---
title: "Search terms — paint palette - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/paint-palette/search-terms"
last_updated: "2026-08-09T20:47:02.679Z"
locale: en
meta:
  description: "Niche score 57/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — paint palette - Flapen"
---

# **paint palette**

**Worth a look**

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 84Growth 23Conversion 82Competition 72Returns 90Price range 38Avg price 32Brand share 51Review moat 43Quality gap 21

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.4M**

$1.4M/yr · 1.6M searches

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,168.69**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$3.39–$22.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.86**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-3.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Search terms