---
title: "Pastel Colored Pencils — $46K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/pastel-colored-pencils"
last_updated: "2026-08-09T15:55:58.691Z"
locale: en
meta:
description: "Niche score 44/100 · $46K/yr market · 97K searches/yr · $15.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $46K/yr market · 97K searches/yr · $15.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pastel Colored Pencils — $46K/yr Amazon US Niche (2026) - Flapen"
---
# **pastel colored pencils**
**Skip it**
A small market ($46K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 20Conversion 37Competition 46Returns 96Price range 67Avg price 77Brand share 54Review moat 30Quality gap 48
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.83**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.79–$37.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,542.24**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$46K**
$46K/yr · 97K searches
According to Flapen's Amazon United States niche tracking, pastel colored pencils is a $46K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pastel colored pencils market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$63K–$79K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#455**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 99%
**Open market**
**21%**
- ECOTREE26% - KALOUR21% - Crayola11% - MASTERART8% - Faber-Castell8% - Shuttle Art6%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -9.0% search growth over the last 90 days.
4K3KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/pastel-colored-pencils/trend)
## **Top pastel colored pencils search terms**
- **pastel colored pencils**72K/yr-9.3%2.3% conv. - **pastel color pencils**6K/yr+5.8%1.8% conv. - **colored pencils pastel**8K/yr+7.6%3.3% conv. - **crayola pastel colored pencils**4K/yr-23.1%3.4% conv. - **ooly colored pencils**5K/yr-25.6%2.8% conv. - **ooly pencils**3K/yr-23.7%0.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/pastel-colored-pencils/search-terms)
## **Top pastel colored pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$9K30%$14K40%$18K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ECOTREE Macaron Colored Pencils Soften Wood Pastel Coloring for Adult and Kids Art Supplies for School Coloring Drawing Shading Back to School Supplies 12 Count**ECOTREE**$8.88**4.7★1,197 rev](https://www.amazon.com/dp/B093SMFWDS) [2**KALOUR Macaron Pastel Colored Pencils Set of 50 Colors Artists Soft Core Ideal for Drawing Sketching Shading Coloring Pencils for Adults Kids Beginners**KALOUR**$17.99**4.7★711 rev](https://www.amazon.com/dp/B0B76B8JVL) [3**Crayola Pastel Colored Pencils Nontoxic Coloring Pencils for Kids & Adults 12ct**Crayola**$3.79**4.6★52 rev](https://www.amazon.com/dp/B0CZ4NLV8G) [4**Shuttle Art 60 Pastel Colored Pencils Colored Pencils for Adult Coloring Soft Core Pencil in Gift Tin Box Drawing Pencil for Kids Adults Beginners Artists Drawing Coloring Sketching**Shuttle Art**$20.27**4.5★935 rev](https://www.amazon.com/dp/B0C85PKXYV) [5**KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners**KALOUR PDAS**$23.41**4.7★103 rev](https://www.amazon.com/dp/B0FRZXDW28)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners**KALOUR PDAS**$23.41**103 rev8mo ago](https://www.amazon.com/dp/B0FRZXDW28) [**KALOUR 60 Art Drawing Pencils Set Including Oil-Based Metallic Watercolor Neon Macaron Pastel Colored Pencils.Ideal for Sketching Coloring & DIY Crafts Gift for Adults Kids Artists Beginner**KALOUR**$13.93**528 rev1y ago](https://www.amazon.com/dp/B0F985PQ97) [**Crayola Pastel Colored Pencils Nontoxic Coloring Pencils for Kids & Adults 12ct**Crayola**$3.79**52 rev2y ago](https://www.amazon.com/dp/B0CZ4NLV8G) [**Crayola Pastel Colored Pencils Assorted Pastel Colors Pack of 12 Pencils**Crayola**$10.52**1 rev2y ago](https://www.amazon.com/dp/B0CTN2YTML) [**Ooly UnMistakeAbles Erasable Colored Pencils Set of 12 Stress and Mess Free Drawing & Coloring Pencils for Kids and Adults Colorful School Supplies for Arts and Crafts**Ooly**$10.40**101 rev2y ago](https://www.amazon.com/dp/B0CQ6VCR91)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crayola Pastel Colored Pencils Assorted Pastel Colors Pack of 12 Pencils**Crayola**$10.52**1.0★**▲ 177%**](https://www.amazon.com/dp/B0CTN2YTML) [**Crayola Pastel Colored Pencils Nontoxic Coloring Pencils for Kids & Adults 12ct**Crayola**$3.79**4.6★**▲ 144%**](https://www.amazon.com/dp/B0CZ4NLV8G) [**Faber-Castell Black Edition Colored Pencils | Back to School Art Supplies| Neon & Pastel**Faber-Castell**$6.36**4.5★**▲ 129%**](https://www.amazon.com/dp/B09TSXP2XV) [**KALOUR PDAS 72+2 Count Macaron Pastel Colored Pencils for Adult Coloring Books Artists Soft Core Ideal for Drawing Blending Shading Coloring Pencils Set Gift for Adults Beginners**KALOUR PDAS**$23.41**4.7★**▲ 48%**](https://www.amazon.com/dp/B0FRZXDW28) [**Castle Art Supplies Harmonious Colored Pencil Set | 72 Muted Wax-Based Soft Core Coloring Pencils for Adult Artists Relaxation | Presented in Tin Case**Castle Art Supplies**$37.60**4.6★**▲ 15%**](https://www.amazon.com/dp/B0CNDG4ZK9)
**~~View all trending →~~**
## **What buyers say about pastel colored pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**42%
*“variety of colors”*
**Quality-Overall**12%
*“These pencils are of good quality for the price”*
**Value For Money**8%
*“Good Value”*
**Pen/Pencil Quality**8%
*“Great pencils”*
**Soft Feel**4%
*“So soft”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Drawing Experience**2%
*“My grandkids love these for home work,drawing,”*
**Sharpness**2%
*“Its perfect they are sharped”*
**Durability**1%
*“No breakage yet”*
**Ease Of Use**1%
*“easy to build upon”*
### **What buyers complain about **
**Color**22%
*“not good for coloring”*
**Quality-Overall**8%
*“Disappointed in the quality”*
**Sharpness**6%
*“Does not sharpen good”*
**Durability**6%
*“they break easy”*
**Strength**3%
*“I was surprised by how fragile these pencils are”*
**Value For Money**3%
*“little cheaper”*
**Display Colors**3%
*“Missing 1 Color”*
**Product Condition**2%
*“seem to have been used”*
**Smell**2%
*“Chemical smell”*
**Defective Material/Parts**2%
*“both were defective split wood”*
### **Top return reasons **
**Color**28%
**Value For Money**11%
**Advertised Vs Actual Product**10%
**Quality-Overall**9%
**Display Colors**8%
**Product Condition**4%
**Size-Overall**4%
**Defective Material/Parts**4%
**Strength**3%
**Functionality-Overall**2%
## **Common questions**
- **Is pastel colored pencils profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the pastel colored pencils niche?**
- 13 brands and 70 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in pastel colored pencils?**
- Top complaints mined from reviews: Color, Quality-Overall, Sharpness. The return rate is 0.8%.
- **When does demand for pastel colored pencils peak?**
- Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the pastel colored pencils niche?**
- Listings span $3.79–$37.60; the average listing price is $15.83 (sweet spot $15–$100). The average incumbent carries 3,542 reviews — the moat a new listing must climb.
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