---
title: "Pink Face Paint — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/pink-face-paint"
last_updated: "2026-08-09T19:53:40.999Z"
locale: en
meta:
description: "Niche score 48/100 · $64K/yr market · 87K searches/yr · $8.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $64K/yr market · 87K searches/yr · $8.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Face Paint — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **pink face paint**
**Skip it**
A small market ($64K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 70Conversion 84Competition 52Returns 55Price range 21Avg price 22Brand share 37Review moat 30Quality gap 65
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+51.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,531.87**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.05**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$5.17–$17.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$64K**
$64K/yr · 87K searches
According to Flapen's Amazon United States niche tracking, pink face paint is a $64K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink face paint market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$64K–$81K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 97%
**Open market**
**13%**
- MEICOLY32% - CCbeauty19% - Blue Squid14% - BADCOLOR10% - BOBISUKA8% - Go Ho4% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +51.5% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 30.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/pink-face-paint/trend)
## **Top pink face paint search terms**
- **pink face paint**70K/yr+48.8%9.3% conv. - **pink face paint stick**6K/yr+105.8%12.7% conv. - **hot pink face paint**4K/yr+65.5%6.9% conv. - **face paint pink**4K/yr+49.4%9.8% conv. - **pink face makeup**3K/yr+0.8%5.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/pink-face-paint/search-terms)
## **Top pink face paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$10K20%$13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CCbeauty Hot Pink Eye Black Stick for Multi Sports Anti-Glare EyeBlack For Baseball Football Softball Lacrosse Water-Proof Eye Black Grease Paint For Athletes & fans Pink Accessories**CCbeauty**$5.92**4.6★320 rev](https://www.amazon.com/dp/B0CXXKQ9TQ) [2**MEICOLY Hot Pink Face Body Paint Stick Face Paint for Halloween SFX Cosplay Makeup Pink Accessories for Spirit Week Eye Black Baseball/Softball/Football/Lacrosse**MEICOLY**$5.86**4.2★1,402 rev](https://www.amazon.com/dp/B0C4SS64JF) [3**BADCOLOR Pink Face Body Paint Stick Cream Blendable Full Coverage Eye Black Facepaints for Adult Professional Hypoallergenic Face Painting Kit for Halloween Special Effects Cosplay Party**BADCOLOR**$6.00**4.4★2,879 rev](https://www.amazon.com/dp/B0CJM6LG1B) [4**Blue Squid PRO Pastel Pink Face Paint Stick - Waterproof Body Paint for Adults & Kids Pink Eye Black Baseball Eyeblack Softball -Hypoallergenic TwistUp NonToxic Makeup Stick for Cosplay Sports & SFX**Blue Squid**$5.24**4.1★1,066 rev](https://www.amazon.com/dp/B0DZCFP7DW) [5**Blue Squid PRO Pink Face Paint Stick - Waterproof Body Paint For Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick - Cosplay Sports & SFX**Blue Squid**$5.65**4.1★1,066 rev](https://www.amazon.com/dp/B0DYGGNS48)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PASNOWFU Pink Face Paint -Water Based Non-Toxic Highly Pigmented Body Painting for Vintage Doll Puppet Halloween SFX Cosplay Full Coverage Washable Paint for Costume Party Stage Performance**PASNOWFU**$5.50**124 rev10mo ago](https://www.amazon.com/dp/B0FQN2PCNF) [**Blue Squid PRO Pastel Pink Face Paint Stick - Waterproof Body Paint for Adults & Kids Pink Eye Black Baseball Eyeblack Softball -Hypoallergenic TwistUp NonToxic Makeup Stick for Cosplay Sports & SFX**Blue Squid**$5.24**1,066 rev11mo ago](https://www.amazon.com/dp/B0DZCFP7DW) [**Blue Squid PRO Pink Face Paint Stick - Waterproof Body Paint For Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick - Cosplay Sports & SFX**Blue Squid**$5.65**1,066 rev11mo ago](https://www.amazon.com/dp/B0DYGGNS48) [**MEICOLY 3Pcs Pink Face Body Paint Stick for Halloween SFX Cosplay Makeup Pink Accessories for Spirit