---
title: "pipe cleaners — $6.9M/yr Amazon United States Niche, Score 64/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/pipe-cleaners"
last_updated: "2026-07-20T20:19:10.004Z"
locale: en
meta:
description: "pipe cleaners shows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "pipe cleaners shows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "pipe cleaners — $6.9M/yr Amazon United States Niche, Score 64/100 - Flapen"
---
# **pipe cleaners**
**Worth a look**
Shows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 99Growth 6Conversion 76Competition 71Returns 97Price range 63Avg price 73Brand share 85Review moat 49Quality gap 21
**Market size**
**Incredible****$6.9M**
$6.9M/yr · 6.4M searches
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.76**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$4.12–$33.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,646.72**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-37.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pipe cleaners is a $6.9M/yr Amazon United States market (6.4M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 64/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **500K–600K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$7.4M–$8.9M**
- units × avg price
- **Launch success**
- **100%**
- 20 of 20 new (360d)
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **167 days**
## **Competition**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**33 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**50%**
Top 20: 88%
**Top-5 click share**
**42%**
Top 20: 78%
**Open market**
**45%**
- VZF15% - ZXIIXZ13% - beanicus8% - Lova8% - KASEMI6% - LENYNAL5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.1% search growth over the last 90 days.
250K150KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Nov · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/pipe-cleaners/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$276K8%$553K12%$829K16%$1.1M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 43 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pipe Cleaners Craft Bulk Kids Toys & Games Gifts 200pcs Arts Crafts Chenille Stems Art Supplies for Projects Creative DIY Room Decor Christmas Decorations Juegos para Nios Fidget Toys for Ages 5-7**VZF**$6.06**4.7★2,075 rev](https://www.amazon.com/dp/B0DBYN1Y43) [2**200 Pcs Pipe Cleaners 20 Colors Creative Chenille Stems Pipe Cleaners Craft Fuzzy Pipe Cleaners Bulk for Crafts DIY Pipe Cleaner for Home Arts and Crafts Decorations Supplies**ZXIIXZ**$5.61**4.7★565 rev](https://www.amazon.com/dp/B0F7RFMT1F) [3**800 PCS Pipe Cleaners Craft Pipe Cleaners Flowers Kit with Handle 13 Colors Chenille Stems with Instruction Art and Craft Supplies**beanicus**$33.91**4.8★283 rev](https://www.amazon.com/dp/B0F9WH3YKF) [4**KASEMI Pipe Cleaners 1000 pcs and 20 Assorted Colors 12 inch Chenille Stems for DIY Art Creative Crafts Decorations**KASEMI**$22.06**4.7★1,702 rev](https://www.amazon.com/dp/B07XG8HV7B) [5**Pipe Cleaners Bulk 200 Pack LOVA Hard Bristle 6 Inch Steel Wire Core Pipe Cleaners for Cleaning Tobacco Pipes Glass Pipes Stems & Bowls Stiff Bristles Scrub Cotton Core Absorbs Built to scrub not fall apart**Lova**$7.05**4.6★7,225 rev](https://www.amazon.com/dp/B08GZL6MFJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HHSarioneiro 550 Pcs Pipe Cleaner Flower Kit Pink Complete DIY Flower Bouquet Making Kit 5 Beautiful Colors 15 Flower Designs with Step-by-Step Video Tutorials for Teen Girls and Craft Lovers**HHSarioneiro**$11.49**24 rev1mo ago](https://www.amazon.com/dp/B0GVYVK6RZ) [**400 PCS Pipe Cleaners Bulk 20 Colors Creative Chenille Stems Pipe Cleaners Craft Pipe Cleaners for Crafts Flowers Art Projects DIY Room Decor Christmas Decorations**RTTHEL**$7.94**31 rev2mo ago](https://www.amazon.com/dp/B0GSDWVFPH) [**900 PCS Pipe Cleaners Craft Pipe Cleaner Bulk Flower Kit 14 Colors Chenille Stems Flower Making Kit with Greeting Card Floral Wires Tape Stamen Floral Wrapping Paper & Ribbon for Art DIY Flowers**Anyeve**$27.33**48 rev3mo