---
title: "Pin Backs — $370K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/pin-backs"
last_updated: "2026-08-09T18:13:48.458Z"
locale: en
meta:
description: "Niche score 50/100 · $370K/yr market · 449K searches/yr. Prices mostly outside the sweet spot ($3.18–$10.32) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $370K/yr market · 449K searches/yr. Prices mostly outside the sweet spot ($3.18–$10.32) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pin Backs — $370K/yr Amazon US Niche (2026) - Flapen"
---
# **pin backs**
**Worth a look**
Shows searches that convert (13.5% search→purchase), but prices mostly outside the sweet spot ($3.18–$10.32) keeps it on the watch list.
Market size 54Growth 35Conversion 96Competition 38Returns 96Price range 0Avg price 17Brand share 66Review moat 40Quality gap 19
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$370K**
$370K/yr · 449K searches
**Review moat**
**Okay****2,452.76**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+7.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$6.13**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.18–$10.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, pin backs is a $370K/yr Amazon United States market (449K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pin backs market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$307K–$368K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**29%**
- TTSAM19% - DECYOOL15% - JIANYI12% - uadbau11% - Ceryvop9% - Weico6%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +7.9% search growth over the last 90 days.
10K6K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/pin-backs/trend)
## **Top pin backs search terms**
- **pin backs**233K/yr+9.6%11.7% conv. - **pin backings**37K/yr-1.6%10.6% conv. - **pin back**28K/yr-0.6%8.6% conv. - **enamel pin backs**26K/yr+11.9%11.6% conv. - **lapel pin backs**26K/yr+0.6%10.0% conv. - **pin backing**20K/yr+1.6%9.0% conv. - **pin backs for enamel pins**12K/yr+26.6%9.3% conv. - **butterfly clutch pin backs**6K/yr+64.7%9.3% conv. - **backs for pins**9K/yr+2.9%11.5% conv. - **hat pin backs**8K/yr+14.8%8.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/pin-backs/search-terms)
## **Top pin backs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$19K10%$37K15%$56K20%$74K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lapel Pin Backings - Butterfly Clutch Pin Backs in PVC Rubber for Uniform Badge Replacement (Black Pack of 50)**TTSAM**$4.12**4.7★4,854 rev](https://www.amazon.com/dp/B07SPJTK2Z) [2**DECYOOL 30 Pieces Metal Pin Backs Locking Pin Keepers Locking Clasp**DECYOOL**$6.72**4.7★10,607 rev](https://www.amazon.com/dp/B07VH4JMMQ) [3**50PCS Rubber Pin Backs PVC Lapel Pin Backings Replacement for Enamel Pins Badges Hats Brooch Tie Tack Butterfly Clutch Cap Keepers Securely Hold Pins & Accessories - Black**uadbau**$7.08**4.7★144 rev](https://www.amazon.com/dp/B0FMRT9TR6) [4**JIANYI Lock Pin Backs for Lapel Pins 50 Pack**JIANYI**$4.04**4.8★296 rev](https://www.amazon.com/dp/B0CPPTMTS6) [5**Ceryvop 30 PCS Locking Pin Backs Keepers Clasp Metal Pin Locks Back**Ceryvop**$6.02**4.7★2,277 rev](https://www.amazon.com/dp/B0BGPTQN6S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50PCS Rubber Blank Pin Backs Clutch Rubber Pin Backs Butterfly Clutch Pins Tie Tacks Blank Pins for Uniform Badges Backing Holder Clasp Lapel Pin Enamel Pins.