---
title: "Paper Roll — $231K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/paper-roll"
last_updated: "2026-08-09T15:52:56.754Z"
locale: en
meta:
description: "Niche score 47/100 · $231K/yr market · 195K searches/yr · $16.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $231K/yr market · 195K searches/yr · $16.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paper Roll — $231K/yr Amazon US Niche (2026) - Flapen"
---
# **paper roll**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 29Conversion 76Competition 41Returns 97Price range 70Avg price 79Brand share 16Review moat 23Quality gap 21
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.61**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.01–$35.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$231K**
$231K/yr · 195K searches
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,874.26**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paper roll is a $231K/yr Amazon United States market (195K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Sep–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paper roll market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$208K–$249K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 97%
**Open market**
**3%**
- PH PERKHOMY46% - Vanhench25% - SMART&CASUAL13% - Donyang6% - Bryco Goods4% - Phinus3% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/paper-roll/trend)
## **Top paper roll search terms**
- **paper roll**128K/yr+0.1%5.1% conv. - **rolls of paper**22K/yr+14.5%2.5% conv. - **construction paper roll**20K/yr+3.2%4.5% conv. - **rolled paper**6K/yr+19.8%4.7% conv. - **roll paper craft**6K/yr+0.7%6.0% conv. - **roll of packing paper**4K/yr+8.8%4.9% conv. - **roll of construction paper**5K/yr+23.4%5.4% conv. - **butcher wrapping paper**4K/yr+5.5%7.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/paper-roll/search-terms)
## **Top paper roll products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$19K12%$28K16%$37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)**PH PERKHOMY**$8.49**4.7★5,280 rev](https://www.amazon.com/dp/B0DH3KNDM5) [2**Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB**Vanhench**$9.20**4.7★5,921 rev](https://www.amazon.com/dp/B0CDL6KKD9) [3**PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)**PH PERKHOMY**$29.54**4.7★1,424 rev](https://www.amazon.com/dp/B0CQZ1TYX9) [4**PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB**PH PERKHOMY**$7.32**4.7★5,280 rev](https://www.amazon.com/dp/B0C1RC5Y7F) [5**Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB**Vanhench**$7.63**4.7★5,921 rev](https://www.amazon.com/dp/B0BQTYYVZH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)**SMART&CASUAL**$25.76**39 rev4mo ago](https://www.amazon.com/dp/B0GDF3PP56) [**PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper**PH PERKHOMY**$6.01**173 rev9mo ago](https://www.amazon.com/dp/B0FT8X22L8) [**Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM**Moretoes**$21.07**153 rev10mo ago](https://www.amazon.com/dp/B0FQNNMPZ3) [**Scott Paper Towels Choose-A-Sheet 6 Double Rolls = 12 Regular Rolls (108 Sheets Per Roll)**Scott**$6.89**43,723 rev1y ago](https://www.amazon.com/dp/B0DF8RSVJK) [**PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)**PH PERKHOMY**$8.49**5,280 rev1y ago](https://www.amazon.com/dp/B0DH3KNDM5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)**SMART&CASUAL**$25.76**4.4★**▲ 300%**](https://www.amazon.com/dp/B0GDF3PP56) [**Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM**Moretoes**$21.07**4.3★**▲ 155%**](https://www.amazon.com/dp/B0FQNNMPZ3) [**SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)**SMART&CASUAL**$27.07**4.7★**▲ 141%**](https://www.amazon.com/dp/B0DG9BNSHB) [**PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)**PH PERKHOMY**$8.49**4.7★**▲ 81%**](https://www.amazon.com/dp/B0DH3KNDM5) [**PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper**PH PERKHOMY**$6.01**4.8★**▲ 77%**](https://www.amazon.com/dp/B0FT8X22L8)
**~~View all trending →~~**
## **What buyers say about paper roll**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“fair price”*
**Quality-Overall**19%
*“High-Quality Kraft Paper”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Thickness**5%
*“Nice thickness”*
**Ease Of Use**5%
*“Very handy”*
**Absorbency**4%
*“Very absorbent”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Size-Overall**4%
*“Perfect Fit”*
**Durability**4%
*“Soft and durable”*
**Color**2%
*“The color looks very rich”*
### **What buyers complain about **
**Thickness**29%
*“Thick paper”*
**Quality-Overall**13%
*“super cheap quality”*
**Size-Overall**8%
*“Way Too large”*
**Absorbency**6%
*“No absorbency”*
**Value For Money**6%
*“Waste of money”*
**Thin**4%
*“To thin”*
**Strength**3%
*“Very weak”*
**Durability**3%
*“can rip easily”*
**Hard Feel**2%
*“Not Soft”*
**Advertised Vs Actual Product**2%
*“misleading description”*
### **Top return reasons **
**Size-Overall**55%
**Value For Money**12%
**Advertised Vs Actual Product**7%
**Color**6%
**Thin**5%
**Thickness**2%
**Quality-Overall**2%
**Functionality-Overall**2%
**Material Quality**1%
**Paper Quality**1%
## **Common questions**
- **Is paper roll profitable to sell on Amazon United States?**
- The niche generates $231K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the paper roll niche?**
- 9 brands and 30 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in paper roll?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 0.5%.
- **When does demand for paper roll peak?**
- Demand peaks in Aug–Sep–Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the paper roll niche?**
- Listings span $6.01–$35.56; the average listing price is $16.61 (sweet spot $15–$100). The average incumbent carries 6,874 reviews — the moat a new listing must climb.
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