---
title: "Pinewood Derby Graphite — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/pinewood-derby-graphite"
last_updated: "2026-08-09T21:53:01.017Z"
locale: en
meta:
description: "Niche score 28/100 · $19K/yr market · 12K searches/yr · $9.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $19K/yr market · 12K searches/yr · $9.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pinewood Derby Graphite — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **pinewood derby graphite**
**Skip it**
Soft demand (-83.3% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 0Conversion 98Competition 0Returns 91Price range 0Avg price 29Brand share 0Review moat 85Quality gap 24
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****303.4**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.46**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$19K**
$19K/yr · 12K searches
**Growth**
**Bad****-83.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$7.30–$12.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, pinewood derby graphite is a $19K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 28/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pinewood derby graphite market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$28K–$38K**
- units × avg price
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **210 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Maximum Velocity!41% - DZrudun22% - FATSTORE15% - DerbyCraftPro14% - Kypikosp8% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -83.3% search growth over the last 90 days.
1K600Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 21.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/pinewood-derby-graphite/trend)
## **Top pinewood derby graphite search terms**
- **pinewood derby graphite**6K/yr-84.2%10.7% conv. - **pinewood derby graphite lubricant**3K/yr-77.3%6.7% conv. - **pinewood derby graphite powder**3K/yr-86.4%6.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/pinewood-derby-graphite/search-terms)
## **Top pinewood derby graphite products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$3K30%$6K45%$9K60%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maximum Velocity Premium Pinewood Car Graphite Powder | Easy Application tip for DerbyCar Wheels & Axles | Graphite Lubricant for Pine Derby Kits**Maximum Velocity!**$12.98**4.8★1,233 rev](https://www.amazon.com/dp/B07VZY6JZV) [2**DZrudun Graphite Powder 0.5oz Dry Powdered Graphite Lubricant for Locks**DZrudun**$9.09**4.6★113 rev](https://www.amazon.com/dp/B0F31162RP) [3**Graphite Powder for Pinewood Car Derby Racing 1.2oz Dry Graphite Lubricant with Precision Tip Nozzle Axle and Wheel Lube Non-Oily for Faster Runs**FATSTORE**$7.30**4.4★35 rev](https://www.amazon.com/dp/B0G7FJQZ1R) [4**DerbyCraftPro Graphite Powder Lubricant 0.5oz Powdered Graphite for Locks**DerbyCraftPro**$8.83**4.6★43 rev](https://www.amazon.com/dp/B0FMDYKJQT) [5**Kypikosp 0.5OZ Graphite Powder for Pinewood Car Lubricant Powder Dry Lube Door Hinge Lubricant Lock Graphite Spray paired with Derby Car Weights Kits Wheels Axles Diminish Friction increase speed**Kypikosp**$9.07**4.7★93 rev](https://www.amazon.com/dp/B0FBZXF1NG)
### **Newest**
by launch date
