---
title: "Trend — pastel paint - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/pastel-paint/trend"
last_updated: "2026-08-09T21:54:41.827Z"
locale: en
meta:
  description: "Niche score 40/100 · $139K/yr market · 135K searches/yr · $17.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $139K/yr market · 135K searches/yr · $17.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — pastel paint - Flapen"
---

# **pastel paint**

**Skip it**

Soft demand (-8.8% this quarter) — this niche doesn't clear our bar today.

Market size 31Growth 21Conversion 66Competition 24Returns 88Price range 69Avg price 81Brand share 28Review moat 21Quality gap 23

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$17.37**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$0.57–$46.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$139K**

$139K/yr · 135K searches

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****11,999.53**

avg incumbent reviews — the moat a new listing must climb

## Trend