---
title: "Papyrus — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/papyrus"
last_updated: "2026-08-09T18:13:24.325Z"
locale: en
meta:
description: "Niche score 44/100 · $39K/yr market · 147K searches/yr · $14.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $39K/yr market · 147K searches/yr · $14.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Papyrus — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **papyrus**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 22Conversion 23Competition 81Returns 88Price range 73Avg price 69Brand share 43Review moat 68Quality gap 16
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Good****$4.99–$42.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.25**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****763.05**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-6.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$39K**
$39K/yr · 147K searches
According to Flapen's Amazon United States niche tracking, papyrus is a $39K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **papyrus market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$86K–$114K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#1,833**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 72%
**Open market**
**15%**
- Papyrus41% - CraftsOfEgypt18% - Nefertari7% - Global Ion7% - HandMade0446% - Generic6% - Open — no brand owns it (13 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -6.2% search growth over the last 90 days.
13K8KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/papyrus/trend)
## **Top papyrus search terms**
- **papyrus**79K/yr-4.5%1.3% conv. - **papyrus paper**24K/yr-4.7%4.6% conv. - **papyrus boxed cards**10K/yr-18.1%2.0% conv. - **papyrus sheets**3K/yr+35.0%1.1% conv. - **papyrus paper sheets**3K/yr-3.9%5.8% conv. - **papyrus christmas card**14K/yr-59.6%0.0% conv. - **christmas card papyrus**10K/yr-66.0%0.0% conv. - **papyrus cards christmas**4K/yr-91.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/papyrus/search-terms)
## **Top papyrus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7824%$2K6%$2K8%$3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Papyrus Watercolor Hummingbird All Occasion Cards with Envelopes & Signature Seals Blank Inside for Personalized Message (12-Count)**Papyrus**$17.65**4.8★1,400 rev](https://www.amazon.com/dp/B07DG1ND29) [2**CraftsOfEgypt Set 10 Egyptian Papyrus Paper 4x6 inch (10x15 cm) - Ancient Alphabets Papyrus Sheets-Papyri for Art Project Scrapbooking and School History - Ideal Teaching Aid Scroll Paper**CraftsOfEgypt**$10.02**4.5★279 rev](https://www.amazon.com/dp/B008HQJJFG) [3**15 Egyptian Blank Papyrus Paper 12 X 8 (30 x 20 cm) Ancient Pharaoh Alphabets Papyrus Sheets Papyri for Art Project Scrapbooking and School History Ideal Teaching Aid Scroll Paper + Book Mark Gift**Nefertari**$19.48**4.7★30 rev](https://www.amazon.com/dp/B0DFV15PCK) [4**10 Egyptian Papyrus Paper 8x12 Inch (20x30 cm) - Ancient Alphabets Papyrus Sheets-Papyri for Art Project Scrapbooking and School History - Ideal Teaching Aid Scroll Paper**HandMade044**$10.13**4.7★42 rev](https://www.amazon.com/dp/B07YM1NZ1N) [5**30 Blank Egyptian Papyrus Sheets for Art Projects and Schools 8x12 Inch (20x30 Cm) + 2 Bookmark Gift**Global Ion**$26.37**4.5★91 rev](https://www.amazon.com/dp/B09R1Q5H9K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Papyrus 75th Anniversary Greeting Card Assortment for Birthday and All Occasion with Keepsake Box (6-count)**Papyrus**$22.11**63 rev12mo ago](https://www.amazon.com/dp/B0FHBLBN2X) [**Papyrus 6-Count All Occasion Blank Card Assortment Mixed Illustrated Designs**Papyrus**$25.03**166 rev1y ago](https://www.amazon.com/dp/B0DT4SHDZH) [**15 Egyptian Blank Papyrus Paper 12 X 8 (30 x 20 cm) Ancient Pharaoh Alphabets Papyrus Sheets Papyri for Art Project Scrapbooking and School History Ideal Teaching Aid Scroll Paper + Book Mark