[**Graphite Powder for Pinewood Car Derby Racing 1.2oz Dry Graphite Lubricant with Precision Tip Nozzle Axle and Wheel Lube Non-Oily for Faster Runs**FATSTORE**$7.30**35 rev7mo ago](https://www.amazon.com/dp/B0G7FJQZ1R) [**DerbyCraftPro Graphite Powder Lubricant 0.5oz Powdered Graphite for Locks**DerbyCraftPro**$8.83**43 rev11mo ago](https://www.amazon.com/dp/B0FMDYKJQT) [**Kypikosp 0.5OZ Graphite Powder for Pinewood Car Lubricant Powder Dry Lube Door Hinge Lubricant Lock Graphite Spray paired with Derby Car Weights Kits Wheels Axles Diminish Friction increase speed**Kypikosp**$9.07**93 rev1y ago](https://www.amazon.com/dp/B0FBZXF1NG) [**DZrudun Graphite Powder 0.5oz Dry Powdered Graphite Lubricant for Locks**DZrudun**$9.09**113 rev1y ago](https://www.amazon.com/dp/B0F31162RP) [**Maximum Velocity Premium Pinewood Car Graphite Powder | Easy Application tip for DerbyCar Wheels & Axles | Graphite Lubricant for Pine Derby Kits**Maximum Velocity!**$12.98**1,233 rev6y ago](https://www.amazon.com/dp/B07VZY6JZV)
### **Trending**
90-day click momentum
[**Graphite Powder for Pinewood Car Derby Racing 1.2oz Dry Graphite Lubricant with Precision Tip Nozzle Axle and Wheel Lube Non-Oily for Faster Runs**FATSTORE**$7.30**4.4★**▲ 25%**](https://www.amazon.com/dp/B0G7FJQZ1R) [**DerbyCraftPro Graphite Powder Lubricant 0.5oz Powdered Graphite for Locks**DerbyCraftPro**$8.83**4.6★**▲ 17%**](https://www.amazon.com/dp/B0FMDYKJQT) [**Kypikosp 0.5OZ Graphite Powder for Pinewood Car Lubricant Powder Dry Lube Door Hinge Lubricant Lock Graphite Spray paired with Derby Car Weights Kits Wheels Axles Diminish Friction increase speed**Kypikosp**$9.07**4.7★**— 4%**](https://www.amazon.com/dp/B0FBZXF1NG) [**DZrudun Graphite Powder 0.5oz Dry Powdered Graphite Lubricant for Locks**DZrudun**$9.09**4.6★**— 4%**](https://www.amazon.com/dp/B0F31162RP) [**Maximum Velocity Premium Pinewood Car Graphite Powder | Easy Application tip for DerbyCar Wheels & Axles | Graphite Lubricant for Pine Derby Kits**Maximum Velocity!**$12.98**4.8★**— 9%**](https://www.amazon.com/dp/B07VZY6JZV)
## **What buyers say about pinewood derby graphite**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Good for the price”*
**Ease Of Use**17%
*“Ease of use”*
**Quality-Overall**13%
*“This was good quality graphite powder for the price”*
**Efficiency**11%
*“Works well”*
**Advertised Vs Actual Product**7%
*“Worked as advertised”*
**Ease Of Cleaning**6%
*“Highly recommended for anyone looking for a clean”*
**Locking Mechanism**4%
*“the lock started working smoothly within 30 seconds”*
**Soft Feel**4%
*“Makes it smoother”*
**Wheel Quality**3%
*“it does help the wheels turn more smoothly”*
**Size-Overall**1%
*“love the needle as sized applicator”*
### **What buyers complain about **
**Ease Of Cleaning**23%
*“Can be messy if you apply too much”*
**Value For Money**14%
*“Overpriced”*
**Product Condition**14%
*“Came visibly used with half gone already”*
**Leak-Proof**7%
*“Bought 2 bottle both arrived leaking graphite all over the package”*
**Adhesion/Stickiness**4%
*“then it starts sticking again”*
### **Top return reasons **
**Value For Money**22%
**Functionality-Overall**15%
**Leak-Proof**11%
**Advertised Vs Actual Product**10%
**Size-Overall**10%
**Defective Material/Parts**9%
**Product Condition**6%
**Jamming/Clogging**3%
**Quality-Overall**2%
**Color**1%
## **Common questions**
- **Is pinewood derby graphite profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 5 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -83.3%. Flapen's verdict: Skip it (28/100).
- **How competitive is the pinewood derby graphite niche?**
- 5 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pinewood derby graphite?**
- Top complaints mined from reviews: Ease Of Cleaning, Value For Money, Product Condition. The return rate is 1.2%.
- **When does demand for pinewood derby graphite peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 21.8× the quietest.
- **What does it cost to enter the pinewood derby graphite niche?**
- Listings span $7.30–$12.98; the average listing price is $9.46 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.
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