---
title: "Porcelain Touch Up Paint — $115K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/porcelain-touch-up-paint"
last_updated: "2026-08-09T23:05:31.631Z"
locale: en
meta:
description: "Niche score 60/100 · $115K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $115K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Porcelain Touch Up Paint — $115K/yr Amazon US Niche (2026) - Flapen"
---
# **porcelain touch up paint**
**Worth a look**
Shows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 27Growth 32Conversion 77Competition 63Returns 84Price range 73Avg price 78Brand share 77Review moat 54Quality gap 78
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$16.02**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$6.36–$38.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,337.29**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$115K**
$115K/yr · 94K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, porcelain touch up paint is a $115K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Sep. Verdict: Worth a look — 60/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **porcelain touch up paint market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$96K–$128K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**92**
**Top-5 brand share**
**58%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 91%
**Open market**
**35%**
- DWIL18% - Rust-Oleum16% - Konexial10% - Halldeli8% - SENVEN6% - LM-Kreativ6%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +6.0% search growth over the last 90 days.
3K2KSpike '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/porcelain-touch-up-paint/trend)
## **Top porcelain touch up paint search terms**
- **porcelain paint**47K/yr+6.3%4.3% conv. - **porcelain touch up paint**10K/yr+2.8%7.9% conv. - **bathtub touch up paint**7K/yr+39.2%6.2% conv. - **white porcelain touch up paint**4K/yr+19.0%15.9% conv. - **paint for porcelain**5K/yr+14.1%1.3% conv. - **tub touch up paint**3K/yr+25.2%9.2% conv. - **tub and tile touch up paint**4K/yr+68.7%8.9% conv. - **bathtub touch up paint white**7K/yr-38.6%12.0% conv. - **ceramic touch up paint**4K/yr+8.3%4.2% conv. - **tub touch up paint white**4K/yr-36.3%15.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/porcelain-touch-up-paint/search-terms)
## **Top porcelain touch up paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$11K15%$17K20%$23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DWIL Tub and Tile Paint White Touch Up Paint for Porcelain Scratches Cracks and Spots on Tile Porcelain Repair Kit for Bathtub Sinks Enamel and Toilets 1.5 Fl Oz(White)**DWIL**$9.72**4.0★601 rev](https://www.amazon.com/dp/B0D6VQXQ6C) [2**Tub and Tile Paint High-Gloss White Touch Up Paint for Bathtub Porcelain Repair Scratches Cracks and Spots on Tile Porcelain Repair Kit for Sinks Enamel and Toilets 1.5 Fl Oz**Konexial**$12.47**4.6★63 rev](https://www.amazon.com/dp/B0GHQWHJXG) [3**White Tub and Tile Touch-Up Paint Semi-Gloss Waterproof Porcelain Repair Paint for Bathtubs Sinks & Tiles Covers Scratches Chips on Enamel and Acrylic**Halldeli**$10.21**4.2★286 rev](https://www.amazon.com/dp/B0GL7V5FRS) [4**Rust-Oleum 203000 .6-Ounce Specialty Brush Bottle Appliance Touch Up White (Pack of 1)**Rust-Oleum**$6.36**4.4★9,798 rev](https://www.amazon.com/dp/B000RNPGKO) [5**Rust-Oleum 244166 Tub And Tile 2-Part Touch Up Paint White**Rust-Oleum**$16.35**4.1★2,038 rev](https://www.amazon.com/dp/B006ZHVLYG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**White Tub and Tile Touch-Up Paint Semi-Gloss Waterproof Porcelain Repair Paint for Bathtubs Sinks & Tiles Covers Scratches Chips on Enamel and Acrylic**Halldeli**$10.21**286 rev5mo ago](https://www.amazon.com/dp/B0GL7V5FRS) [**Tub and Tile Paint High-Gloss White Touch Up Paint for Bathtub Porcelain Repair Scratches Cracks and Spots on Tile Porcelain Repair Kit for Sinks Enamel and Toilets 1.5 Fl Oz**Konexial**$12.47**63 rev5mo ago](https://www.amazon.com/dp/B0GHQWHJXG) [**Tub and Tile Paint White Touch Up Paint Pen for Bathtub Repairs Countertops Sinks and Appliances Porcelain Paint