---
title: "Polyurethane Foam — $88K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/polyurethane-foam"
last_updated: "2026-08-09T13:40:35.914Z"
locale: en
meta:
description: "Niche score 55/100 · $88K/yr market · 143K searches/yr · $32.41 avg price. A small market ($88K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $88K/yr market · 143K searches/yr · $32.41 avg price. A small market ($88K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Polyurethane Foam — $88K/yr Amazon US Niche (2026) - Flapen"
---
# **polyurethane foam**
**Worth a look**
Shows low returns (0.9%), but a small market ($88K/yr) keeps it on the watch list.
Market size 22Growth 22Conversion 24Competition 84Returns 95Price range 42Avg price 95Brand share 89Review moat 47Quality gap 60
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$32.41**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,848.69**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$6.33–$210.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$88K**
$88K/yr · 143K searches
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, polyurethane foam is a $88K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **polyurethane foam market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$81K–$97K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **92%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**37 **▲rising
**Sellers**
**91**
**Top-5 brand share**
**46%**
Top 20: 89%
**Top-5 click share**
**31%**
Top 20: 69%
**Open market**
**48%**
- YIENFBEV13% - GoTo Foam10% - DECOHS8% - Fiberglass Supply Depot8% - Do²ping7% - Great Stuff6%
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -5.1% search growth over the last 90 days.
3K2KSpike '25 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/polyurethane-foam/trend)
## **Top polyurethane foam search terms**
- **polyurethane foam**73K/yr-1.3%1.4% conv. - **espuma de poliuretano**36K/yr-30.2%1.3% conv. - **polyurethane foam sheet**13K/yr-2.9%1.7% conv. - **high density polyurethane foam**7K/yr+31.0%1.3% conv. - **pu foam**7K/yr+10.6%0.8% conv. - **polyurethane foam pad**4K/yr+42.3%1.3% conv. - **cuttable foam**4K/yr+16.8%1.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/polyurethane-foam/search-terms)
## **Top polyurethane foam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black Polyurethane Foam Inserts for Cases 2 Pcs 16 x 12 x 2 Inch Cuttable Packing Padding for Tool Box Camera Crafts and Storage**YIENFBEV**$19.89**4.5★420 rev](https://www.amazon.com/dp/B0DJQ9TTLD) [2**Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 49x13.5 with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)**Do²ping**$8.68**4.6★1,858 rev](https://www.amazon.com/dp/B0CNVRBN76) [3**Great Stuff 99108824 Smart Dispenser Gaps & Cracks Cream 12 Ounce**Great Stuff**$8.13**4.5★9,244 rev](https://www.amazon.com/dp/B07GLG7B3Z) [4**GoTo Foam 1 Height x 24 Width x 72 Length 44ILD (Firm) Upholstery Cushion Made in USA**GoTo Foam**$19.93**4.6★16,685 rev](https://www.amazon.com/dp/B07S6ZY5J9) [5**2 Pcs Black Polyurethane Foam Sheet- 16 x 12 x 1.5 Inch Cuttable Foam Inserts for Cases- Packing Foams Pads for Toolbox Camera Storage and Crafts**DECOHS**$13.77**4.5★692 rev](https://www.amazon.com/dp/B0C711NBD6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DECOHS 4 Pcs Black Polyurethane Foam Sheets 16 x 12 x 0.5 Inch Cuttable Craft Foam Inserts for Cases Packing Foam Pads for Toolbox Camera Storage and Crafts**DECOHS**$14.62**692 rev4mo ago](https://www.amazon.com/dp/B0GT4R6HTY) [**Polyurethane Foam Padding 4 PCS 16 x 12 x 0.5 Inch Black Soft Cuttable Packing Foam Inserts for Cases Furniture Automotive and Packaging**FENYUAN**$14.91**108 rev8mo ago](https://www.amazon.com/dp/B0G1HBTDFS) [**GoTo