---
title: "Peacock Feather — $358K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/peacock-feather"
last_updated: "2026-08-09T14:08:14.847Z"
locale: en
meta:
description: "Niche score 50/100 · $358K/yr market · 462K searches/yr · $17.13 avg price. Soft demand (-4.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $358K/yr market · 462K searches/yr · $17.13 avg price. Soft demand (-4.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Peacock Feather — $358K/yr Amazon US Niche (2026) - Flapen"
---
# **peacock feather**
**Worth a look**
Shows a sweet-spot price point ($17.13 avg), but soft demand (-4.0% this quarter) keeps it on the watch list.
Market size 54Growth 23Conversion 54Competition 66Returns 34Price range 69Avg price 80Brand share 39Review moat 58Quality gap 52
**Avg price**
**Great****$17.13**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.84–$37.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,187.16**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$358K**
$358K/yr · 462K searches
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, peacock feather is a $358K/yr Amazon United States market (462K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peacock feather market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$428K–$514K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#92**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 88%
**Open market**
**13%**
- Ballinger26% - THARAHT22% - Piokio16% - Lamar Feather9% - LWINGFLYER9% - Larryhot5% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
23K18KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/peacock-feather/trend)
## **Top peacock feather search terms**
- **peacock feather**224K/yr-0.5%4.7% conv. - **peacock feathers**116K/yr+4.6%4.8% conv. - **peacock feathers bulk**54K/yr-17.6%4.3% conv. - **plumas de pavo real**17K/yr-21.8%2.1% conv. - **peacock feathers long**7K/yr-6.6%4.7% conv. - **peackock feathes**5K/yr-15.6%4.5% conv. - **real peacock feathers**4K/yr+1.6%5.0% conv. - **long peacock feathers**6K/yr-9.9%4.8% conv. - **small peacock feathers**5K/yr+34.6%3.3% conv. - **peacock feathers for vase**4K/yr-11.5%2.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/peacock-feather/search-terms)
## **Top peacock feather products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$14K8%$29K12%$43K16%$57K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Piokio 50 Pcs Bulk Peacock Feathers 10-12 inch**Piokio**$15.57**4.5★3,996 rev](https://www.amazon.com/dp/B07F6QWHQJ) [2**THARAHT 12pcs Peacock Feather Natural in Bulk 10-12 inch 25-30cm Small EyeFor Craft Vase Wedding Home Party Christmas Day Decoration Peacock Feathers**THARAHT**$6.70**4.4★2,280 rev](https://www.amazon.com/dp/B0BJZRJL6C) [3**Ballinger 6 PCS Real Natural Big Peacock Eye Feathers 10-12 inch for DIY Craft Wedding and Holiday Decorations**Ballinger**$6.31**4.4★2,455 rev](https://www.amazon.com/dp/B0F83NS3GM) [4**24 PCS Real Natural Peacock Eye Feathers 10-12 inch for DIY Craft Wedding and Holiday Decorations**Ballinger**$9.78**4.4★2,455 rev](https://www.amazon.com/dp/B08D6NHHLK) [5**12 PCS Real Natural Peacock Eye Feathers 10-12 inch for DIY Craft Wedding and Holiday Decorations**Ballinger**$7.79**4.4★2,455 rev](https://www.amazon.com/dp/B08D6NVDL4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lamar 30 Pcs 32-34 Inch Peacock Feathers with Wire Extenders Long Feathers for Vases Wedding Dcor Crafts & DIY Arrangements**Lamar Feather**$19.06**3 rev4mo ago](https://www.amazon.com/dp/B0GVDSWTK8) [**Lamar Peacock Feathers 15 Pcs 10-12 Inch Feathers with Big Eyes Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts**Lamar Feather**$7.82**38 rev4mo ago](https://www.amazon.com/dp/B0GRTVYMZ2) [**Lamar Peacock Feathers 15 