---
title: "Trend — pastels - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/pastels/trend"
last_updated: "2026-08-09T20:44:44.794Z"
locale: en
meta:
  description: "Niche score 49/100 · $265K/yr market · 298K searches/yr · $18.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $265K/yr market · 298K searches/yr · $18.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — pastels - Flapen"
---

# **pastels**

**Skip it**

Soft demand (-18.1% this quarter) — this niche doesn't clear our bar today.

Market size 49Growth 16Conversion 57Competition 46Returns 96Price range 79Avg price 84Brand share 52Review moat 24Quality gap 22

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$18.52**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.77–$58.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$265K**

$265K/yr · 298K searches

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,426.7**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-18.1%**

90-day search growth — must beat 0% to launch

## Trend