---
title: "Paint By Scratch — $46K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/paint-by-scratch"
last_updated: "2026-08-09T15:52:20.816Z"
locale: en
meta:
description: "Niche score 43/100 · $46K/yr market · 103K searches/yr · $12.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $46K/yr market · 103K searches/yr · $12.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paint By Scratch — $46K/yr Amazon US Niche (2026) - Flapen"
---
# **paint by scratch**
**Skip it**
Soft demand (-35.3% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 7Conversion 44Competition 78Returns 97Price range 50Avg price 57Brand share 11Review moat 92Quality gap 32
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****150.16**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Avg price**
**Good****$12.79**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.07–$22.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$46K**
$46K/yr · 103K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-35.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, paint by scratch is a $46K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paint by scratch market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$38K–$51K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#2,796**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **39%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 82%
**Open market**
**3%**
- Brea Reese81% - Tip perk8% - AP ARTSPER2% - BulChign2% - Toulideifaria2% - UC Botanical Garden1% - Open — no brand owns it (5 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -35.3% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/paint-by-scratch/trend)
## **Top paint by scratch search terms**
- **brea reese scratch art**40K/yr-16.3%3.4% conv. - **scratch art books for adults**31K/yr-50.8%1.8% conv. - **brea reese**14K/yr-0.2%1.6% conv. - **scratch book for adults**8K/yr-26.5%1.3% conv. - **paint scratch**1K/yr+2.0%0.0% conv. - **paint by scratch**4K/yr-86.5%2.6% conv. - **paint by scratch adult**3K/yr-92.5%2.3% conv. - **scratch painting kit**268/yr-69.0%3.2% conv. - **colorful sketches**89/yr+0.0%0.0% conv. - **colorful sketches scratch off**18/yr+0.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/paint-by-scratch/search-terms)
## **Top paint by scratch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$6K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brea Reese: Scratch Art Paper Pad - Woodland Songs - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft**Brea Reese**$11.28**4.6★138 rev](https://www.amazon.com/dp/B0FYHMMHHQ) [2**Brea Reese: Scratch Art Paper Pad - Mystical - 12 Designs 8x8 Tear Out Pages Metallic Guided Art Kit Adult Craft Activity Mindful Relaxation**Brea Reese**$11.30**4.4★345 rev](https://www.amazon.com/dp/B0D9KFQY1J) [3**Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft**Brea Reese**$12.15**4.7★7 rev](https://www.amazon.com/dp/B0GTWGD123) [4**Brea Reese: Scratch Art Paper Pad - Owl & Moon - 6 Designs Metallic Guided Art Dual-Tip Stylus & Brush Easy-to-Frame 9x12 Pages Adult Craft Kit**Brea Reese**$10.65**4.6★138 rev](https://www.amazon.com/dp/B0DJMNXHFJ) [5**Brea Reese: Scratch Art Paper Pad - Nature - 12 Designs 8x8 Tear Out Pages Metallic Guided Art Kit Adult Craft Activity Mindful Relaxation**Brea Reese**$10.97**4.4★345 rev](https://www.amazon.com/dp/B0D9KCSS2X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft**Brea Reese**$12.15**7 rev3mo ago](https://www.amazon.com/dp/B0GTWGD123) [**Brea Reese: Scratch Art Paper Pad - Seasonal Landscapes - 6 Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft**Brea Reese**$12.86**2 rev3mo ago](https://www.amazon.com/dp/B0GTWN62YJ) [**Brea Reese: Scratch Art Paper Pad - Butterfly - 12 Sheets 6 Guided Nature Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft**Brea Reese**$12.95**7 rev3mo ago](https://www.amazon.com/dp/B0GTXDR3Q1) [**Brea Reese: Scratch Art Paper Pad - Surrealism - 6 Dreamlike Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft**Brea Reese**$13.50**2 rev3mo ago](https://www.amazon.com/dp/B0GTWN6RZK) [**Brea Reese: Scratch Art Paper Pad - Cozy Cats - 6 Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft**Brea Reese**$13.76**2 rev3mo ago](https://www.amazon.com/dp/B0GTW8NVHD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brea Reese: Scratch Art Paper Pad - Butterfly - 12 Sheets 6 Guided Nature Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft**Brea Reese**$12.95**4.7★**▲ 290%**](https://www.amazon.com/dp/B0GTXDR3Q1) [**Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft**Brea Reese**$12.15**4.7★**▲ 287%**](https://www.amazon.com/dp/B0GTWGD123) [**Brea Reese: Scratch Art Paper Pad - Seasonal Landscapes - 6 Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft**Brea Reese**$12.86**5.0★**▲ 286%**](https://www.amazon.com/dp/B0GTWN62YJ) [**Brea Reese: Scratch Art Paper Pad - Surrealism - 6 Dreamlike Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft**Brea Reese**$13.50**5.0★**▲ 286%**](https://www.amazon.com/dp/B0GTWN6RZK) [**Brea Reese: Scratch Art Paper Pad - Cozy Cats - 6 Designs Guided Art Metallic Accents Dual-Tip Stylus & Brush 9x12 Pages Adult Craft**Brea Reese**$13.76**5.0★**▲ 284%**](https://www.amazon.com/dp/B0GTW8NVHD)
**~~View all trending →~~**
## **What buyers say about paint by scratch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**35%
*“Fun and colorful”*
**Ease Of Use**12%
*“Its easy to use”*
**Quality-Overall**10%
*“Great scratch art”*
**Scratch Resistance**8%
*“Easy scratch art”*
**Design-Overall**7%
*“The designs and color are great”*
**Color**6%
*“Love the brilliant colors”*
**Comfort-Overall**5%
*“So relaxing”*
**Value For Money**3%
*“Not expensive either”*
**Gifting Purpose**2%
*“The perfect gift”*
**Image/Picture Clarity**2%
*“The careful attention to detail needed to complete the picture was excellent at allowing me to absorb completely into the activity”*
### **What buyers complain about **
**Scratch Resistance**18%
*“Im finding that the scratch tool has gotten dull”*
**Hard Feel**11%
*“some are hard”*
**Design-Overall**10%
*“disappointed about the underlying design”*
**Sharpness**7%
*“the plastic point is not sharp enough to scratch”*
**Mess Free**7%
*“Insanely messy”*
**Functionality-Overall**5%
*“It didnt work as advertised”*
**Quality-Overall**5%
*“Terrible Quality, Not Scratch Art”*
**Ease Of Use**4%
*“hard to do”*
**Paint Quality**3%
*“It doesnt have paint that scratches off easily”*
**Ease Of Cleaning**3%
*“So a little clean up needed after”*
### **Top return reasons **
**Scratch Resistance**26%
**Advertised Vs Actual Product**24%
**Defective Material/Parts**9%
**Value For Money**6%
**Design-Overall**6%
**Size-Overall**5%
**Product Condition**5%
**Quality-Overall**4%
**Paint Quality**3%
**Mess Free**3%
## **Common questions**
- **Is paint by scratch profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 38 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -35.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the paint by scratch niche?**
- 11 brands and 26 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in paint by scratch?**
- Top complaints mined from reviews: Scratch Resistance, Hard Feel, Design-Overall. The return rate is 0.6%.
- **When does demand for paint by scratch peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the paint by scratch niche?**
- Listings span $7.07–$22.97; the average listing price is $12.79 (sweet spot $15–$100). The average incumbent carries 150 reviews — the moat a new listing must climb.
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