---
title: "Pastel Cardstock — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/pastel-cardstock"
last_updated: "2026-08-09T19:30:31.071Z"
locale: en
meta:
description: "Niche score 49/100 · $78K/yr market · 102K searches/yr · $14.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $78K/yr market · 102K searches/yr · $14.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pastel Cardstock — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **pastel cardstock**
**Skip it**
Soft demand (-13.1% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 18Conversion 61Competition 61Returns 95Price range 67Avg price 69Brand share 66Review moat 64Quality gap 23
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.24**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.15–$32.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****932.39**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$78K**
$78K/yr · 102K searches
**Growth**
**Bad****-13.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pastel cardstock is a $78K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Mar–Aug. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pastel cardstock market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$114K–$142K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#318**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 93%
**Open market**
**29%**
- Astrobrights27% - PrintWorks14% - JULBEAR10% - Astrodesigns9% - Goefun5% - Swanaryo5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Aug · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/pastel-cardstock/trend)
## **Top pastel cardstock search terms**
- **pastel cardstock**65K/yr-13.4%6.3% conv. - **pastel cardstock paper**9K/yr-4.0%5.3% conv. - **cardstock pastel**6K/yr+0.5%5.2% conv. - **pastel card stock**7K/yr-25.5%7.2% conv. - **pastel cardstock 8.5 x 11**9K/yr-31.1%6.4% conv. - **cardstock pastel colors**3K/yr+2.0%6.0% conv. - **pastel colored cardstock**3K/yr+0.4%5.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/pastel-cardstock/search-terms)
## **Top pastel cardstock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Astrobrights Mega Collection Colored Cardstock Punchy Pastel 5-Color Assortment 320 Sheets 65 lb./176 gsm 8.5 x 11 - MORE SHEETS! (91780)**Astrobrights**$21.51**4.9★785 rev](https://www.amazon.com/dp/B09Y681BML) [2**Astrobrights Colored Cardstock 8-1/2 x 11 65 Lb Punchy Pastel Assortment Pack of 100 Sheets**Astrobrights**$9.26**4.8★471 rev](https://www.amazon.com/dp/B09Y68LTDM) [3**JULBEAR 30 Sheets Spring Easter Day Colored Cardstock 5 Colors 180gsm 8.5x11 Inch Assorted Cardstock for DIY Cards Scrapbook Print Paper DIY Crafts Holiday Decorations Making Office Home Supplies**JULBEAR**$8.82**4.6★284 rev](https://www.amazon.com/dp/B0DPKF2CSF) [4**PrintWorks Pastel Cardstock 8.5 x 11 - 50 Sheets - 5 Assorted Pastel Colors - Ideal for School & Craft Projects - 67 lb/147 gsm - Made in the USA - SFI Certified (00684)**PrintWorks**$7.30**4.8★818 rev](https://www.amazon.com/dp/B0050MRB9G) [5**Astrodesigns Cardstock Pastel 18-Color Starter Pack 8.5 x 11 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91263)**Astrodesigns**$12.15**3.0★1 rev](https://www.amazon.com/dp/B0GMRWPS53)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Astrodesigns Cardstock Pastel 18-Color Starter Pack 8.5 x 11 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91263)**Astrodesigns**$12.15**1 rev5mo ago](https://www.amazon.com/dp/B0GMRWPS53) [**Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)**Astrodesigns**$13.29**12 rev5mo ago](https://www.amazon.com/dp/B0GMRB8ZFW) [**40 Sheets Pastel Colored Cardstock 8.5x11 5 Assorted Light Colors 180gsm/65lb Card Stock Construction Paper for DIY Crafts Card Making Scrapbooking Party Decorations Kids School Projects**CozyNestMo**$7.04**25 rev7mo ago](https://www.amazon.com/dp/B0G4Q2RLZT) [**gisgfim 60 