---
title: "Palette Knife — $323K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/palette-knife"
last_updated: "2026-08-09T18:15:28.825Z"
locale: en
meta:
description: "Niche score 48/100 · $323K/yr market · 366K searches/yr · $9.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $323K/yr market · 366K searches/yr · $9.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Palette Knife — $323K/yr Amazon US Niche (2026) - Flapen"
---
# **palette knife**
**Skip it**
Soft demand (-10.6% this quarter) — this niche doesn't clear our bar today.
Market size 52Growth 20Conversion 85Competition 35Returns 96Price range 42Avg price 27Brand share 60Review moat 34Quality gap 23
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$323K**
$323K/yr · 366K searches
**Price range**
**Okay****$4.39–$22.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,053.23**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.20**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, palette knife is a $323K/yr Amazon United States market (366K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **palette knife market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$276K–$368K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 98%
**Open market**
**25%**
- conda27% - Herain16% - Egypamid12% - Honoson7% - Cualork7% - LIGHTWISH6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.
9K7KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/palette-knife/trend)
## **Top palette knife search terms**
- **palette knife**126K/yr-6.3%9.4% conv. - **pallet knife**47K/yr-8.2%8.5% conv. - **palette knives**41K/yr-16.1%6.3% conv. - **palette knife set**20K/yr+5.0%6.2% conv. - **paint spatula**21K/yr-7.2%5.8% conv. - **paint knife**14K/yr-7.0%7.4% conv. - **painting knife**14K/yr-26.4%6.2% conv. - **pallete knife**10K/yr-14.4%8.0% conv. - **pallet knife for acrylic paint**11K/yr-31.9%9.9% conv. - **palette knives for painting**11K/yr-53.0%6.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/palette-knife/search-terms)
## **Top palette knife products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$32K20%$65K30%$97K40%$129K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CONDA Palette Knife Painting Stainless Steel Spatula Palette Knife Oil Paint Metal Knives Wood Handle (Red 5 Piece)**conda**$7.16**4.7★15,032 rev](https://www.amazon.com/dp/B01G176P6I) [2**5 Piece Palette knifes Painting Knife Set Supplies for Oil Acrylic Paint Cake Decorating Stainless Steel Pallet Knife Paint Knife Art Spatula for Various Types of Painting ColorMixing Smearing**Herain**$4.96**4.6★1,195 rev](https://www.amazon.com/dp/B0BV5S193T) [3**5pcs Palette Knife Stainless Steel Spatula Palette Knife set Pallet Knife Painting Knives Oil Painting Accessories for Oil Canvas Acrylic Painting By EGYPAMID**Egypamid**$4.39**4.6★553 rev](https://www.amazon.com/dp/B0CY2WTL59) [4**10PCS Palette Knife Stainless Steel Painting Knife Set Flexible Spatula Pallet Knife Metal Artist Knives Oil Painting Accessories Color Mixing Scraper for Oil Canvas Acrylic Painting By CUALORK**Cualork**$6.84**4.7★1,421 rev](https://www.amazon.com/dp/B0BG4R99X6) [5**5 Pieces Painting Knives Stainless Steel Spatula Palette Knife Oil Painting Accessories Color Mixing Set for Oil Canvas Acrylic Painting-Lightwish**LIGHTWISH**$6.37**4.7★9,703 rev](https://www.amazon.com/dp/B072P1R5B7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Phinus Pallet Knife 8P Stainless Steel Palette Knife Set Flexible Palette Knives with Wood Handle Paint Spatula for Oil Acrylic Painting Cake Decorating and Canvas**Phinus**$7.16**28 rev5mo ago](https://www.amazon.com/dp/B0GJRKZLB1) [**Painting Palette Knife - 5pcs Professional Stainless Palette Paint Knives With 6 Plastic Scrapers Ar Paint Tool for Oil Canvas Acrylic Painting & Cake Decorating**CllyCnny**$9.97**16 rev7mo ago](https://www.amazon.com/dp/B0G5N53NLS) [**JYN-ANREN 5-Piece Stainless Steel Palette Knife Set for Oil Acrylic Watercolor Painting & Cake Decorating - Art & Mixing Tools for Texture