---
title: "Pink Felt — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/pink-felt"
last_updated: "2026-08-09T17:22:32.263Z"
locale: en
meta:
description: "Niche score 45/100 · $62K/yr market · 73K searches/yr · $9.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $62K/yr market · 73K searches/yr · $9.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Felt — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **pink felt**
**Skip it**
Soft demand (-45.2% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 2Conversion 82Competition 59Returns 82Price range 19Avg price 29Brand share 78Review moat 84Quality gap 27
**Review moat**
**Great****324.19**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.50**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$4.44–$17.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$62K**
$62K/yr · 73K searches
**Growth**
**Bad****-45.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, pink felt is a $62K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink felt market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$57K–$76K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#494**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **219 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **—flat
**Sellers**
**22**
**Top-5 brand share**
**57%**
Top 20: 99%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**37%**
- HaoFeiJH19% - Jtnohx12% - XSEINO10% - Ableme Deco8% - MITINU7% - FdcLixuvol6%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -45.2% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/pink-felt/trend)
## **Top pink felt search terms**
- **pink felt**47K/yr-40.3%8.2% conv. - **pink felt sheets**10K/yr-48.6%7.8% conv. - **light pink felt**5K/yr-37.5%7.5% conv. - **pink felt fabric**8K/yr-72.6%6.0% conv. - **felt pink**3K/yr-52.5%5.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/pink-felt/search-terms)
## **Top pink felt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HaoFeiJH Pink Felt Sheets - 6PCS Soft Felt Squares (8x12 A4) 1.5mm Thick Ideal for Sewing Patchwork Decoration Embroidering DIY Craft**HaoFeiJH**$4.94**4.7★1,003 rev](https://www.amazon.com/dp/B0CNRYJW8Q) [2**Jtnohx Felt for Crafts 16 Pcs Felt Fabric 711.3 Stiff Felt Sheets Craft Felt Square for Sewing (Pink)**Jtnohx**$5.89**4.6★617 rev](https://www.amazon.com/dp/B0CNW7LX7Z) [3**8X12 Felt Sheets for Crafts 18 PCS Pink Fabric Felts Pad Stiff Sewing Craft Felt Paper Non-Woven Thin Felts Fabric Sheets for DIY Art Crafts Sewing Patchwork Projects Making**FdcLixuvol**$9.10**4.6★46 rev](https://www.amazon.com/dp/B0DNSX8BXZ) [4**Baby Pink Felt Fabric 36 X 36(1 Square Yard) 1.6mm Thick Soft and Durable Flexible Craft Felt by The Yard for Sewing DIY Art Craft Project Decorations**FANOMMI**$8.81**4.4★976 rev](https://www.amazon.com/dp/B0CPJ2MTWT) [5**MITINU 12 Rolls 8x35(20.5x90cm) 1.4mm Thick Soft Felt Fabric Sheet 12 Assorted Pink Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork**MITINU**$13.00**4.8★313 rev](https://www.amazon.com/dp/B0DWMH47MP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Felt Fabric Sheets 18 x 18 Inch (2 Pack) 1.6mm Thick Soft Felt Fabric Squares Acrylic Craft Felt for DIY Sewing Decorations Costumes Flexible Nonwoven Fabric (Light Pink)**MIGLORIA**$6.85**11 rev3mo ago](https://www.amazon.com/dp/B0GTLRM7JX) [**MITINU Baby Pink Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects**MITINU**$12.91**18 rev4mo ago](https://www.amazon.com/dp/B0GR9J9LHK) [**HARSKIYER Pink Felt Fabric Sheets 12 Pcs 7 x 11 Inch Stiff Felt Squares for Sewing Crafts DIY Projects Patchwork Embroidery (1mm Thick)**HARSKIYER**$4.44**10 rev5mo ago](https://www.amazon.com/dp/B0GKP5G57Q) [**Light Pink Soft Felt Fabric Sheets 18 X 18 (2 Pack) 1.6mm Thick Craft Felt Fabric Squares Precut Felt Sheets for DIY