---
title: "Search terms — paint by number for adults - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/paint-by-number-for-adults/search-terms"
last_updated: "2026-07-21T07:22:43.797Z"
locale: en
meta:
  description: "paint by number for adults shows a $2.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "paint by number for adults shows a $2.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — paint by number for adults - Flapen"
---

# **paint by number for adults**

**Worth a look**

Shows a $2.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 12Conversion 22Competition 80Returns 85Price range 70Avg price 73Brand share 95Review moat 67Quality gap 62

**Market size**

**Incredible****$2.9M**

$2.9M/yr · 11.3M searches

**Brand share**

**Great****40%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Avg price**

**Good****$14.78**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.22–$35.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****827.94**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-26.0%**

90-day search growth — must beat 0% to launch