---
title: "Paint Tray — $882K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/paint-tray"
last_updated: "2026-08-09T19:27:14.284Z"
locale: en
meta:
description: "Niche score 56/100 · $882K/yr market · 777K searches/yr · $11.15 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $882K/yr market · 777K searches/yr · $11.15 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Paint Tray — $882K/yr Amazon US Niche (2026) - Flapen"
---
# **paint tray**
**Launch it**
A $882K/yr market growing +5.3% this quarter with returns at 1.2% — clears our launch bar.
Market size 76Growth 32Conversion 88Competition 59Returns 92Price range 30Avg price 43Brand share 33Review moat 41Quality gap 37
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$882K**
$882K/yr · 777K searches
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.15**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,375.03**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+5.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$3.89–$19.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, paint tray is a $882K/yr Amazon United States market (777K searches/yr). The top 5 brands hold 85% of demand. Verdict: Launch it — 56/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paint tray market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$892K–$1.1M**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 89%
**Open market**
**12%**
- Bates Choice62% - Hulameda8% - BLACK+DECKER6% - Mister Rui5% - Pro Grade4% - Mr. Pen3% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.
15K10KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/paint-tray/trend)
## **Top paint tray search terms**
- **paint tray**310K/yr+0.8%7.8% conv. - **paint tray liner**103K/yr+1.2%10.9% conv. - **paint trays**80K/yr+5.7%7.1% conv. - **paint roller tray**38K/yr+1.9%8.3% conv. - **paint pan**33K/yr+14.6%7.6% conv. - **paint tray liners**28K/yr+42.5%8.8% conv. - **paint tray liners disposable**25K/yr+18.9%9.7% conv. - **painting tray**20K/yr-0.7%5.2% conv. - **paint pan liners**16K/yr+10.0%7.7% conv. - **paint liners**16K/yr+24.6%5.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/paint-tray/search-terms)
## **Top paint tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$44K10%$88K15%$132K20%$176K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bates- Paint Tray Liner 9 Inch 10 pcs Disposable Paint Roller Tray Liners**Bates Choice**$13.93**4.5★3,026 rev](https://www.amazon.com/dp/B08LZP77LT) [2**Bates- Paint Tray Set 9 Inch 12 pcs Paint Roller Tray**Bates Choice**$18.30**4.7★439 rev](https://www.amazon.com/dp/B0CXV2SNL2) [3**Black+Decker Paint Tray Liner - 10 Pack: Convenient Disposable Liners for Easy Cleanup - Compatible with Standard Paint Trays - Ideal for DIY Projects and Professional Painting Jobs**BLACK+DECKER**$10.96**4.2★96 rev](https://www.amazon.com/dp/B0D1CS9WWQ) [4**Hulameda Paint Tray Palettes Plastic Paint Pallets for Kids or Students to Paints on School Project or Art Class-12pcs**Hulameda**$6.74**4.8★19,182 rev](https://www.amazon.com/dp/B074W56CQ4) [5**Bates- Paint Roller Kit 19 pcs Roller Set with Microfiber Sleeves & Frame**Bates Choice**$15.99**4.6★13,545 rev](https://www.amazon.com/dp/B01MRTEOHI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**20Pcs 9 Inch Paint Roller Tray Liners Disposable Paint Tray Liners Paint Pan Liners Plastic Paint Tray Liner Bag Covers Large Paint Roller Tray Liner Set for House Walls Ceilings Painting**QincLing**$9.65**129 rev1y ago](https://www.amazon.com/dp/B0F4K2VSCZ) [**Mister Rui Mini Paint Roller Kit-13 Piece 4-Inch Microfiber Paint Rollers with Ergonomic Handle Small Roller Paint Brush Paint Tray with 3 Liners Perfect for House Painting Trim and Touch-Ups**Mister