ago](https://www.amazon.com/dp/B0GGGDWYPM) [**Party Rose 650PCS Pipe Cleaners Craft Pipe Cleaner Bulk Flower Kit 6 Colors Chenille Stems Flower Making Kit with Floral Wires Gardening Tape Stamens**Party Rose**$20.40**44 rev3mo ago](https://www.amazon.com/dp/B0GKP7F67X) [**800PCS Pipe Cleaners Flower Kit Pipe Cleaner Bulk Craft Flower Making Kit with Instruction 8 Colors Thick Chenille Stems for Arts DIY Craft Supplies with Greeting Card Floral Wires Tape Stamen**Anyeve**$23.89**64 rev4mo ago](https://www.amazon.com/dp/B0GFLZ8H1C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HHSarioneiro 550 Pcs Pipe Cleaner Flower Kit Pink Complete DIY Flower Bouquet Making Kit 5 Beautiful Colors 15 Flower Designs with Step-by-Step Video Tutorials for Teen Girls and Craft Lovers**HHSarioneiro**$11.49**4.7★**▲ 278%**](https://www.amazon.com/dp/B0GVYVK6RZ) [**LENYNAL 500 Pcs Pink Pipe Cleaner Flower Kit Pastel Pipe Cleaners Bulk Craft Glue-Free & Safe for Kids Step-by-Step Tutorial 5 Colors Chenille Stems for Flower Making**LENYNAL**$14.82**4.8★**▲ 268%**](https://www.amazon.com/dp/B0GK6MK1Z5) [**400 PCS Pipe Cleaners Bulk 20 Colors Creative Chenille Stems Pipe Cleaners Craft Pipe Cleaners for Crafts Flowers Art Projects DIY Room Decor Christmas Decorations**RTTHEL**$7.94**4.6★**▲ 267%**](https://www.amazon.com/dp/B0GSDWVFPH) [**900 PCS Pipe Cleaners Craft Pipe Cleaner Bulk Flower Kit 14 Colors Chenille Stems Flower Making Kit with Greeting Card Floral Wires Tape Stamen Floral Wrapping Paper & Ribbon for Art DIY Flowers**Anyeve**$27.33**4.3★**▲ 266%**](https://www.amazon.com/dp/B0GGGDWYPM) [**600 PCS Pipe Cleaners Craft 6 Colors Pipe Cleaner Bulk Flower Kit Chenille Stems Bulk with Floral Wires Gardening Tape Stamen Wrapping Paper & Ribbon DIY Art and Craft Supplies - Pink Gradient**Stowcove**$19.74**4.6★**▲ 263%**](https://www.amazon.com/dp/B0GLG222MK)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**16%
*“Vivid colors”*
**Quality-Overall**16%
*“Amazing quality”*
**Ease Of Cleaning**14%
*“clean up decently”*
**Value For Money**10%
*“Great deal”*
**Advertised Vs Actual Product**9%
*“As Described”*
**Fun/Entertainment Experience**5%
*“Fun for all”*
**Ease Of Use**4%
*“Easy to work with”*
**Instructions/User Manual/Troubleshooting**2%
*“The instructions were clear”*
**Design-Overall**2%
*“This is a nice craft set”*
**Soft Feel**2%
*“They are soft”*
### **What buyers complain about **
**Quality-Overall**11%
*“the quality was not as consistent as I expected”*
**Ease Of Cleaning**8%
*“Don't clean Very Well”*
**Thickness**5%
*“could be a little thinner”*
**Size-Overall**5%
*“Too Small”*
**Strength**5%
*“Not sturdy at all”*
**Color**4%
*“Colors are not the same”*
**Instructions/User Manual/Troubleshooting**4%
*“instructions are awful”*
**Value For Money**3%
*“For the price, this was a disappointing experience”*
**Adhesion/Stickiness**3%
*“Almost sticky”*
**Advertised Vs Actual Product**3%
*“Very misleading”*
### **Top return reasons **
**Color**16%
**Size-Overall**16%
**Value For Money**12%
**Advertised Vs Actual Product**9%
**Quality-Overall**7%
**Thin**6%
**Display Colors**4%
**Strength**4%
**Cleaning Modes**4%
**Material Quality**3%
## **Common questions**
- **Is pipe cleaners profitable to sell on Amazon United States?**
- The niche generates $6.9M/yr across 43 tracked products. 20 of 20 products launched in the last 360 days are still selling. 90-day search growth is -37.1%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the pipe cleaners niche?**
- 33 brands and 49 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in pipe cleaners?**
- Top complaints mined from reviews: Quality-Overall, Ease Of Cleaning, Thickness. The return rate is 0.7%.
- **When does demand for pipe cleaners peak?**
- Demand peaks in Feb–Nov; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the pipe cleaners niche?**
- Listings span $4.12–$33.91; the average listing price is $14.76 (sweet spot $15–$100). The average incumbent carries 1,647 reviews — the moat a new listing must climb.
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