---
title: "Pinewood Derby — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/pinewood-derby"
last_updated: "2026-08-09T19:29:06.111Z"
locale: en
meta:
description: "Niche score 48/100 · $62K/yr market · 98K searches/yr · $18.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $62K/yr market · 98K searches/yr · $18.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pinewood Derby — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **pinewood derby**
**Skip it**
Soft demand (-85.8% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 0Conversion 44Competition 85Returns 74Price range 86Avg price 83Brand share 44Review moat 79Quality gap 42
**Price range**
**Great****$6.88–$78.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Great****$18.35**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****420.49**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$62K**
$62K/yr · 98K searches
**Growth**
**Bad****-85.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pinewood derby is a $62K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pinewood derby market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$110K–$147K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#161**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 69%
**Open market**
**17%**
- Pintwood Pro33% - Maximum Velocity!26% - Derbopine11% - Boy Scouts of America5% - pinedash pro4% - Red Dirt Derby4% - Open — no brand owns it (11 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -85.8% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 23.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/pinewood-derby/trend)
## **Top pinewood derby search terms**
- **pinewood derby**64K/yr-86.2%3.2% conv. - **pinewood derby accessories**10K/yr-86.2%1.7% conv. - **pintwood pro**5K/yr-84.1%1.9% conv. - **pinewood derby supplies**5K/yr-76.3%2.1% conv. - **pinewood derby car accessories**7K/yr-89.2%1.8% conv. - **pinewood**3K/yr-71.0%0.2% conv. - **pinewood pro**4K/yr-91.9%1.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/pinewood-derby/search-terms)
## **Top pinewood derby products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pinewood Pro PRO Driller Tool for use in Derby Cars | Create Straight Axle Holes 2.5 Degree Axle Holes and Raised Wheel Holes | Make Your car Faster | Save time with This Drill jig**Pintwood Pro**$25.20**4.7★1,318 rev](https://www.amazon.com/dp/B00AHNS5HK) [2**PRO Axle Inserter Guide: Easy Accurate Alignment for Pinewood Derby car axles | Improve Your Track Times and Reduce Friction with Perfectly Straight axles in Seconds**Pintwood Pro**$9.89**4.5★1,263 rev](https://www.amazon.com/dp/B00JPTG45C) [3**Maximum Velocity Derby Car Kits | Bulk Pack (12) | Pine Block Kits Includes Wheels & Axles | Pinewood Car Kits**Maximum Velocity!**$58.76**4.8★435 rev](https://www.amazon.com/dp/B07ZMPLNDT) [4**Maximum Velocity! Pine Derby Car Tool | DerbyCar Center of Gravity Stand | Accurately & Easily Measure COG for Pinewood Car Kits**Maximum Velocity!**$14.73**4.6★172 rev](https://www.amazon.com/dp/B07YF8FX88) [5**Pinewood Car Kit Wheel Turning Mandrel Tool with 20 Sandpaper Sheets (120 & 220 Grit) Derby Accessories for Wheel Polishing and Shaping**Derbopine**$8.87**4.1★39 rev](https://www.amazon.com/dp/B0F8Q3KFQ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pinewood Stainless Steel Weights 5.625 OZ (24 pcs 3/8 Inch) and Center of Gravity Stand Derby Car Kit for Racing Car Balance & Speed Optimization**Derbopine**$22.77**16 rev7mo ago](https://www.amazon.com/dp/B0G42Y16QL) [**Pinewood Stainless Steel Weights 9.375 OZ (40 pcs 3/8 Inch) Derby Car Kit for Racing Car Balance & Speed Optimization**Derbopine**$15.89**35 rev7mo ago](https://www.amazon.com/dp/B0G42V2YW9) [**Pinewood Car Kit Wheel Turning Mandrel Tool with 20 Sandpaper Sheets (120 & 220 Grit) Derby Accessories for Wheel Polishing and Shaping**Derbopine**$8.87**39 