Rui**$10.45**1,627 rev1y ago](https://www.amazon.com/dp/B0DW8PRG48) [**Bates- Paint Tray Liner 9 Inch 10 pcs Purple Paint Pans Trays Paint Roller Tray Roller Tray Liners**Bates Choice**$11.86**1,671 rev1y ago](https://www.amazon.com/dp/B0DK5GVRBW) [**Bates- Paint Tray Liner 9 Inch 10 pcs Green Paint Pans Trays Plastic Paint Tray Roller Tray Liners**Bates Choice**$11.60**1,671 rev1y ago](https://www.amazon.com/dp/B0DK5FTVGT) [**Bates- 4 Inch Paint Tray 2 Pack Black Plastic 4 Inch Paint Roller Tray Deep Capacity Textured Ridge**Bates Choice**$6.43**71 rev2y ago](https://www.amazon.com/dp/B0D339BMYG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bates- Paint Tray Liner 9 Inch 10 pcs Green Paint Pans Trays Plastic Paint Tray Roller Tray Liners**Bates Choice**$11.60**4.6★**▲ 193%**](https://www.amazon.com/dp/B0DK5FTVGT) [**Bates- Paint Tray Liner 9 Inch 10 pcs Purple Paint Pans Trays Paint Roller Tray Roller Tray Liners**Bates Choice**$11.86**4.6★**▲ 177%**](https://www.amazon.com/dp/B0DK5GVRBW) [**Black+Decker Paint Tray Liner - 10 Pack: Convenient Disposable Liners for Easy Cleanup - Compatible with Standard Paint Trays - Ideal for DIY Projects and Professional Painting Jobs**BLACK+DECKER**$10.96**4.2★**▲ 60%**](https://www.amazon.com/dp/B0D1CS9WWQ) [**Mister Rui Mini Paint Roller Kit-13 Piece 4-Inch Microfiber Paint Rollers with Ergonomic Handle Small Roller Paint Brush Paint Tray with 3 Liners Perfect for House Painting Trim and Touch-Ups**Mister Rui**$10.45**4.6★**▲ 49%**](https://www.amazon.com/dp/B0DW8PRG48) [**Bates- 4 Inch Paint Tray Set 22 pcs 1x 4 Inch Paint Roller Tray**Bates Choice**$12.73**4.8★**▲ 36%**](https://www.amazon.com/dp/B0D31DSN62)
**~~View all trending →~~**
## **What buyers say about paint tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Seems well made”*
**Value For Money**17%
*“Good deal”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Paint Quality**9%
*“Great for completing a basic paint job”*
**Ease Of Cleaning**9%
*“Easy to clean up”*
**Size-Overall**7%
*“Fits perfect”*
**Ease Of Use**6%
*“Ease of use”*
**Strength**4%
*“These palettes were very sturdy”*
**Durability**3%
*“Seems durable”*
**Efficiency**2%
*“Gets the job done”*
### **What buyers complain about **
**Paint Quality**23%
*“They have a yellow fiber spirl area that apparently does not absorb the paint”*
**Size-Overall**19%
*“too big”*
**Quality-Overall**14%
*“Garbage”*
**Durability**5%
*“Breaks down instantly”*
**Thickness**5%
*“Too thin for my liking”*
**Strength**3%
*“Cheap for a reason, very flimsy”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Ease Of Cleaning**3%
*“Impossible to clean when acrylic paint dries”*
**Material Quality**3%
*“thin plastic”*
**Color**2%
*“Tray without colors”*
### **Top return reasons **
**Size-Overall**37%
**Paint Quality**20%
**Value For Money**14%
**Quality-Overall**6%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Strength**1%
**Durability**1%
## **Common questions**
- **Is paint tray profitable to sell on Amazon United States?**
- The niche generates $882K/yr across 29 tracked products. 90-day search growth is +5.3%. Flapen's verdict: Launch it (56/100).
- **How competitive is the paint tray niche?**
- 13 brands and 22 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in paint tray?**
- Top complaints mined from reviews: Paint Quality, Size-Overall, Quality-Overall. The return rate is 1.2%.
- **When does demand for paint tray peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the paint tray niche?**
- Listings span $3.89–$19.85; the average listing price is $11.15 (sweet spot $15–$100). The average incumbent carries 2,375 reviews — the moat a new listing must climb.
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