for Any Scratches Spots on Ceramic Enamel 1.5 fl Oz**Kallteren**$9.92**41 rev6mo ago](https://www.amazon.com/dp/B0FMRCR1YW) [**Xmntdo Tub and Tile Paint 3.5 oz Tub Paint for Bathtub 1-Part Bathtub Touch Up Paint White for Sink Bathroom Kitchen Countertop Water Based & Low Odor Semi-Gloss white 5-5.5 sq ft (No Need Part B)**Xmntdo**$10.12**516 rev7mo ago](https://www.amazon.com/dp/B0G528CYQY) [**Mollor Tub and Tile Paint Semi-Gloss White Touch Up Paint Pen for Scratches Chips Spots Cracks on Bathtub Porcelain Enamel and Toilets 1.5 Fl Oz(White)**Mollor**$9.92**72 rev7mo ago](https://www.amazon.com/dp/B0G4P6F57W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tub and Tile Paint High-Gloss White Touch Up Paint for Bathtub Porcelain Repair Scratches Cracks and Spots on Tile Porcelain Repair Kit for Sinks Enamel and Toilets 1.5 Fl Oz**Konexial**$12.47**4.6★**▲ 146%**](https://www.amazon.com/dp/B0GHQWHJXG) [**LM-Kreativ Ceramic and Porcelain Paint Set 11 x 1.52 fl oz - Vivid Vision Dishwasher Safe Perfect for Mug Tile & Creative DIY Projects**LM-Kreativ**$24.79**4.4★**▲ 138%**](https://www.amazon.com/dp/B0DMFVY1W8) [**IRONABLE Tub and Tile Paint 1.8oz High-Gloss White Touch Up Paint for Bathtub Quick-Dry Bathtub Paint Kit for Bathroom Repair Any Scratches & Chips on Porcelain Ceramic Enamel Tiles Sinks and Toilets**IRONABLE**$9.21**4.5★**▲ 137%**](https://www.amazon.com/dp/B0G25SSC1R) [**Mollor Tub and Tile Paint Semi-Gloss White Touch Up Paint Pen for Scratches Chips Spots Cracks on Bathtub Porcelain Enamel and Toilets 1.5 Fl Oz(White)**Mollor**$9.92**4.5★**▲ 133%**](https://www.amazon.com/dp/B0G4P6F57W) [**Xmntdo Tub and Tile Paint 3.5 oz Tub Paint for Bathtub 1-Part Bathtub Touch Up Paint White for Sink Bathroom Kitchen Countertop Water Based & Low Odor Semi-Gloss white 5-5.5 sq ft (No Need Part B)**Xmntdo**$10.12**4.3★**▲ 123%**](https://www.amazon.com/dp/B0G528CYQY)
**~~View all trending →~~**
## **What buyers say about porcelain touch up paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**15%
*“Ease of use”*
**Quality-Overall**11%
*“Excellent product”*
**Color**10%
*“The colors are very vibrant”*
**Paint Quality**9%
*“Good paint”*
**Efficiency**8%
*“Worked well on the chipped edge of raw tile for touch up”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Moist/Dry**4%
*“The color matched perfectly and dried quickly”*
**Value For Money**4%
*“Worth the money”*
**Coverage**4%
*“Good coverage”*
**Scratch Resistance**3%
*“Great for touch up small scratches”*
### **What buyers complain about **
**Color**17%
*“Turns yellow”*
**Paint Quality**16%
*“Peeling paint”*
**Quality-Overall**7%
*“These pens aren't very high quality”*
**Functionality-Overall**7%
*“they don't work well”*
**Ease Of Use**5%
*“Not easy to use”*
**Thickness**4%
*“The coverage is very thin”*
**Size-Overall**4%
*“Small bottle”*
**Value For Money**4%
*“too expensive for what are you getting”*
**Adhesion/Stickiness**3%
*“This did not adhere well”*
**Smell**3%
*“Extremely strong odor”*
### **Top return reasons **
**Paint Quality**35%
**Color**27%
**Functionality-Overall**7%
**Advertised Vs Actual Product**5%
**Size-Overall**4%
**Maintenance And Repair**3%
**Value For Money**3%
**Product Condition**2%
**Defective Material/Parts**2%
**Coverage**1%
## **Common questions**
- **Is porcelain touch up paint profitable to sell on Amazon United States?**
- The niche generates $115K/yr across 31 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the porcelain touch up paint niche?**
- 19 brands and 92 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in porcelain touch up paint?**
- Top complaints mined from reviews: Color, Paint Quality, Quality-Overall. The return rate is 1.5%.
- **When does demand for porcelain touch up paint peak?**
- Demand peaks in Sep; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the porcelain touch up paint niche?**
- Listings span $6.36–$38.02; the average listing price is $16.02 (sweet spot $15–$100). The average incumbent carries 1,337 reviews — the moat a new listing must climb.
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