---
title: "Search terms — paper cats - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/paper-cats/search-terms"
last_updated: "2026-08-10T07:30:53.888Z"
locale: en
meta:
  description: "Niche score 46/100 · $180K/yr market · 305K searches/yr · $8.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $180K/yr market · 305K searches/yr · $8.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — paper cats - Flapen"
---

# **paper cats**

**Skip it**

Soft demand (-42.9% this quarter) — this niche doesn't clear our bar today.

Market size 36Growth 4Conversion 75Competition 17Returns 94Price range 18Avg price 23Brand share 37Review moat 98Quality gap 96

**Review moat**

**Incredible****36**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$180K**

$180K/yr · 305K searches

**Avg price**

**Bad****$8.40**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$3.17–$17.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-42.9%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")

## Search terms