---
title: "Search terms — painting supplies - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/painting-supplies/search-terms"
last_updated: "2026-07-21T09:30:33.219Z"
locale: en
meta:
  description: "painting supplies shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "painting supplies shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — painting supplies - Flapen"
---

# **painting supplies**

**Worth a look**

Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 82Growth 21Conversion 37Competition 92Returns 88Price range 62Avg price 95Brand share 95Review moat 25Quality gap 30

**Brand share**

**Incredible****37%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$29.54**

avg listing price — sweet spot $15–$100

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.2M**

$1.2M/yr · 1.4M searches

**Price range**

**Good****$3.96–$141.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,206.83**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.1%**

90-day search growth — must beat 0% to launch