Sewing School Crafts Classroom & Decorations**Ableme Deco**$6.93**29 rev6mo ago](https://www.amazon.com/dp/B0GFTPD7CB) [**Pink Felt Fabric Sheet 18 X 36 Soft Craft Felt by The Yard 1.6mm Thick Polyester Large Precut Felt Nonwoven Fabric for Sewing DIY Crafts Classroom & Home Decor (Light Pink)**Ableme Deco**$6.92**21 rev6mo ago](https://www.amazon.com/dp/B0GFTK9SGK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MITINU Baby Pink Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects**MITINU**$12.91**4.2★**▲ 442%**](https://www.amazon.com/dp/B0GR9J9LHK) [**Felt Fabric Sheets 18 x 18 Inch (2 Pack) 1.6mm Thick Soft Felt Fabric Squares Acrylic Craft Felt for DIY Sewing Decorations Costumes Flexible Nonwoven Fabric (Light Pink)**MIGLORIA**$6.85**4.8★**▲ 442%**](https://www.amazon.com/dp/B0GTLRM7JX) [**HARSKIYER Pink Felt Fabric Sheets 12 Pcs 7 x 11 Inch Stiff Felt Squares for Sewing Crafts DIY Projects Patchwork Embroidery (1mm Thick)**HARSKIYER**$4.44**4.4★**▲ 397%**](https://www.amazon.com/dp/B0GKP5G57Q) [**XSEINO Dust Pink Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Pink Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.84**4.4★**▲ 360%**](https://www.amazon.com/dp/B0GBVJG3WJ) [**Light Pink Soft Felt Fabric Sheets 18 X 18 (2 Pack) 1.6mm Thick Craft Felt Fabric Squares Precut Felt Sheets for DIY Sewing School Crafts Classroom & Decorations**Ableme Deco**$6.93**4.8★**▲ 342%**](https://www.amazon.com/dp/B0GFTPD7CB)
**~~View all trending →~~**
## **What buyers say about pink felt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“Colors are as shown”*
**Quality-Overall**17%
*“it performed very well overall”*
**Soft Feel**8%
*“This fabric is so soft”*
**Value For Money**7%
*“Good Price”*
**Material Quality**6%
*“provide lots of material work with”*
**Thickness**6%
*“thickness/dimensions are accurate”*
**Advertised Vs Actual Product**5%
*“Exactly what I needed”*
**Design-Overall**3%
*“made my project look great”*
**Size-Overall**3%
*“they are a good size”*
**Durability**2%
*“As for durability”*
### **What buyers complain about **
**Thickness**12%
*“This felt has is super inconsistent thickness”*
**Color**7%
*“The color doesn't look like the picture”*
**Size-Overall**6%
*“Were larger/longer than I was expecting”*
**Advertised Vs Actual Product**4%
*“Not as pastel as I thought from the pictures”*
**Stretchability/Expandability/Elasticity**3%
*“Its nonwoven, so its not ideal for projects that require stretch or heavy durability,”*
**Value For Money**2%
*“The only downside to this is the price point”*
**Durability**2%
*“Really poor durability”*
**Shape/Style**2%
*“Odd long rectangular shape”*
**Material Quality**2%
*“This isn't good felt for a project you to seriously invest time and effort into”*
**Quality-Overall**1%
*“if not not the best for you”*
### **Top return reasons **
**Color**29%
**Material Quality**16%
**Thin**12%
**Value For Money**7%
**Size-Overall**7%
**Thickness**5%
**Display Colors**5%
**Advertised Vs Actual Product**5%
**Compatibility-Overall**2%
**Hard Feel**2%
## **Common questions**
- **Is pink felt profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 26 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -45.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the pink felt niche?**
- 21 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in pink felt?**
- Top complaints mined from reviews: Thickness, Color, Size-Overall. The return rate is 1.7%.
- **When does demand for pink felt peak?**
- Demand peaks in Jan–Oct–Nov; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the pink felt niche?**
- Listings span $4.44–$17.52; the average listing price is $9.50 (sweet spot $15–$100). The average incumbent carries 324 reviews — the moat a new listing must climb.
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