---
title: "Search terms — polymer clay cutters - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/polymer-clay-cutters/search-terms"
last_updated: "2026-08-09T20:46:31.511Z"
locale: en
meta:
  description: "Niche score 53/100 · $190K/yr market · 876K searches/yr · $12.21 avg price. Soft demand (-13.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $190K/yr market · 876K searches/yr · $12.21 avg price. Soft demand (-13.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — polymer clay cutters - Flapen"
---

# **polymer clay cutters**

**Worth a look**

Shows low returns (1.4%), but soft demand (-13.3% this quarter) keeps it on the watch list.

Market size 38Growth 18Conversion 22Competition 79Returns 87Price range 49Avg price 52Brand share 83Review moat 74Quality gap 47

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Review moat**

**Good****534.9**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.21**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.62–$23.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$190K**

$190K/yr · 876K searches

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-13.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms