---
title: "Plastilina — $291K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/plastilina"
last_updated: "2026-08-09T15:54:24.406Z"
locale: en
meta:
description: "Niche score 49/100 · $291K/yr market · 347K searches/yr · $18.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $291K/yr market · 347K searches/yr · $18.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plastilina — $291K/yr Amazon US Niche (2026) - Flapen"
---
# **plastilina**
**Skip it**
Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Market size 51Growth 24Conversion 54Competition 55Returns 94Price range 74Avg price 84Brand share 36Review moat 27Quality gap 23
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.59**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.83–$43.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$291K**
$291K/yr · 347K searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,776.74**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, plastilina is a $291K/yr Amazon United States market (347K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plastilina market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$279K–$372K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 89%
**Open market**
**13%**
- Pepy58% - Crayola9% - Play-Doh8% - Cra-Z-Art4% - ESSENSON4% - Van Aken4% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.
6K4KSpike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/plastilina/trend)
## **Top plastilina search terms**
- **plastilina para nios no toxica**83K/yr-8.1%1.4% conv. - **plastilina**70K/yr+5.8%2.1% conv. - **plasticine**32K/yr+7.3%3.7% conv. - **plastilina para nios**19K/yr+14.8%1.1% conv. - **plasticine modeling clay**19K/yr+2.2%6.1% conv. - **non drying modeling clay**18K/yr-0.9%4.5% conv. - **modeling dough**13K/yr-8.8%1.1% conv. - **plastilina modeling clay**13K/yr-1.7%4.4% conv. - **oil based clay**10K/yr-8.1%4.6% conv. - **plasticine clay**9K/yr-5.0%5.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/plastilina/search-terms)
## **Top plastilina products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$12K8%$23K12%$35K16%$47K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift Set; Set of 24 Bars 1.4 Ounce Each 2 Each of 12 Colors Perfect for Arts and Crafts Projects Multicolor**Pepy**$24.19**4.8★462 rev](https://www.amazon.com/dp/B0C5W3847R) [2**Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Cream 2 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects**Pepy**$16.50**4.5★473 rev](https://www.amazon.com/dp/B0D3FT27ZX) [3**Crayola Modeling Clay in Bold Colors 2lbs Gift for Kids Ages 4 & Up**Crayola**$8.87**4.6★6,042 rev](https://www.amazon.com/dp/B011EG5KTO) [4**Pepy Plastilina Reusable and Non-Drying Modeling Clay; Box of 12-Color Sticks 0.8 Ounce Each Perfect for Arts and Crafts Projects**Pepy**$9.99**4.7★320 rev](https://www.amazon.com/dp/B0C5W5YPHL) [5**Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Primary Colors 1 Pound Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects**Pepy**$9.63**4.5★123 rev](https://www.amazon.com/dp/B0DY2VMCMK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift and Classroom Set; Set of 48 Bars 1.4 Ounce Each 2 Each of 24 Colors Perfect for Arts and Crafts Projects Multicolor**Pepy**$43.41**33 rev5mo ago](https://www.amazon.com/dp/B0GHPMWQVR) [**Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Primary Colors 1 Pound Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects**Pepy**$9.63**123 rev1y ago](https://www.amazon.com/dp/B0DY2VMCMK) [**ReArt Non-Drying Oil-Based Modeling Clay 2.6 Pounds Non Hardening Reusable Clay Non Toxic No Bake Professional Oil Base Sculpting Clay (White)**ReArt**$15.82**276 rev1y ago](https://www.amazon.com/dp/B0DC69G71M) [**Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay White 2 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects**Pepy**$16.33**154 rev1y ago](https://www.amazon.com/dp/B0DBWFDGCS) [**Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Cream 2 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects**Pepy**$16.50**473 rev2y ago](https://www.amazon.com/dp/B0D3FT27ZX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift and Classroom Set; Set of 48 Bars 1.4 Ounce Each 2 Each of 24 Colors Perfect for Arts and Crafts Projects Multicolor**Pepy**$43.41**4.9★**▲ 272%**](https://www.amazon.com/dp/B0GHPMWQVR) [**Van Aken Plastalina Non-Hardening Modeling Clay 4.5 Lb. Sculpture Gray**Van Aken**$22.76**4.5★**▲ 65%**](https://www.amazon.com/dp/B0027AEMZA) [**Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Primary Colors 1 Pound Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects**Pepy**$9.63**4.5★**▲ 49%**](https://www.amazon.com/dp/B0DY2VMCMK) [**Non-Toxic Polymer Clay 50 Colors Oven Bake Modeling Clay Kit DIY Crafts**CyAJM**$19.37**4.5★**▲ 49%**](https://www.amazon.com/dp/B0922Y2DCK) [**ReArt Non-Drying Oil-Based Modeling Clay 2.6 Pounds Non Hardening Reusable Clay Non Toxic No Bake Professional Oil Base Sculpting Clay (White)**ReArt**$15.82**4.5★**▲ 34%**](https://www.amazon.com/dp/B0DC69G71M)
**~~View all trending →~~**
## **What buyers say about plastilina**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**16%
*“Vibrant color”*
**Fun/Entertainment Experience**14%
*“Fun for kids”*
**Value For Money**13%
*“Good value for money”*
**Quality-Overall**9%
*“Great quality for price point”*
**Ease Of Use**8%
*“Ease of use”*
**Gifting Purpose**4%
*“A great small gift”*
**Advertised Vs Actual Product**4%
*“As Advertised”*
**Size-Overall**4%
*“Good size”*
**Creativity**3%
*“Endless creative options”*
**Soft Feel**3%
*“its soft”*
### **What buyers complain about **
**Color**10%
*“Not White”*
**Moist/Dry**9%
*“A little too dry”*
**Hard Feel**7%
*“Too stiff”*
**Size-Overall**6%
*“Small containers”*
**Ease Of Use**6%
*“Not easy to use”*
**Durability**6%
*“breakable”*
**Adhesion/Stickiness**4%
*“sticking everywhere”*
**Quality-Overall**4%
*“The clay is fairly poor quality”*
**Product Condition**4%
*“used when it arrived”*
**Material Quality**3%
*“the objects had a very odd texture”*
### **Top return reasons **
**Size-Overall**17%
**Value For Money**16%
**Material Quality**15%
**Moist/Dry**11%
**Color**6%
**Hard Feel**6%
**Advertised Vs Actual Product**5%
**Functionality-Overall**3%
**Quality-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is plastilina profitable to sell on Amazon United States?**
- The niche generates $291K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the plastilina niche?**
- 13 brands and 46 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in plastilina?**
- Top complaints mined from reviews: Color, Moist/Dry, Hard Feel. The return rate is 1.1%.
- **When does demand for plastilina peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the plastilina niche?**
- Listings span $4.83–$43.41; the average listing price is $18.59 (sweet spot $15–$100). The average incumbent carries 3,777 reviews — the moat a new listing must climb.
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