---
title: "Outline Markers — $292K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/outline-markers"
last_updated: "2026-08-09T15:54:03.420Z"
locale: en
meta:
description: "Niche score 46/100 · $292K/yr market · 517K searches/yr · $10.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $292K/yr market · 517K searches/yr · $10.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Outline Markers — $292K/yr Amazon US Niche (2026) - Flapen"
---
# **outline markers**
**Skip it**
Soft demand (-67.2% this quarter) — this niche doesn't clear our bar today.
Market size 51Growth 0Conversion 60Competition 45Returns 92Price range 41Avg price 40Brand share 48Review moat 39Quality gap 58
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$292K**
$292K/yr · 517K searches
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$4.61–$22.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.80**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,562.36**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-67.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, outline markers is a $292K/yr Amazon United States market (517K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **outline markers market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$324K–$432K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#277**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 92%
**Open market**
**17%**
- OUNIY21% - YITHINC21% - DUULEMANG14% - PTAZSCTC12% - KOUSICOO9% - Aen Art7% - Open — no brand owns it (10 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -67.2% search growth over the last 90 days.
50K30KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 14.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/outline-markers/trend)
## **Top outline markers search terms**
- **outline markers**188K/yr-60.6%5.1% conv. - **outline shimmer markers**44K/yr-31.2%5.4% conv. - **outline pens**41K/yr-65.3%4.3% conv. - **outline markers self-outline metallic markers**35K/yr-73.4%6.9% conv. - **finenolo outline shimmer markers**20K/yr-45.8%3.7% conv. - **shimmer markers**16K/yr-43.6%4.5% conv. - **metallic outline markers**12K/yr-64.5%4.9% conv. - **outline marker**12K/yr-52.5%4.3% conv. - **outline pen**20K/yr-84.8%6.1% conv. - **double line markers**10K/yr-66.9%3.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/outline-markers/search-terms)
## **Top outline markers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$12K8%$23K12%$35K16%$47K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Outline Markers 12 Metallic Shimmer Glitter Gel Pens Tween Teen Girl Gifts Trendy Stuff Cool Cute Art Craft School Drawing Supplies Birthday Fun Kits for Kids Girls Ages 4 6 8 10 12 Year Old**YITHINC**$6.86**4.5★8,953 rev](https://www.amazon.com/dp/B07ZF9J4MY) [2**24 Colors Outline Glitter Markers Double Line Shimmer Marker Pens for Christmas Greeting Cards Outline Pens for Art Supplies for Scrapbook Crafts DIY Art Crafts**DUULEMANG**$12.71**4.4★86 rev](https://www.amazon.com/dp/B0FM7HVNW9) [3**Double Line Outline Markers 24 Colors Super Squiggles Glitter Markers Self Outline Metallic Marker Teen Girl Gifts Trendy Stuff Doodle Shimmer Marker for Christmas Gift Birthday DIY Art Crafts**OUNIY**$15.13**4.4★347 rev](https://www.amazon.com/dp/B0CLPGYKJ4) [4**PTAZSCTC Outline Shimmer Markers 12 Colors Glitter Markers Outline Glitter Pens Gel Pens for Coloring Metallic Marker Pen for Gifts Birthday Trendy Stuff for Art Supplies Painting**PTAZSCTC**$6.35**4.0★111 rev](https://www.amazon.com/dp/B0FKSSRT8G) [5**Outline Marker Self-outline Metallic Markers 12 Colors Squiggles