---
title: "Pin Cushion — $332K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/pin-cushion"
last_updated: "2026-08-09T17:22:42.523Z"
locale: en
meta:
description: "Niche score 52/100 · $332K/yr market · 685K searches/yr. Prices mostly outside the sweet spot ($2.64–$16.23) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $332K/yr market · 685K searches/yr. Prices mostly outside the sweet spot ($2.64–$16.23) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pin Cushion — $332K/yr Amazon US Niche (2026) - Flapen"
---
# **pin cushion**
**Worth a look**
Shows low returns (1.1%), but prices mostly outside the sweet spot ($2.64–$16.23) keeps it on the watch list.
Market size 52Growth 18Conversion 65Competition 71Returns 93Price range 9Avg price 23Brand share 68Review moat 77Quality gap 30
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****467.68**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$332K**
$332K/yr · 685K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.44**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-13.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$2.64–$16.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, pin cushion is a $332K/yr Amazon United States market (685K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pin cushion market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$253K–$338K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 91%
**Open market**
**28%**
- Dritz31% - Sizobi10% - Wanshui9% - Zlulary8% - Monipair8% - Eruinfang7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.
20K15KHoliday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/pin-cushion/trend)
## **Top pin cushion search terms**
- **pin cushion**288K/yr-9.7%4.3% conv. - **pin cushions for sewing**145K/yr-24.8%4.7% conv. - **sewing pin cushion**38K/yr-10.1%3.6% conv. - **pin cushions for sewing cute**33K/yr-15.3%2.5% conv. - **pincushion**24K/yr-1.9%3.0% conv. - **cute pin cushion**21K/yr-7.0%1.6% conv. - **pin cushions**20K/yr-15.4%2.2% conv. - **pincushions for sewing**14K/yr-8.9%4.3% conv. - **tomato pin cushion**12K/yr+8.6%6.7% conv. - **pincushions**16K/yr-10.1%2.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/pin-cushion/search-terms)
## **Top pin cushion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$17K10%$33K15%$50K20%$66K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dritz Large Tomato Pin Cushion with Strawberry Emery - 4 Inch Sewing Pincushion Holds Pins & Needles Includes Sharpening Emery**Dritz**$5.77**4.6★695 rev](https://www.amazon.com/dp/B00AQ6O7F2) [2**Cactus-Shaped Pin Cushion in a Pot with Included Sewing Notions | Magnetic Pin Holder | Cute Dcor for Sewing Desks | Perfect Gift for Quilters Sewers Applique & Patchwork Crafters**Monipair**$12.77**4.8★219 rev](https://www.amazon.com/dp/B0DSHRQZJ4) [3**Dritz 2-3/4 Tomato Pin Cushion with Strawberry Emery Assorted Colors: Pink Purple & Blue 1 Count**Dritz**$2.64**4.6★304 rev](https://www.amazon.com/dp/B0018NA0K8) [4**Sizobi Cute Hedgehog Pin Cushion Soft Plush Pin Cushions for Sewing Needle Holder Sewing Pin Holder Sewing Supplies Accessories Gift for Quilting Embroidery DIY Crafts(Sewing Pins Not Included)**Sizobi**$7.47**4.7★1,645 rev](https://www.amazon.com/dp/B0GFSVK2LX) [5**Pin Cushion Wooden Pincushion Cute Pin Cushions Japanese Style Pincushions Pin Holder Pin Holders for DIY Craft Hair Clip Daily Hand Sewing**Eruinfang**$5.88**4.6★153 rev](https://www.amazon.com/dp/B0CDC4PW9N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sizobi Cute Hedgehog Pin Cushion Soft Plush Pin Cushions for Sewing Needle Holder Sewing Pin Holder Sewing Supplies Accessories Gift for Quilting Embroidery DIY Crafts(Sewing Pins Not Included)**Sizobi**$7.47**1,645 rev4mo ago](https://www.amazon.com/dp/B0GFSVK2LX) [**Sizobi Magnetic Pin Holder with 100 Pcs Ball Head Straight Pins Magnetic Pin Cushions for Sewing Sewing Supplies Needle Magnetic Quilting Pins Holder Organizer Bobby Pins Holder White**Sizobi**$7.25**1,645 rev7mo ago](https://www.amazon.com/dp/B0G2PQRJL3) [**Pumpkin Shaped Pin Cushion with Metal Storage Case Sewing Pincushion Storage Set with 100 