---
title: "Posca Pastel — $9K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/posca-pastel"
last_updated: "2026-08-10T01:32:03.666Z"
locale: en
meta:
description: "Niche score 29/100 · $9K/yr market · 12K searches/yr · $20.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $9K/yr market · 12K searches/yr · $20.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Posca Pastel — $9K/yr Amazon US Niche (2026) - Flapen"
---
# **posca pastel**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 16Conversion 44Competition 2Returns 91Price range 89Avg price 90Brand share 0Review moat 35Quality gap 16
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.86**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.23–$38.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,958.14**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$9K**
$9K/yr · 12K searches
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, posca pastel is a $9K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 29/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **posca pastel market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$21K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#328**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- posca83% - uni14% - 三菱鉛筆3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -17.5% search growth over the last 90 days.
800600Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/posca-pastel/trend)
## **Top posca pastel search terms**
- **posca pastel**4K/yr-20.7%4.5% conv. - **pastel posca markers**3K/yr-11.6%9.1% conv. - **posca pastel markers**2K/yr-27.2%8.6% conv. - **posca markers pastel**2K/yr-17.8%4.6% conv. - **posca markers set pastel**1K/yr+2.6%10.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/posca-pastel/search-terms)
## **Top posca pastel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$1K30%$3K45%$4K60%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Posca Markers Set 8 Medium Paint Markers 5M Soft Tones White Sunshine Yellow Apricot Light Pink Coral Lavender Light Blue Aqua Green**posca**$15.96**4.8★2,899 rev](https://www.amazon.com/dp/B0933H74M4) [2**Posca Markers Set 8 Fine Paint Markers 3M Soft Tones White Sunshine Yellow Apricot Light Pink Coral Pink Lavender Light Blue Aqua Green**posca**$13.23**4.7★483 rev](https://www.amazon.com/dp/B08VH9LLWP) [3**uni Posca 5M Medium Pastel Markers with Reversible Tips Set of 7 Kids Art Supplies For Gifts Decorations Fabric Metal Glass Wood and Canvas**uni**$13.30**4.8★6,553 rev](https://www.amazon.com/dp/B00ZC9JK4Q) [4**Posca Heat Pliable Oil & Wax Based Pastels Pack with Natural Pigments and Powerful Chromatic Intensity Artist Grade Pastels Have 24 Highly Pigmented Colors for Shading Scratching and Smoothing**posca**$32.15**4.5★389 rev](https://www.amazon.com/dp/B081THS7KM) [5**Posca Markers Set 8 Extra Fine Paint Markers 1MR Soft Tones White Sunshine Yellow Apricot Light Pink Coral Pink Lavender Light Blue Aqua Green**posca**$17.97**4.8★79 rev](https://www.amazon.com/dp/B09HCTW8VF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Posca Markers Set 8 Extra Fine Paint Markers 1MR Soft Tones White Sunshine Yellow Apricot Light Pink Coral Pink Lavender Light Blue Aqua Green**posca**$17.97**79 rev4y ago](https://www.amazon.com/dp/B09HCTW8VF) [**Posca Markers Set 8 Medium Paint Markers 5M Soft Tones White Sunshine Yellow Apricot Light Pink Coral Lavender Light Blue Aqua Green**posca**$15.96**2,899 rev4y ago](https://www.amazon.com/dp/B0933H74M4) [**Posca Markers Set 8 Fine Paint Markers 3M Soft Tones White Sunshine Yellow Apricot Light Pink Coral Pink Lavender Light Blue Aqua Green**posca**$13.23**483 rev5y ago](https://www.amazon.com/dp/B08VH9LLWP) [**Posca Heat Pliable Oil & Wax