---
title: "Paint Board — $82K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/paint-board"
last_updated: "2026-08-09T21:51:20.210Z"
locale: en
meta:
description: "Niche score 51/100 · $82K/yr market · 95K searches/yr · $22.59 avg price. Soft demand (-11.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $82K/yr market · 95K searches/yr · $22.59 avg price. Soft demand (-11.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Paint Board — $82K/yr Amazon US Niche (2026) - Flapen"
---
# **paint board**
**Worth a look**
Shows a sweet-spot price point ($22.59 avg), but soft demand (-11.3% this quarter) keeps it on the watch list.
Market size 21Growth 19Conversion 48Competition 83Returns 89Price range 80Avg price 94Brand share 47Review moat 46Quality gap 32
**Avg price**
**Great****$22.59**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Great****$4.96–$108.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,944.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$82K**
$82K/yr · 95K searches
**Growth**
**Bad****-11.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, paint board is a $82K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paint board market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$68K–$90K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**77%**
Top 20: 97%
**Top-5 click share**
**32%**
Top 20: 64%
**Open market**
**20%**
- Ampersand Art Supply46% - ESRICH10% - Simetufy9% - DaVinci Wood Panel7% - KEFF4% - PHOENIX3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/paint-board/trend)
## **Top paint board search terms**
- **gesso board**24K/yr+8.9%1.4% conv. - **paint board**23K/yr-2.8%2.1% conv. - **art boards for painting**12K/yr-44.0%2.5% conv. - **art boards**7K/yr-14.5%1.6% conv. - **paint boards for painting**7K/yr-24.4%3.6% conv. - **painting boards**6K/yr-10.2%2.4% conv. - **painting boards for artists**6K/yr-34.7%1.2% conv. - **gessobord**3K/yr+43.3%4.2% conv. - **ampersand gessobord**7K/yr-37.9%3.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/paint-board/search-terms)
## **Top paint board products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ESRICH Canvas Boards for Painting 5 Pack Canvases for Painting 8x10 Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.**ESRICH**$6.90**4.6★2,374 rev](https://www.amazon.com/dp/B0CMXFTNDC) [2**Ampersand Gessobord for Acrylic Oil and Mixed Media 1/8 Inch Depth 6X6 Inch Pack of 4 (GBS066)**Ampersand Art Supply**$11.99**4.6★783 rev](https://www.amazon.com/dp/B004DR1Y60) [3**Ampersand Gessobord for Acrylic Oil and Mixed Media 1/8 Inch Depth 9X12 Inch (GBS09)**Ampersand Art Supply**$11.06**4.6★783 rev](https://www.amazon.com/dp/B0027AAIPI) [4**Ampersand Gessobord for Acrylic Oil and Mixed Media 1/8 Inch Depth 11X14 Inch (GBS11)**Ampersand Art Supply**$13.53**4.6★783 rev](https://www.amazon.com/dp/B0027ACBXU) [5**Simetufy 12 Pack 8x10 Canvas Boards for Painting Blank Flat Canvas Panels Art Painting Supplies - Gesso Primed 100% Cotton for Acrylic Oil Watercolor Tempera Paint**Simetufy**$13.03**4.8★3,553 rev](https://www.amazon.com/dp/B0BJZYCQV3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CraftyCrocodile Set of 2 Painting Kits for Adults and Couples - Sip and Paint Kit for Date Night and Crafts - Acrylic Painting Kit with Canvas Boards and Easels - Couple Art Set for Starters**CraftyCrocodile**$23.49**294 rev1y ago](https://www.amazon.com/dp/B0DTB5Y32H) [**AETEXA Canvases for Painting 8x10 Inch Canvas Bulk Pack of 12 8 oz Primed Canvas Panel Blank Canvas for Painting Canvas Boards for Painting Acrylic and Oil Art Supplies for Adults and Teens.**AETEXA**$12.85**812 rev2y ago](https://www.amazon.com/dp/B0CTTVNK2Y) [**ESRICH Canvas Boards for Painting 5 Pack Canvases for Painting 8x10 Cotton Primed Acid Free Blank Canvas Panels for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.