**YARUKIMA**$3.18**30 rev3mo ago](https://www.amazon.com/dp/B0GVMR8RTV) [**50PCS Rubber Pin Backs PVC Lapel Pin Backings Replacement for Enamel Pins Badges Hats Brooch Tie Tack Butterfly Clutch Cap Keepers Securely Hold Pins & Accessories - Black**uadbau**$7.08**144 rev10mo ago](https://www.amazon.com/dp/B0FMRT9TR6) [**70 Pcs Locking Pin Backs Metal Pin Locks for Enamel Badge and Brooches**Okxiri**$7.52**190 rev11mo ago](https://www.amazon.com/dp/B0FKG7P21P) [**50pcs Rubber Pin Backs PVC Butterfly Clutch Enamel Lapel Pin Backings Cap Keepers Replacement for Uniform Badges Comfort Fit Tie Tack Pins Backing Holder Clasp Black**monochef**$5.91**263 rev1y ago](https://www.amazon.com/dp/B0F9YTYBH4) [**100Pcs Brooch Pin Backs for Jewelry Making Badges & DIY**EllaYIDOI**$5.95**151 rev1y ago](https://www.amazon.com/dp/B0F9XCM8SB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**50PCS Rubber Blank Pin Backs Clutch Rubber Pin Backs Butterfly Clutch Pins Tie Tacks Blank Pins for Uniform Badges Backing Holder Clasp Lapel Pin Enamel Pins.**YARUKIMA**$3.18**5.0★**▲ 257%**](https://www.amazon.com/dp/B0GVMR8RTV) [**50PCS Rubber Pin Backs PVC Lapel Pin Backings Replacement for Enamel Pins Badges Hats Brooch Tie Tack Butterfly Clutch Cap Keepers Securely Hold Pins & Accessories - Black**uadbau**$7.08**4.7★**▲ 144%**](https://www.amazon.com/dp/B0FMRT9TR6) [**DECYOOL 10 Pieces Metal Pin Backs Locking Pin Keepers Locking Clasp**DECYOOL**$5.02**4.7★**▲ 74%**](https://www.amazon.com/dp/B09D7TVMJN) [**BEADNOVA 50 Pairs Pin Backings Tie Tacks Blank Pins with Rubber Backings Pinbacks for Crafts (Silver Black 50 Sets)**BEADNOVA**$7.02**4.7★**▲ 50%**](https://www.amazon.com/dp/B08998L5L1) [**BEADNOVA Rubber Pin Back Butterfly Clutch Backings Pin Cap Replacement for Badges Lapel Pinback (50pcs)**BEADNOVA**$5.08**4.7★**▲ 47%**](https://www.amazon.com/dp/B07GJBD38H)
**~~View all trending →~~**
## **What buyers say about pin backs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**14%
*“As advertised”*
**Quality-Overall**14%
*“Great variety”*
**Locking Mechanism**13%
*“So far the lock ability has been very secure”*
**Value For Money**12%
*“Excellent value”*
**Size-Overall**9%
*“Fits perfect”*
**Ease Of Use**8%
*“Easy to use”*
**Grip**5%
*“Strong grip”*
**Efficiency**4%
*“Yes helped very much”*
**Durability**4%
*“They are durable”*
**Security**3%
*“Secure”*
### **What buyers complain about **
**Durability**19%
*“Breakes really easily”*
**Quality-Overall**16%
*“Poor quality”*
**Locking Mechanism**15%
*“the lock part fell off”*
**Ease Of Use**14%
*“not easily”*
**Strength**6%
*“Breakes really easily”*
**Size-Overall**6%
*“The track side of this pin is very tiny”*
**Functionality-Overall**3%
*“Did not work for me”*
**Value For Money**2%
*“I couldnt find a reasonable price so I bought a whole set”*
**Grip**1%
*“they slipped off”*
**Design-Overall**1%
*“they literally don't do what they're designed to do”*
### **Top return reasons **
**Size-Overall**36%
**Advertised Vs Actual Product**14%
**Functionality-Overall**9%
**Locking Mechanism**8%
**Defective Material/Parts**6%
**Mechanism Issues**4%
**Magnetic Strength/Adsorption**4%
**Value For Money**3%
**Quality-Overall**3%
**Ease Of Use**2%
## **Common questions**
- **Is pin backs profitable to sell on Amazon United States?**
- The niche generates $370K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the pin backs niche?**
- 16 brands and 19 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in pin backs?**
- Top complaints mined from reviews: Durability, Quality-Overall, Locking Mechanism. The return rate is 0.8%.
- **When does demand for pin backs peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the pin backs niche?**
- Listings span $3.18–$10.32; the average listing price is $6.13 (sweet spot $15–$100). The average incumbent carries 2,453 reviews — the moat a new listing must climb.
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