Pcs 16-18 Inch Feathers Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts**Lamar Feather**$9.66**38 rev5mo ago](https://www.amazon.com/dp/B0GK7MVS3C) [**Natural Peacock Feathers 16-18Inch for Home Decor Flower Arrangement Centerpieces Vases Decorations Costumes Hats Crafts Christmas Tree Ornament (10pcs - Upgrade)**LWINGFLYER**$9.28**172 rev1y ago](https://www.amazon.com/dp/B0F7RLNL6F) [**20pcs Natural Peacock Feathers Big Eyes Trimmed Peacock Feather for Crafting Dreamcatchers Weddings Floral Cosplay Mask Decor Carnival Holiday Decoration**LWINGFLYER**$14.25**32 rev1y ago](https://www.amazon.com/dp/B0DHCNGD34)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lamar 30 Pcs 32-34 Inch Peacock Feathers with Wire Extenders Long Feathers for Vases Wedding Dcor Crafts & DIY Arrangements**Lamar Feather**$19.06**5.0★**▲ 456%**](https://www.amazon.com/dp/B0GVDSWTK8) [**Lamar Peacock Feathers 15 Pcs 10-12 Inch Feathers with Big Eyes Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts**Lamar Feather**$7.82**4.3★**▲ 434%**](https://www.amazon.com/dp/B0GRTVYMZ2) [**Lamar Peacock Feathers 15 Pcs 16-18 Inch Feathers Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts**Lamar Feather**$9.66**4.3★**▲ 369%**](https://www.amazon.com/dp/B0GK7MVS3C) [**Shekyeon 10-12inch Natural Peacock Feathers Bleached Plume Wedding Table Centerpiece Pack of 10(Natural)**Shekyeon**$4.84**4.2★**▲ 202%**](https://www.amazon.com/dp/B0151HCZWC) [**THARAHT 24pcs Peacock Feathers Natural Long in Bulk 30-32 inch(75-80 cm) for Floral Arrangements DIY Craft Wedding Home Party Holiday Decoration Peacock Feathers**THARAHT**$24.85**4.4★**▲ 159%**](https://www.amazon.com/dp/B09Z26M61D)
**~~View all trending →~~**
## **What buyers say about peacock feather**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Excellent quality”*
**Color**20%
*“Colors are so pretty”*
**Advertised Vs Actual Product**12%
*“Much better than expected”*
**Value For Money**9%
*“Value of money”*
**Design-Overall**5%
*“Beautiful Decor”*
**Size-Overall**4%
*“Theyre big and so beautiful”*
**Embellishment/Embroidery Quality**4%
*“Theyre a great addition for my decor”*
**Fun/Entertainment Experience**3%
*“she till loves to play with these feathers”*
**Ease Of Use**1%
*“easy to work with”*
**Durability**1%
*“These feathers are pretty durable and thick”*
### **What buyers complain about **
**Size-Overall**29%
*“I read the size wrong”*
**Value For Money**10%
*“Not enough for the price”*
**Quality-Overall**9%
*“Not well made”*
**Advertised Vs Actual Product**9%
*“Falsely advertised”*
**Durability**6%
*“They break fairly easily”*
**Strength**6%
*“They break fairly easily”*
**Color**6%
*“No vibrant colors”*
**Smell**3%
*“Chemical smell”*
**Thin**1%
*“However they were very sparse and thin”*
**Pet Friendly**1%
*“Not the best for cats”*
### **Top return reasons **
**Size-Overall**53%
**Advertised Vs Actual Product**17%
**Color**6%
**Quality-Overall**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Strength**2%
**Functionality-Overall**2%
**Thin**2%
**Smell**1%
## **Common questions**
- **Is peacock feather profitable to sell on Amazon United States?**
- The niche generates $358K/yr across 31 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the peacock feather niche?**
- 13 brands and 35 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in peacock feather?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 4.3%.
- **When does demand for peacock feather peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the peacock feather niche?**
- Listings span $4.84–$37.32; the average listing price is $17.13 (sweet spot $15–$100). The average incumbent carries 1,187 reviews — the moat a new listing must climb.
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