Week Eye Black Stick Sweat Proof Waterproof Eye Black Baseball Softball Football Lacrosse**MEICOLY**$8.47**1,402 rev1y ago](https://www.amazon.com/dp/B0F7XFV344) [**BOBISUKA Pink Face Body Paint Water-Based Face Painting Kit & Body Paints Safe Non-Toxic Facepaint for Halloween Unicorn Panther Doll & Sugar Skull Makeup Costume Cosplay Party Theater & Stage**BOBISUKA**$5.74**254 rev1y ago](https://www.amazon.com/dp/B0F4XHFMLN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MEICOLY 3Pcs Pink Face Body Paint Stick for Halloween SFX Cosplay Makeup Pink Accessories for Spirit Week Eye Black Stick Sweat Proof Waterproof Eye Black Baseball Softball Football Lacrosse**MEICOLY**$8.47**4.2★**▲ 386%**](https://www.amazon.com/dp/B0F7XFV344) [**Bowitzki 30g Professional Face Paint Body Paint Water Based Face painting Makeup for Adults Split Cake Single Color (Light Pink)**Bowitzki**$6.83**4.5★**▲ 183%**](https://www.amazon.com/dp/B09ZX25LN4) [**CCbeauty Hot Pink Eye Black Stick for Multi Sports Anti-Glare EyeBlack For Baseball Football Softball Lacrosse Water-Proof Eye Black Grease Paint For Athletes & fans Pink Accessories**CCbeauty**$5.92**4.6★**▲ 142%**](https://www.amazon.com/dp/B0CXXKQ9TQ) [**3PCS Pink Eye Black Stick PRO Pink Face Paint Stick Anti-Glare Under Eye Sports Grease for Baseball Softball Soccer Athletes Sports Training Vegan Hypoallergenic Halloween Makeup Stick**Wismee**$8.92**4.8★**▲ 110%**](https://www.amazon.com/dp/B0DGGCSBQR) [**Pink Eye Black Sports Face Paint Sticks 3-Pack Worn by the Pros Repels Sweat Anti-Glare Eye Black Baseball Football Accessories Softball Gear Lacrosse Perfect Easter Basket Stuffers**Drip Over Skill**$9.24**4.4★**▲ 93%**](https://www.amazon.com/dp/B0F24ZXZJM)
**~~View all trending →~~**
## **What buyers say about pink face paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“Good color”*
**Ease Of Application**8%
*“easy to apply”*
**Brightness/Shine/Glow**7%
*“Good product if you want big glitter on your face”*
**Ease Of Use**6%
*“It's easy to apply”*
**Quality-Overall**5%
*“No complaints”*
**Durability**4%
*“Durable, does its job”*
**Coverage**4%
*“It provides good coverage”*
**Moist/Dry**3%
*“It drys pretty fast”*
**Advertised Vs Actual Product**3%
*“Product works as intended”*
**Smudge Resistance**3%
*“Id highly recommend hitting it with a little translucent setting powder so it doesn't smudge”*
### **What buyers complain about **
**Color**17%
*“wish they had more pigment”*
**Allergies**15%
*“I would give it 5 stars for that - except when my daughter washed it off after her game it looks like she had an intense skin reaction/burn from it”*
**Paint Quality**13%
*“The paint arrived in my hands broken”*
**Adhesion/Stickiness**10%
*“The gel is sticky after applied”*
**Advertised Vs Actual Product**6%
*“Nothing like shown”*
**Smudge Resistance**6%
*“Not smudge proof”*
**Functionality-Overall**4%
*“it doesnt perform as well”*
**Wrinkles**4%
*“I used it for a themed photography session and where the glitter gel was placed the skin look like crêpe and wrinkled and I'm unable to use the Photos”*
**Ease Of Cleaning**3%
*“how hard its going to be to scrub off later”*
### **Top return reasons **
**Color**34%
**Paint Quality**13%
**Advertised Vs Actual Product**10%
**Size-Overall**9%
**Brightness/Shine/Glow**4%
**Adhesion/Stickiness**4%
**Functionality-Overall**3%
**Product Condition**3%
**Value For Money**2%
**Moist/Dry**2%
## **Common questions**
- **Is pink face paint profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +51.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the pink face paint niche?**
- 13 brands and 25 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in pink face paint?**
- Top complaints mined from reviews: Color, Allergies, Paint Quality. The return rate is 2.8%.
- **When does demand for pink face paint peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 30.4× the quietest.
- **What does it cost to enter the pink face paint niche?**
- Listings span $5.17–$17.68; the average listing price is $8.05 (sweet spot $15–$100). The average incumbent carries 3,532 reviews — the moat a new listing must climb.
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