---
title: "Search terms — papyrus - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/papyrus/search-terms"
last_updated: "2026-08-09T15:53:56.097Z"
locale: en
meta:
  description: "Niche score 44/100 · $39K/yr market · 147K searches/yr · $14.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $39K/yr market · 147K searches/yr · $14.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — papyrus - Flapen"
---

# **papyrus**

**Skip it**

A small market ($39K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 22Conversion 23Competition 81Returns 88Price range 73Avg price 69Brand share 43Review moat 68Quality gap 16

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Price range**

**Good****$4.99–$42.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.25**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****763.05**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-6.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$39K**

$39K/yr · 147K searches

## Search terms