Gift**Nefertari**$19.48**30 rev1y ago](https://www.amazon.com/dp/B0DFV15PCK) [**Joyberg 70PCS Vintage Paper 8.5 x 11 in Parchment paper for Writing Letter writing Paper Decorative Printer Paper for Invitation Letter Resume Award Diploma Art Craft Certificate Antique**Joyberg**$5.09**912 rev2y ago](https://www.amazon.com/dp/B0D59KFWGY) [**80 Sheets Vintage Paper 8.5 x 11 Letter Size Printer Paper Antique Stationery for Writing Double-sided Aged Parchment Paper for Printing Decorative Old Look for Invites Resume**Hoiny**$6.62**1,279 rev2y ago](https://www.amazon.com/dp/B0D12DMFNQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Egyptian Papyrus Blank Paper Set of 50 Sheets for Art Projects Scrapbooking Album Refill Scrolls and Teaching Ancient Hieroglyphic History 8x12in (20x30cm)**CraftsOfEgypt**$42.76**4.7★**▲ 307%**](https://www.amazon.com/dp/B00J7WX08G) [**15 Egyptian Blank Papyrus Paper 12 X 8 (30 x 20 cm) Ancient Pharaoh Alphabets Papyrus Sheets Papyri for Art Project Scrapbooking and School History Ideal Teaching Aid Scroll Paper + Book Mark Gift**Nefertari**$19.48**4.7★**▲ 127%**](https://www.amazon.com/dp/B0DFV15PCK) [**Papyrus Blank Cards with Envelopes - Designed by Bella Pilar Into the Blue (20-Count)**Papyrus**$15.84**4.8★**▲ 120%**](https://www.amazon.com/dp/B08LJ4YBNR) [**10 Egyptian Papyrus Paper 8x12 Inch (20x30 cm) - Ancient Alphabets Papyrus Sheets-Papyri for Art Project Scrapbooking and School History - Ideal Teaching Aid Scroll Paper**HandMade044**$10.13**4.7★**▲ 95%**](https://www.amazon.com/dp/B07YM1NZ1N) [**Papyrus Watercolor Hummingbird All Occasion Cards with Envelopes & Signature Seals Blank Inside for Personalized Message (12-Count)**Papyrus**$17.65**4.8★**▲ 66%**](https://www.amazon.com/dp/B07DG1ND29)
**~~View all trending →~~**
## **What buyers say about papyrus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Very nice quality cards”*
**Paper Quality**21%
*“Awesome paper”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Color**5%
*“The colors are vivid”*
**Design-Overall**5%
*“Great design”*
**Value For Money**4%
*“Worth it”*
**Print Quality**3%
*“I am successful in printing with it”*
**Thickness**2%
*“The thick card stock, beautiful artwork & the little extra add-ons are just ADORABLE”*
**Size-Overall**2%
*“great size”*
**Paper Brightness**2%
*“Paper is a beautiful color and great quality and I'm very pleased with the purchase”*
### **What buyers complain about **
**Size-Overall**18%
*“Not the right size”*
**Paper Quality**16%
*“Thought paper/card would be better quality”*
**Quality-Overall**8%
*“Quality control was lacking”*
**Thickness**7%
*“its pretty thin”*
**Advertised Vs Actual Product**5%
*“Just not the same”*
**Color**5%
*“Not convinced its for watercolors”*
**Value For Money**3%
*“These cards look more expensive than what I expected”*
**Strength**3%
*“the envelope is flimsy”*
**Print Quality**2%
*“is just a cheap printed on image”*
**Paper Brightness**2%
*“The paper is too dark”*
### **Top return reasons **
**Size-Overall**32%
**Paper Quality**13%
**Color**9%
**Advertised Vs Actual Product**9%
**Paper Brightness**7%
**Value For Money**5%
**Quality-Overall**4%
**Thin**2%
**Print Quality**2%
**Display Colors**2%
## **Common questions**
- **Is papyrus profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 60 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the papyrus niche?**
- 19 brands and 44 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in papyrus?**
- Top complaints mined from reviews: Size-Overall, Paper Quality, Quality-Overall. The return rate is 1.4%.
- **When does demand for papyrus peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the papyrus niche?**
- Listings span $4.99–$42.76; the average listing price is $14.25 (sweet spot $15–$100). The average incumbent carries 763 reviews — the moat a new listing must climb.
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