---
title: "Paint Palette — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/paint-palette"
last_updated: "2026-08-09T20:43:56.396Z"
locale: en
meta:
description: "Niche score 57/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Paint Palette — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **paint palette**
**Worth a look**
Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 84Growth 23Conversion 82Competition 72Returns 90Price range 38Avg price 32Brand share 51Review moat 43Quality gap 21
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.4M**
$1.4M/yr · 1.6M searches
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,168.69**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$3.39–$22.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.86**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-3.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, paint palette is a $1.4M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paint palette market data**
- **Units sold / yr**
- **125K–150K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**75%**
Top 20: 99%
**Top-5 click share**
**42%**
Top 20: 78%
**Open market**
**21%**
- Bates Choice25% - Hulameda16% - Tamaki14% - Mr. Pen11% - LNAUJS9% - HYL.LL&RQ4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.
30K20KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/paint-palette/trend)
## **Top paint palette search terms**
- **paint palette**415K/yr-11.3%6.7% conv. - **paint tray**310K/yr+0.8%8.0% conv. - **paint tray liner**103K/yr+1.2%10.3% conv. - **palettes**93K/yr-15.2%3.6% conv. - **paint trays**80K/yr+5.7%8.0% conv. - **paint pallets**77K/yr-6.9%8.3% conv. - **palette**78K/yr-1.0%2.8% conv. - **paint tray palette**49K/yr-7.3%10.0% conv. - **acrylic paint palette**50K/yr-2.6%4.5% conv. - **paint palette tray**29K/yr+52.0%7.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/paint-palette/search-terms)
## **Top paint palette products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$42K6%$83K9%$125K12%$166K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hulameda Paint Tray Palettes Plastic Paint Pallets for Kids or Students to Paints on School Project or Art Class-12pcs**Hulameda**$6.74**4.8★19,182 rev](https://www.amazon.com/dp/B074W56CQ4) [2**Tamaki 2 Pack 11.8 x 7.9 Inch Acrylic Paint Palette with Thumb Hole Clear Paint Pallet Easy Clean Non-Stick Artist Pallet for Oil Watercolor Craft DIY Art Painting Palette**Tamaki**$5.98**4.6★2,770 rev](https://www.amazon.com/dp/B0B9R91Z2P) [3**Bates- Paint Tray Liner 9 Inch 10 pcs Disposable Paint Roller Tray Liners**Bates Choice**$13.93**4.5★3,026 rev](https://www.amazon.com/dp/B08LZP77LT) [4**Mr. Pen- Round Paint Tray Palettes 4 Pack**Mr. Pen**$3.96**4.7★3,701 rev](https://www.amazon.com/dp/B08FRPKV45) [5**Bates- Paint Tray Set 9 Inch 12 pcs Paint Roller Tray**Bates Choice**$18.30**4.7★439 rev](https://www.amazon.com/dp/B0CXV2SNL2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mr. Pen- Plastic Paint Palette 30 Pack 6 Wells**Mr. Pen**$5.36**66 rev1y ago](https://www.amazon.com/dp/B0FD8RZ9MR) [**40PcsArt Paint Tray Palettes Paint Trays for Kids or Student to Craft DIY Painting or School Project White Plastic Paint Pallets**HYL.LL&RQ**$15.64**36 rev1y ago](https://www.amazon.com/dp/B0FBRJY7KT) [**Mister Rui Mini Paint Roller Kit-13 Piece 4-Inch Microfiber Paint Rollers with Ergonomic Handle Small Roller Paint Brush Paint Tray with 3 Liners Perfect for House Painting Trim and Touch-Ups**Mister Rui**$10.45**1,627 rev1y ago](https://www.amazon.com/dp/B0DW8PRG48) [**Bates- 9 Inch Paint Tray 3 Pack Paint Roller Tray with Deep Capacity**Bates Choice**$15.87**103 rev2y ago](https://www.amazon.com/dp/B0D325Q61B) [**Bates- 9 Inch Paint Tray 2 Pack Black Plastic Paint Roller Tray**Bates Choice**$14.09**160 rev2y ago](https://www.amazon.com/dp/B0D3256G4Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**40PcsArt Paint Tray Palettes Paint Trays for Kids or Student to Craft DIY Painting or School Project White Plastic Paint Pallets**HYL.LL&RQ**$15.64**5.0★**▲ 93%**](https://www.amazon.com/dp/B0FBRJY7KT) [**Black+Decker Paint Tray Liner - 10 Pack: Convenient Disposable Liners for Easy Cleanup - Compatible with Standard Paint Trays - Ideal for DIY Projects and Professional Painting Jobs**BLACK+DECKER**$10.96**4.2★**▲ 80%**](https://www.amazon.com/dp/B0D1CS9WWQ) [**Mister Rui Mini Paint Roller Kit-13 Piece 4-Inch Microfiber Paint Rollers with Ergonomic Handle Small Roller Paint Brush Paint Tray with 3 Liners Perfect for House Painting Trim and Touch-Ups**Mister Rui**$10.45**4.6★**▲ 73%**](https://www.amazon.com/dp/B0DW8PRG48) [**Bates 9 Inch Paint Tray with 10 Plastic Liners - Disposable Paint Roller Trays for Walls**Bates Choice**$18.20**4.7★**▲ 54%**](https://www.amazon.com/dp/B0CWLM4GNS) [**Mr. Pen- Plastic Paint Palette 30 Pack 6 Wells**Mr. Pen**$5.36**4.8★**▲ 47%**](https://www.amazon.com/dp/B0FD8RZ9MR)
**~~View all trending →~~**
## **What buyers say about paint palette**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“It was well made”*
**Value For Money**15%
*“Cheap price”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Paint Quality**10%
*“Good paint kit”*
**Ease Of Cleaning**8%
*“Easy to clean up”*
**Ease Of Use**7%
*“Ease of use”*
**Size-Overall**7%
*“Fits perfect”*
**Strength**3%
*“These palettes were very sturdy”*
**Durability**3%
*“Seems durable”*
**Color**2%
*“Nice choice of colors”*
### **What buyers complain about **
**Paint Quality**23%
*“Dries out the paint”*
**Size-Overall**18%
*“Too short”*
**Quality-Overall**9%
*“Poor quality”*
**Durability**5%
*“Breaks down instantly”*
**Thickness**4%
*“Too thin for my liking”*
**Ease Of Cleaning**3%
*“Ugh, that was a frustrating mess”*
**Strength**3%
*“flimsy”*
**Value For Money**3%
*“low value”*
**Advertised Vs Actual Product**2%
*“Not as described”*
**Color**2%
*“Tray without colors”*
### **Top return reasons **
**Size-Overall**42%
**Paint Quality**16%
**Value For Money**12%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Strength**1%
**Product Condition**1%
## **Common questions**
- **Is paint palette profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 45 tracked products. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the paint palette niche?**
- 22 brands and 35 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in paint palette?**
- Top complaints mined from reviews: Paint Quality, Size-Overall, Quality-Overall. The return rate is 1.3%.
- **When does demand for paint palette peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the paint palette niche?**
- Listings span $3.39–$22.17; the average listing price is $9.86 (sweet spot $15–$100). The average incumbent carries 2,169 reviews — the moat a new listing must climb.
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