Foam 2 x 24 x 72 Black Upholstery Foam Sheet - 1.8 Density Firm (44 ILD) Open-Cell Polyurethane - Cushion Replacement DIY Soundproofing**GoTo Foam**$25.39**190 rev1y ago](https://www.amazon.com/dp/B0FHC2BM48) [**6 PCS Polyurethane Foam Sheets 16 x 12 x 1 Inch Foam Inserts for Cases Black Cuttable Polyurethane Foam Pad for Packing Cushioning Toolbox Game Box Storage Crafts**Salimhib**$19.00**119 rev1y ago](https://www.amazon.com/dp/B0FFGRGZN2) [**Polyurethane Foam Inserts 4 PCS 16 x 12 x 0.5 Inch Black Cuttable Packing Foam Sheets for Tool Box Camera Crafts and Storage**KINXIYU**$14.94**115 rev1y ago](https://www.amazon.com/dp/B0FFBG6ZZZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DECOHS 4 Pcs Black Polyurethane Foam Sheets 16 x 12 x 0.5 Inch Cuttable Craft Foam Inserts for Cases Packing Foam Pads for Toolbox Camera Storage and Crafts**DECOHS**$14.62**4.5★**▲ 296%**](https://www.amazon.com/dp/B0GT4R6HTY) [**Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 49x13.5 with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)**Do²ping**$8.68**4.6★**▲ 242%**](https://www.amazon.com/dp/B0CNVRBN76) [**Polyurethane Foam Padding 4 PCS 16 x 12 x 0.5 Inch Black Soft Cuttable Packing Foam Inserts for Cases Furniture Automotive and Packaging**FENYUAN**$14.91**4.6★**▲ 189%**](https://www.amazon.com/dp/B0G1HBTDFS) [**GoTo Foam 2 Height x 24 Width x 72 Length 43ILD (Firm) Upholstery Cushion Made in USA**GoTo Foam**$26.65**4.6★**▲ 151%**](https://www.amazon.com/dp/B07S7YXD92) [**Stanley F905 Gaps & Cracks Sealant (2x12 Oz.) Polyurethane Spray Foam Insulation for Window & Door Waterproof Gap Filler Low Expansion Foam for Indoor & Outdoor Use | Straw Use | 12 Oz. 2 Pack**STANLEY**$16.37**4.2★**▲ 128%**](https://www.amazon.com/dp/B0FDB98H9R)
**~~View all trending →~~**
## **What buyers say about polyurethane foam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Good density and quality”*
**Advertised Vs Actual Product**14%
*“As described”*
**Efficiency**8%
*“Effective”*
**Size-Overall**7%
*“Fit like a charm”*
**Foam**7%
*“Great foam pad”*
**Value For Money**6%
*“Good Deal”*
**Cushion**5%
*“Great cushion”*
**Ease Of Use**5%
*“EASY to use”*
**Comfort-Overall**3%
*“Very comfortable”*
**Stretchability/Expandability/Elasticity**2%
*“expanded nicely”*
### **What buyers complain about **
**Spray/Flow**9%
*“Did not spray well”*
**Quality-Overall**7%
*“LOW QUALITY”*
**Functionality-Overall**7%
*“Never worked”*
**Value For Money**6%
*“too expensive”*
**Adhesion/Stickiness**6%
*“Very poor adhesion”*
**Size-Overall**6%
*“They are too large”*
**Ease Of Use**5%
*“Not easy to use”*
**Thickness**4%
*“NOT 1 thick at all”*
**Ease Of Cleaning**4%
*“made an absolute mess”*
**Leak-Proof**4%
*“Product leaked all over”*
### **Top return reasons **
**Size-Overall**20%
**Thickness**14%
**Cushion**13%
**Advertised Vs Actual Product**13%
**Material Quality**6%
**Thin**5%
**Value For Money**5%
**Functionality-Overall**4%
**Defective Material/Parts**2%
**Quality-Overall**2%
## **Common questions**
- **Is polyurethane foam profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 61 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the polyurethane foam niche?**
- 37 brands and 91 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in polyurethane foam?**
- Top complaints mined from reviews: Spray/Flow, Quality-Overall, Functionality-Overall. The return rate is 0.9%.
- **When does demand for polyurethane foam peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the polyurethane foam niche?**
- Listings span $6.33–$210.12; the average listing price is $32.41 (sweet spot $15–$100). The average incumbent carries 1,849 reviews — the moat a new listing must climb.
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