”*
**Brightness/Shine/Glow**5%
*“even after 2-3x that it recommended for extra shine it dulled the pic down to where i don't know how to get it to sparkle again”*
**Paint Quality**5%
*“It is kind of difficult to paint on - the vase on the far right in this picture I painted on just the top”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Value For Money**5%
*“It is not worth the $10 price difference between buying this from Amazon”*
**Adhesion/Stickiness**5%
*“Sticky forever”*
**Thickness**4%
*“Some of glaze was too thick”*
**Functionality-Overall**4%
*“Not much done”*
**Leak-Proof**4%
*“the contents spilled all over the box”*
### **Top return reasons **
**Leak-Proof**19%
**Value For Money**11%
**Size-Overall**11%
**Advertised Vs Actual Product**10%
**Color**10%
**Paint Quality**6%
**Functionality-Overall**5%
**Moist/Dry**3%
**Defective Material/Parts**2%
**Product Condition**2%
## **Common questions**
- **Is pottery glaze profitable to sell on Amazon United States?**
- The niche generates $442K/yr across 89 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the pottery glaze niche?**
- 14 brands and 45 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in pottery glaze?**
- Top complaints mined from reviews: Color, Quality-Overall, Brightness/Shine/Glow. The return rate is 0.8%.
- **When does demand for pottery glaze peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the pottery glaze niche?**
- Listings span $6.47–$243.73; the average listing price is $51.81 (sweet spot $15–$100). The average incumbent carries 519 reviews — the moat a new listing must climb.
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