**ESRICH**$6.90**2,374 rev2y ago](https://www.amazon.com/dp/B0CMXFTNDC) [**Simetufy 12 Pack 8x10 Canvas Boards for Painting Blank Flat Canvas Panels Art Painting Supplies - Gesso Primed 100% Cotton for Acrylic Oil Watercolor Tempera Paint**Simetufy**$13.03**3,553 rev3y ago](https://www.amazon.com/dp/B0BJZYCQV3) [**Tamaki 2 Pack 11.8 x 7.9 Inch Acrylic Paint Palette with Thumb Hole Clear Paint Pallet Easy Clean Non-Stick Artist Pallet for Oil Watercolor Craft DIY Art Painting Palette**Tamaki**$5.98**2,770 rev3y ago](https://www.amazon.com/dp/B0B9R91Z2P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PHOENIX Gesso Boards for Painting - 8x10 Inch / 6 Pack - Coarse Surface 3/4 Inch Cradled Wood Panels for Oil & Acrylic Paints Crafts & Pouring Art**PHOENIX**$30.83**4.5★**▲ 246%**](https://www.amazon.com/dp/B08YDR6KQ9) [**CraftyCrocodile Set of 2 Painting Kits for Adults and Couples - Sip and Paint Kit for Date Night and Crafts - Acrylic Painting Kit with Canvas Boards and Easels - Couple Art Set for Starters**CraftyCrocodile**$23.49**4.7★**▲ 188%**](https://www.amazon.com/dp/B0DTB5Y32H) [**Da Vinci Pro Ultra Smooth Wood Canvas Gesso Board - 3/4 Deep 8x8 Pack of 6 Single White Acrylic Polymer Gesso Panels for Painting Fine Portraits and Ultra Fine Detail Illustrations and Artwork**DaVinci Wood Panel**$40.82**4.5★**▲ 121%**](https://www.amazon.com/dp/B09JY91118) [**Ampersand Gessobord for Acrylic Oil and Mixed Media 1/8 Inch Depth 9X12 Inch (GBS09)**Ampersand Art Supply**$11.06**4.6★**▲ 104%**](https://www.amazon.com/dp/B0027AAIPI) [**Da Vinci Pro Ultra Smooth Wood Canvas Gesso Board - 3/4 Deep 3x3 Pack of 12 White Acrylic Polymer Gesso Panels for Painting Fine Portraits and Ultra Fine Detail Illustrations and Artwork**DaVinci Wood Panel**$36.71**4.5★**▲ 96%**](https://www.amazon.com/dp/B09JYBH2VN)
**~~View all trending →~~**
## **What buyers say about paint board**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent product”*
**Value For Money**15%
*“Great value”*
**Advertised Vs Actual Product**9%
*“Exactly what I needed”*
**Paint Quality**9%
*“Good to paint on”*
**Size-Overall**8%
*“Great fit”*
**Fun/Entertainment Experience**5%
*“fun for kids”*
**Ease Of Use**3%
*“Ease of use”*
**Strength**3%
*“Sturdy and easy to clean”*
**Durability**3%
*“Great durability”*
**Gifting Purpose**3%
*“Gift”*
### **What buyers complain about **
**Quality-Overall**15%
*“cheap quality”*
**Size-Overall**13%
*“the size mix isnt the most useful for me”*
**Paint Quality**12%
*“I makes it difficult to paint smoothly”*
**Thickness**7%
*“Way too thin bro”*
**Advertised Vs Actual Product**5%
*“Not as described”*
**Ease Of Cleaning**4%
*“They came dirty”*
**Material Quality**4%
*“thin plastic”*
**Strength**3%
*“Canvases do not absorbed well and feel flimsy”*
**Durability**3%
*“two of them broke when i got it in the mail”*
**Value For Money**2%
*“Very expensive”*
### **Top return reasons **
**Size-Overall**41%
**Advertised Vs Actual Product**9%
**Value For Money**9%
**Thin**7%
**Material Quality**6%
**Paint Quality**5%
**Thickness**4%
**Defective Material/Parts**3%
**Frame Quality**2%
**Quality-Overall**2%
## **Common questions**
- **Is paint board profitable to sell on Amazon United States?**
- The niche generates $82K/yr across 75 tracked products. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the paint board niche?**
- 26 brands and 43 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in paint board?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Paint Quality. The return rate is 1.3%.
- **When does demand for paint board peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the paint board niche?**
- Listings span $4.96–$108.83; the average listing price is $22.59 (sweet spot $15–$100). The average incumbent carries 1,945 reviews — the moat a new listing must climb.
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