Sheets Pastel Cardstock 8.5 X 11 Solid Dyed Core Construction Paper Cardstock 5 Assorted Colors Card Stock Printer Scrapbook Paper 65lb/180gsm for Embossing Printing Invitations DIY Craft**gisgfim**$17.79**20 rev7mo ago](https://www.amazon.com/dp/B0G2QCQXG2) [**Swanaryo 300 Sheets Colored Cardstock 8.5 x 11 5 Assorted Pastel Colors Construction Printer Paper for Scrapbook DIY Crafts Cards Making(65LB/180 GSM)**Swanaryo**$28.96**6 rev8mo ago](https://www.amazon.com/dp/B0FZ9PJLTM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Astrodesigns Cardstock Pastel 18-Color Starter Pack 8.5 x 11 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91263)**Astrodesigns**$12.15**3.0★**▲ 234%**](https://www.amazon.com/dp/B0GMRWPS53) [**Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)**Astrodesigns**$13.29**4.8★**▲ 225%**](https://www.amazon.com/dp/B0GMRB8ZFW) [**Swanaryo 300 Sheets Colored Cardstock 8.5 x 11 5 Assorted Pastel Colors Construction Printer Paper for Scrapbook DIY Crafts Cards Making(65LB/180 GSM)**Swanaryo**$28.96**5.0★**▲ 213%**](https://www.amazon.com/dp/B0FZ9PJLTM) [**gisgfim 60 Sheets Pastel Cardstock 8.5 X 11 Solid Dyed Core Construction Paper Cardstock 5 Assorted Colors Card Stock Printer Scrapbook Paper 65lb/180gsm for Embossing Printing Invitations DIY Craft**gisgfim**$17.79**4.8★**▲ 157%**](https://www.amazon.com/dp/B0G2QCQXG2) [**40 Sheets Pastel Colored Cardstock 8.5x11 5 Assorted Light Colors 180gsm/65lb Card Stock Construction Paper for DIY Crafts Card Making Scrapbooking Party Decorations Kids School Projects**CozyNestMo**$7.04**5.0★**▲ 82%**](https://www.amazon.com/dp/B0G4Q2RLZT)
**~~View all trending →~~**
## **What buyers say about pastel cardstock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“Colors were beautiful”*
**Paper Quality**15%
*“Good Paper”*
**Quality-Overall**11%
*“Great quality cardstock”*
**Value For Money**6%
*“Great Value”*
**Paper Brightness**5%
*“Bright colors, sturdy paper”*
**Thickness**5%
*“It's the perfect thickness for paper crafting”*
**Strength**3%
*“Not flimsy”*
**Print Quality**2%
*“the printing outcome is clear”*
**Durability**2%
*“durable perfecting for projects”*
**Advertised Vs Actual Product**2%
*“Exactly what I wanted”*
### **What buyers complain about **
**Paper Quality**18%
*“The paper is very thin, rips easily”*
**Color**10%
*“colors are way darker than they seem”*
**Thickness**8%
*“This paper is hardly thick”*
**Advertised Vs Actual Product**7%
*“False advertisement”*
**Value For Money**6%
*“While this cardstock is a little more expensive than others”*
**Quality-Overall**4%
*“Everything is made so much cheaper these days”*
**Paper Compatibility**3%
*“Beware this paper is not compatible with printer ink”*
**Size-Overall**2%
*“not standard size”*
**Display Colors**2%
*“not colored all the way through”*
**Print Quality**2%
*“so when you print it will be just slightly off”*
### **Top return reasons **
**Color**24%
**Size-Overall**21%
**Paper Quality**16%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Display Colors**5%
**Paper Brightness**4%
**Paper Compatibility**3%
**Thickness**2%
**Thin**2%
## **Common questions**
- **Is pastel cardstock profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 28 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the pastel cardstock niche?**
- 20 brands and 62 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in pastel cardstock?**
- Top complaints mined from reviews: Paper Quality, Color, Thickness. The return rate is 1.0%.
- **When does demand for pastel cardstock peak?**
- Demand peaks in Mar–Aug; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the pastel cardstock niche?**
- Listings span $6.15–$32.57; the average listing price is $14.24 (sweet spot $15–$100). The average incumbent carries 932 reviews — the moat a new listing must climb.
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