Based Pastels Pack with Natural Pigments and Powerful Chromatic Intensity Artist Grade Pastels Have 24 Highly Pigmented Colors for Shading Scratching and Smoothing**posca**$32.15**389 rev6y ago](https://www.amazon.com/dp/B081THS7KM) [**posca Paint Markers 3M Fine Point Acrylic Paint Pens with Reversible Tips Art Supplies For Gifts Decorations Fabric Metal Glass Wood and Canvas Set of 24**posca**$38.50**6,248 rev9y ago](https://www.amazon.com/dp/B06ZYTZXG2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Posca Markers Set 8 Fine Paint Markers 3M Soft Tones White Sunshine Yellow Apricot Light Pink Coral Pink Lavender Light Blue Aqua Green**posca**$13.23**4.7★**▲ 37%**](https://www.amazon.com/dp/B08VH9LLWP) [**Uni Posca Paint Marker Pen Fine Point Set of 7 Natural Color (PC-3M 7C) Original Version**三菱鉛筆**$14.90**4.8★**▲ 29%**](https://www.amazon.com/dp/B01BY1JZO0) [**Posca Markers Set 8 Medium Paint Markers 5M Soft Tones White Sunshine Yellow Apricot Light Pink Coral Lavender Light Blue Aqua Green**posca**$15.96**4.8★**▲ 18%**](https://www.amazon.com/dp/B0933H74M4) [**Posca Heat Pliable Oil & Wax Based Pastels Pack with Natural Pigments and Powerful Chromatic Intensity Artist Grade Pastels Have 24 Highly Pigmented Colors for Shading Scratching and Smoothing**posca**$32.15**4.5★**— 9%**](https://www.amazon.com/dp/B081THS7KM) [**posca Paint Markers 3M Fine Point Acrylic Paint Pens with Reversible Tips Art Supplies For Gifts Decorations Fabric Metal Glass Wood and Canvas Set of 24**posca**$38.50**4.8★**▼ 14%**](https://www.amazon.com/dp/B06ZYTZXG2)
**~~View all trending →~~**
## **What buyers say about posca pastel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**30%
*“Beautiful colors”*
**Quality-Overall**18%
*“My daughter loves these Great quality markers”*
**Durability**8%
*“very durable”*
**Value For Money**6%
*“Got these at a great price”*
**Pen/Pencil Quality**6%
*“Nice markers”*
**Ease Of Use**5%
*“Easy to Use”*
**Drawing Experience**4%
*“Good for drawing and small details”*
**Design-Overall**4%
*“You can design your own ANYTHING”*
**Paint Quality**2%
*“Best paint markers around”*
**Soft Feel**2%
*“So smooth and fun to use”*
### **What buyers complain about **
**Value For Money**23%
*“But it should be more cheaper”*
**Color**9%
*“Hard to find a good white”*
**Dry/Empty Ink**6%
*“Dried out”*
**Product Condition**6%
*“Must be an old set”*
**Durability**6%
*“then died so fast”*
**Drying Time**6%
*“The tips dry up quick”*
**Quality-Overall**5%
*“Quality is Average”*
**Leak-Proof**3%
*“tends to leak out instead of soaking into the tip of the marker”*
**Instructions/User Manual/Troubleshooting**2%
*“I just don't know how to use them”*
### **Top return reasons **
**Value For Money**14%
**Color**13%
**Size-Overall**9%
**Product Condition**8%
**Paint Quality**8%
**Functionality-Overall**7%
**Dry/Empty Ink**7%
**Display Colors**4%
**Advertised Vs Actual Product**4%
**Ink Refill**4%
## **Common questions**
- **Is posca pastel profitable to sell on Amazon United States?**
- The niche generates $9K/yr across 7 tracked products. 90-day search growth is -17.5%. Flapen's verdict: Skip it (29/100).
- **How competitive is the posca pastel niche?**
- 3 brands and 39 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in posca pastel?**
- Top complaints mined from reviews: Value For Money, Color, Dry/Empty Ink. The return rate is 1.2%.
- **When does demand for posca pastel peak?**
- Demand peaks in Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the posca pastel niche?**
- Listings span $13.23–$38.50; the average listing price is $20.86 (sweet spot $15–$100). The average incumbent carries 2,958 reviews — the moat a new listing must climb.
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