rev1y ago](https://www.amazon.com/dp/B0F8Q3KFQ2) [**OCQOTAT 3 Pcs Derby Car Sticker Set-Racing Numbers Flags Lights Stripes & Flame Decals - Peel & Stick Car Stickers for Derby Cars Cool Decorations&Accessories for Your Vehicle**OCQOTAT**$8.36**60 rev1y ago](https://www.amazon.com/dp/B0DXFG84QC) [**Cinnvoice 7 Pcs Cars Kits Bulk Racing Accessories Basic Racing Cars Kits Lightweight for Speed and Style Plastic Parts Stand Out Equipped for Speed**Cinnvoice**$11.81**10 rev1y ago](https://www.amazon.com/dp/B0DPG685DQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pinewood Car Machined Polished and 2.5 Degree Bent Axles - (2 Axles) for Rail Riding - Angled Head to Reduce Friction and Increased Axle Diameter to Reduce Wheel Wobble to Increase Speed**Red Dirt Derby**$12.97**4.3★**▲ 336%**](https://www.amazon.com/dp/B07BB4R3WG) [**Pinewood Stainless Steel Weights 9.375 OZ (40 pcs 3/8 Inch) Derby Car Kit for Racing Car Balance & Speed Optimization**Derbopine**$15.89**4.5★**▲ 268%**](https://www.amazon.com/dp/B0G42V2YW9) [**Maximum Velocity Derby Car Kit | Shaped Bulk Pack (12) | Pre-Shaped Pine Block Kits Includes Wheels & Axles |Pinewood Car Kits**Maximum Velocity!**$78.06**4.7★**▲ 197%**](https://www.amazon.com/dp/B08377C3JD) [**BSA Pinewood Derby Accessories Kit - 6 Piece Racing Accessories for PWD Car Boy Scouts of America**Boy Scouts of America**$12.60**4.4★**▲ 180%**](https://www.amazon.com/dp/B0CF6VLRSJ) [**Maximum Velocity Derby Car Kits | Bulk Pack (12) | Pine Block Kits Includes Wheels & Axles | Pinewood Car Kits**Maximum Velocity!**$58.76**4.8★**▲ 175%**](https://www.amazon.com/dp/B07ZMPLNDT)
**~~View all trending →~~**
## **What buyers say about pinewood derby**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent product”*
**Ease Of Use**13%
*“easy to read”*
**Advertised Vs Actual Product**10%
*“worked appropriately”*
**Value For Money**9%
*“Good price”*
**Size-Overall**5%
*“Nice variety of sizes”*
**Efficiency**5%
*“They work and have been on the bike for a month”*
**Wheel Quality**5%
*“worked great on the wheels”*
**Adhesion/Stickiness**4%
*“Adhesive works well”*
**Design-Overall**4%
*“Good Design”*
**Weight Light**2%
*“Good weight, held in place beautifully”*
### **What buyers complain about **
**Quality-Overall**14%
*“Poor quality control”*
**Advertised Vs Actual Product**10%
*“not as precise as described”*
**Value For Money**9%
*“WAY cheaper”*
**Weight Heavy**6%
*“they are significantly heavier than the wheels included in the inexpensive bulk kits”*
**Size-Overall**6%
*“Hard to make it fit”*
**Wheel Quality**5%
*“These are cheap Chinese wheels sold at a steep premium”*
**Ease Of Use**4%
*“Couldn't use at all”*
**Instructions/User Manual/Troubleshooting**4%
*“the directions were very confusing”*
**Defective Material/Parts**3%
*“NO HELP WITH DEFECTIVE DEVICE”*
**Functionality-Overall**3%
*“it does nothing”*
### **Top return reasons **
**Size-Overall**17%
**Advertised Vs Actual Product**13%
**Weight Heavy**11%
**Value For Money**10%
**Functionality-Overall**9%
**Defective Material/Parts**6%
**Adhesion/Stickiness**4%
**Wheel Quality**4%
**Weight Light**3%
**Compatibility-Overall**2%
## **Common questions**
- **Is pinewood derby profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 51 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -85.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the pinewood derby niche?**
- 17 brands and 66 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in pinewood derby?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 2.1%.
- **When does demand for pinewood derby peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 23.8× the quietest.
- **What does it cost to enter the pinewood derby niche?**
- Listings span $6.88–$78.06; the average listing price is $18.35 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.
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