Creation**jyn-anren**$6.99**13 rev8mo ago](https://www.amazon.com/dp/B0FWK5NY3L) [**MEEDEN Artist Spatula Palette Knife: 8.86 Flexible Stainless Steel Art Pallet Scraper Knife with Wood Handle for Canvas DIY Crafts #4**MEEDEN**$7.65**236 rev1y ago](https://www.amazon.com/dp/B0DWK41F93) [**MEEDEN Artist Paint Palette Knife: 9.88 Flexible Stainless Steel Art Pallet Scraper Knife with Wooden Handle for Oil Painting Accessories for Acrylic Gouache Canvas #23**MEEDEN**$7.66**236 rev1y ago](https://www.amazon.com/dp/B0DWK4XYS3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Phinus Pallet Knife 8P Stainless Steel Palette Knife Set Flexible Palette Knives with Wood Handle Paint Spatula for Oil Acrylic Painting Cake Decorating and Canvas**Phinus**$7.16**4.7★**▲ 297%**](https://www.amazon.com/dp/B0GJRKZLB1) [**JYN-ANREN 5-Piece Stainless Steel Palette Knife Set for Oil Acrylic Watercolor Painting & Cake Decorating - Art & Mixing Tools for Texture Creation**jyn-anren**$6.99**4.5★**▲ 218%**](https://www.amazon.com/dp/B0FWK5NY3L) [**Painting Palette Knife - 5pcs Professional Stainless Palette Paint Knives With 6 Plastic Scrapers Ar Paint Tool for Oil Canvas Acrylic Painting & Cake Decorating**CllyCnny**$9.97**4.8★**▲ 185%**](https://www.amazon.com/dp/B0G5N53NLS) [**KINGART Diamond TROWEL PALETTE KNIFE and Painting Tool for Scraping Mixing and Painting with Oil and Acrylic Paints**KINGART**$4.85**4.5★**▲ 63%**](https://www.amazon.com/dp/B0C34TTSGL) [**MEEDEN Artist Spatula Palette Knife: 8.86 Flexible Stainless Steel Art Pallet Scraper Knife with Wood Handle for Canvas DIY Crafts #4**MEEDEN**$7.65**4.5★**▲ 55%**](https://www.amazon.com/dp/B0DWK41F93)
**~~View all trending →~~**
## **What buyers say about palette knife**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Good quality”*
**Value For Money**13%
*“Excellent price”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Strength**5%
*“Very sturdy”*
**Paint Quality**4%
*“These are so good that they come with a special paint pallet”*
**Size-Overall**4%
*“I like these fit in my hand, very comfortable”*
**Durability**4%
*“Overall, they seem durable, easy to clean, and a great versatile set to have”*
**Ease Of Cleaning**4%
*“cleans up nicely”*
**Ease Of Use**3%
*“Easy to Use”*
**Handle Quality**3%
*“The handles are comfortable”*
### **What buyers complain about **
**Quality-Overall**17%
*“Get a better quality set”*
**Durability**12%
*“They do not feel or look durable”*
**Strength**8%
*“The blades are a bit stiffer than the ones I was used to in the past”*
**Thickness**6%
*“not as thin as I would have liked”*
**Wood Quality**6%
*“The #1 knife was bent at the handle and free spinning, and the handle wood is damaged”*
**Size-Overall**5%
*“Seem way bigger than the picture first time user tho”*
**Hard Feel**5%
*“were slightly rough”*
**Advertised Vs Actual Product**3%
*“I didnt read the description because they are pretty basic”*
**Product Condition**3%
*“It just looked like a bunch of used pieces were packaged together and shipped out”*
**Charging**2%
*“again charged twice”*
### **Top return reasons **
**Size-Overall**36%
**Quality-Overall**13%
**Advertised Vs Actual Product**11%
**Value For Money**8%
**Paint Quality**5%
**Defective Material/Parts**4%
**Product Condition**3%
**Shape/Style**3%
**Functionality-Overall**3%
**Strength**3%
## **Common questions**
- **Is palette knife profitable to sell on Amazon United States?**
- The niche generates $323K/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the palette knife niche?**
- 15 brands and 26 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in palette knife?**
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.9%.
- **When does demand for palette knife peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the palette knife niche?**
- Listings span $4.39–$22.59; the average listing price is $9.20 (sweet spot $15–$100). The average incumbent carries 3,053 reviews — the moat a new listing must climb.
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