---
title: "Pink Cardstock — $127K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/pink-cardstock"
last_updated: "2026-08-09T22:20:31.620Z"
locale: en
meta:
description: "Niche score 50/100 · $127K/yr market · 147K searches/yr · $12.30 avg price. Soft demand (-42.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $127K/yr market · 147K searches/yr · $12.30 avg price. Soft demand (-42.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pink Cardstock — $127K/yr Amazon US Niche (2026) - Flapen"
---
# **pink cardstock**
**Worth a look**
Shows low returns (1.6%), but soft demand (-42.3% this quarter) keeps it on the watch list.
Market size 29Growth 4Conversion 75Competition 77Returns 82Price range 63Avg price 53Brand share 67Review moat 74Quality gap 19
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****545.7**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.72–$31.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.30**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$127K**
$127K/yr · 147K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-42.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, pink cardstock is a $127K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink cardstock market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$185K–$246K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#151**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **82%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**65%**
Top 20: 98%
**Top-5 click share**
**38%**
Top 20: 79%
**Open market**
**30%**
- Astrobrights18% - TUXIYA16% - Goefun12% - FLIPPED11% - Pikalon8% - Topeen6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.3% search growth over the last 90 days.
9K7KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/pink-cardstock/trend)
## **Top pink cardstock search terms**
- **pink cardstock**86K/yr-45.8%7.9% conv. - **pink card stock**17K/yr-32.4%8.2% conv. - **pink cardstock paper**12K/yr-37.9%5.9% conv. - **pink cardstock paper 8.5 x 11**14K/yr-44.0%10.9% conv. - **cardstock pink**8K/yr-27.9%6.3% conv. - **pink card stock paper 8.5 x 11**5K/yr-38.8%13.2% conv. - **cardstock paper pink**3K/yr-38.7%3.4% conv. - **card stock pink**3K/yr-43.3%7.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/pink-cardstock/search-terms)
## **Top pink cardstock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$11K12%$15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cardstock 8.5 x 11 Cardstock Paper 65lb/180gsm Card Stock for Printer Cover Card stock Paper for Printer Drawing Gift tags Invitations Christmas Card Making (Pink 40 Sheets)**FLIPPED**$6.05**4.8★306 rev](https://www.amazon.com/dp/B0FB8ZRHZW) [2**40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations**TUXIYA**$7.86**4.8★53 rev](https://www.amazon.com/dp/B0GSJQMS1D) [3**Astrobrights Mega Collection Colored Cardstock Neon Pink 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91681)**Astrobrights**$18.96**4.8★292 rev](https://www.amazon.com/dp/B07ZWFY6HD) [4**100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer paper for Card Making DIY Crafts School Supplies Party Decorations**TUXIYA**$15.41**4.8★141 rev](https://www.amazon.com/dp/B0FYPGG4ZG) [5**Astrobrights Colored Card Stock Bright Color Cover Paper 8 1/2 x 11 FSC Certified 65 Lb Pulsar Pink 250 Count (Pack of 1)**Astrobrights**$16.36**4.6★472 rev](https://www.amazon.com/dp/B006JSSDW4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations**TUXIYA**$7.86**53 rev2mo ago](https://www.amazon.com/dp/B0GSJQMS1D) [**100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer paper for Card Making DIY Crafts School Supplies Party Decorations**TUXIYA**$15.41**141 rev7mo ago](https://www.amazon.com/dp/B0FYPGG4ZG) [**25 Sheets Pink Cardstock 8.5 x 11 Goefun 5 Colors Colored Cardstock Paper 80lb Pink Construction Paper Assorted Colors Perfect for Crafts DIY Cards Valentines Day**Goefun**$9.65**26 rev9mo ago](https://www.amazon.com/dp/B0FSZY3BG1) [**40 Sheets Colored Cardstock 