Pearlescent Ball-tip Sewing Needles Cute Round Needle Holder for Tailoring Quilting Jewelry DIY**NyxGarden**$9.43**12 rev7mo ago](https://www.amazon.com/dp/B0G38BTN86) [**Cute Cat Pin Cushion KitAdorable Pincushion with 80 Craft Positioning Pins Wooden Base Pin Cushions for Sewing Quilting and Needlepoint DIY Projects**GadgetNova**$12.98**20 rev11mo ago](https://www.amazon.com/dp/B0FMF8HCFF) [**Cute Wooden Base Needle Pincushions Japanese Style Pin Cushions Round Pin Cushion Sewing Pincushions Needle Holder for Sewing Quilting Needlework DIY Crafts Light Pink**Mozeat Lens**$7.21**31 rev1y ago](https://www.amazon.com/dp/B0F8TZX6BK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sizobi Magnetic Pin Holder with 100 Pcs Ball Head Straight Pins Magnetic Pin Cushions for Sewing Sewing Supplies Needle Magnetic Quilting Pins Holder Organizer Bobby Pins Holder White**Sizobi**$7.25**4.7★**▲ 281%**](https://www.amazon.com/dp/B0G2PQRJL3) [**Sizobi Cute Hedgehog Pin Cushion Soft Plush Pin Cushions for Sewing Needle Holder Sewing Pin Holder Sewing Supplies Accessories Gift for Quilting Embroidery DIY Crafts(Sewing Pins Not Included)**Sizobi**$7.47**4.7★**▲ 281%**](https://www.amazon.com/dp/B0GFSVK2LX) [**Pumpkin Shaped Pin Cushion with Metal Storage Case Sewing Pincushion Storage Set with 100 Pearlescent Ball-tip Sewing Needles Cute Round Needle Holder for Tailoring Quilting Jewelry DIY**NyxGarden**$9.43**4.5★**▲ 177%**](https://www.amazon.com/dp/B0G38BTN86) [**Dritz 2-3/4 Tomato Pin Cushion with Strawberry Emery Assorted Colors: Pink Purple & Blue 1 Count**Dritz**$2.64**4.6★**▲ 157%**](https://www.amazon.com/dp/B0018NA0K8) [**1Pcs Round Pin Cushion Wooden Base Cute Needle Pincushions Japanese Style Pin Cushions Needle Holders for Sewing Quilting Accessory or DIY Crafts.Black Fish Scales**Wanshui**$5.96**4.6★**▲ 35%**](https://www.amazon.com/dp/B0CZ968XLZ)
**~~View all trending →~~**
## **What buyers say about pin cushion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Stitch/Finish/Polish**10%
*“Good assortment of sewing goodies”*
**Quality-Overall**10%
*“Great quality and super functional”*
**Advertised Vs Actual Product**10%
*“Exactly what I wanted”*
**Size-Overall**9%
*“Just the right size for my needs”*
**Cushion**8%
*“Cute pin cushion”*
**Magnetic Strength/Adsorption**6%
*“Very good magnet”*
**Value For Money**6%
*“Great price”*
**Ease Of Use**4%
*“which makes grabbing them easy during active use”*
**Design-Overall**3%
*“Beautiful and functional”*
**Storage Capacity**3%
*“Cute and functional storage solution”*
### **What buyers complain about **
**Size-Overall**32%
*“A little too large”*
**Quality-Overall**10%
*“Cheap quality”*
**Cushion**7%
*“small pin cushion”*
**Thickness**4%
*“really not dense enough for my liking”*
**Color**2%
*“Wish I could have chosen which color I got”*
**Advertised Vs Actual Product**2%
*“Cant blame the manufacturer for that as it was my own fault for not reviewing the description”*
**Value For Money**2%
*“Not worth the purchase price”*
**Material Quality**2%
*“Only used it for a short time - the outer fabric is cheap”*
**Design-Overall**1%
*“Very poor design as pins stab your wrist”*
**Magnetic Strength/Adsorption**1%
*“Weak magnet”*
### **Top return reasons **
**Size-Overall**41%
**Cushion**13%
**Advertised Vs Actual Product**7%
**Color**5%
**Quality-Overall**4%
**Material Quality**4%
**Value For Money**3%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Locking Mechanism**2%
## **Common questions**
- **Is pin cushion profitable to sell on Amazon United States?**
- The niche generates $332K/yr across 28 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the pin cushion niche?**
- 18 brands and 34 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in pin cushion?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Cushion. The return rate is 1.1%.
- **When does demand for pin cushion peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the pin cushion niche?**
- Listings span $2.64–$16.23; the average listing price is $8.44 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.
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