8.5 x 11 Construction Paper Pink Card Stock Paper Cardstock Printer Paper for Halloween Mothers Day Christmas Wedding Invitations DIY Cards Photo Art and Crafts**Gehanfai**$6.87**121 rev10mo ago](https://www.amazon.com/dp/B0FHKNWBTJ) [**Pink Cardstock 8.5 x 11 Colored Cardstock Paper Printer Paper 40 Sheets Pink Card Stock for Birthday Invitations Art Drawing Menus DIY Cards Tags Crafts School Office Printing**Vishoitty**$7.88**339 rev10mo ago](https://www.amazon.com/dp/B0FNCCNQTZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations**TUXIYA**$7.86**4.8★**▲ 303%**](https://www.amazon.com/dp/B0GSJQMS1D) [**40 Sheets Colored Cardstock 8.5 x 11 Construction Paper Pink Card Stock Paper Cardstock Printer Paper for Halloween Mothers Day Christmas Wedding Invitations DIY Cards Photo Art and Crafts**Gehanfai**$6.87**4.7★**▲ 168%**](https://www.amazon.com/dp/B0FHKNWBTJ) [**ALEWAPO Pink Cardstock 8.5 x 11 Thick Paper 40 Sheets ThickPaper 75 LB/200 GSM Cardstock Printer Paper 8.5 x 11 Pink Card Stock for Invitations Menus Wedding**ALEWAPO**$6.89**4.6★**▲ 112%**](https://www.amazon.com/dp/B0F7LXXT3V) [**Veritas Pink Colored Cardstock 8.5 x 11 Colored Copy paper 110LB/199GSM Printer Paper 100 Sheets Colored Multi-Purpose Pink Paper Made in USA**WritePads**$18.10**4.5★**▲ 101%**](https://www.amazon.com/dp/B0FJW55B5J) [**100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer paper for Card Making DIY Crafts School Supplies Party Decorations**TUXIYA**$15.41**4.8★**▲ 93%**](https://www.amazon.com/dp/B0FYPGG4ZG)
**~~View all trending →~~**
## **What buyers say about pink cardstock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“Colors are great”*
**Paper Quality**14%
*“This was nice thick paper”*
**Quality-Overall**13%
*“Great product for Amazon”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Thickness**8%
*“The cards took is just the right thickness”*
**Print Quality**4%
*“Great color and easy to print on”*
**Paper Brightness**4%
*“Good quality color paper”*
**Durability**2%
*“Very durable”*
**Brightness/Shine/Glow**2%
*“Very bright”*
**Value For Money**2%
*“Good value for the money”*
### **What buyers complain about **
**Color**33%
*“Not the pink that is pictured at all”*
**Thickness**7%
*“Not thick”*
**Paper Quality**6%
*“NOT VELLUM PAPER”*
**Advertised Vs Actual Product**6%
*“I ordered this for an event and when I opened it it was this bright pink, not at all like the light pink in the image, false advertising”*
**Functionality-Overall**3%
*“Won't feed through printer”*
**Size-Overall**3%
*“Smaller than expected”*
**Dispensing Mechanism**3%
*“Won't feed through printer”*
**Weight Light**3%
*“Not as heavy weighted like I thought”*
**Display Colors**3%
*“There is much less variation between the colors in the paper I received than what I see from other customers”*
**Value For Money**2%
*“My only complaint would be that it seems a bit high priced for 100 sheets in today's economy”*
### **Top return reasons **
**Color**41%
**Size-Overall**12%
**Value For Money**10%
**Paper Quality**10%
**Advertised Vs Actual Product**5%
**Display Colors**4%
**Paper Brightness**4%
**Thickness**2%
**Thin**2%
**Brightness/Shine/Glow**1%
## **Common questions**
- **Is pink cardstock profitable to sell on Amazon United States?**
- The niche generates $127K/yr across 44 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -42.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the pink cardstock niche?**
- 23 brands and 80 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in pink cardstock?**
- Top complaints mined from reviews: Color, Thickness, Paper Quality. The return rate is 1.6%.
- **When does demand for pink cardstock peak?**
- Demand peaks in Jan–Feb; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the pink cardstock niche?**
- Listings span $5.72–$31.09; the average listing price is $12.30 (sweet spot $15–$100). The average incumbent carries 546 reviews — the moat a new listing must climb.
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