Shimmer Outline Markers Pen Set for Drawing Art School Supplies Glitter Pen Set for Cards Lettering Gift for 4-12 Year Old Girl**OUNIY**$9.04**4.4★688 rev](https://www.amazon.com/dp/B0D1MZ4JW5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**24 Colors Outline Glitter Markers Self Outline Pens Metallic Marker Shimmer Outline Pen Metallic Glitter Gel Pens for Coloring Outline Shimmer Markers Gift Kids Arts Crafts Scrapbook Drawing**Anelueeoo**$9.71**48 rev7mo ago](https://www.amazon.com/dp/B0G6CRGCX8) [**24 Colors Outline Glitter Markers Double Line Shimmer Marker Pens for Christmas Greeting Cards Outline Pens for Art Supplies for Scrapbook Crafts DIY Art Crafts**DUULEMANG**$12.71**86 rev11mo ago](https://www.amazon.com/dp/B0FM7HVNW9) [**DUULEMANG 12 Colors Outline Shimmer Markers Double Line Glitter Markers Pens for Christmas Greeting Cards Outline Glitter Pens Art Supplies for Coloring Metallic Marker Pen for Scrapbook Art Crafts**DUULEMANG**$7.07**86 rev11mo ago](https://www.amazon.com/dp/B0FM755187) [**Aen Art 24 Colors Outline Glitter Markers Shimmer Metallic Pens Christmas Stocking Stuffer for Teen Girl Great Gift for Artists and Craft Lovers**Aen Art**$8.47**890 rev11mo ago](https://www.amazon.com/dp/B0FLD2Y1DQ) [**Aen Art 12 Colors Outline Shimmer Markers Glitter Metallic Pens Drawing Art Supplies Gift Trendy Stuff for Kids Girls Ages 4 6 8 10 12 Year Old**Aen Art**$5.71**11,023 rev11mo ago](https://www.amazon.com/dp/B0FLC6WXK3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**24 Colors Outline Glitter Markers Self Outline Pens Metallic Marker Shimmer Outline Pen Metallic Glitter Gel Pens for Coloring Outline Shimmer Markers Gift Kids Arts Crafts Scrapbook Drawing**Anelueeoo**$9.71**4.2★**▲ 971%**](https://www.amazon.com/dp/B0G6CRGCX8) [**36 Colors Glitter Markers Outline Glitter Pens Shimmer Metallic Markers for Painting Coloring Waterproof Glitter Gel Pens for Art Supplies Arts and Crafts for Gift Kids Journaling Writing Card Making**PTAZSCTC**$16.18**4.0★**▲ 872%**](https://www.amazon.com/dp/B0FKSMLCSK) [**24 Colors Outline Glitter Markers Double Line Shimmer Marker Pens for Christmas Greeting Cards Outline Pens for Art Supplies for Scrapbook Crafts DIY Art Crafts**DUULEMANG**$12.71**4.4★**▲ 693%**](https://www.amazon.com/dp/B0FM7HVNW9) [**Glitter Markers Outline Pens Metallic: 24 Double Line Outline Markers Self Outlining Glitter Pens Adult Coloring Gel Sparkle Outliner Shimmer Teen Gifts Drawing Art Supplies Craft Cool Fun Magic Stuff**KOUSICOO**$10.68**4.6★**▲ 690%**](https://www.amazon.com/dp/B0CGD95XVF) [**ARTISTRO 24 Metallic Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$16.36**4.5★**▲ 433%**](https://www.amazon.com/dp/B0CZ14KD68)
**~~View all trending →~~**
## **What buyers say about outline markers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**21%
*“Fun colors”*
**Quality-Overall**13%
*“High quality, smooth with a lot of potential”*
**Fun/Entertainment Experience**9%
*“Fun for everyone”*
**Pen/Pencil Quality**7%
*“Excellent markers”*
**Value For Money**7%
*“Great value”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Drawing Experience**5%
*“Great for drawing”*
**Writing Experience**4%
*“I love how smooth they write”*
**Ease Of Use**3%
*“Ease of use”*
**Brightness/Shine/Glow**2%
*“Very bright and magical”*
### **What buyers complain about **
**Color**19%
*“Very muted colors”*
**Advertised Vs Actual Product**8%
*“Looks nothing like the photo”*
**Paper Quality**6%
*“bleed through paper very easily”*
**Dry/Empty Ink**5%
*“Arrived Dried Out”*
**Ink Leakage**4%
*“Ink came gushing out”*
**Moist/Dry**4%
*“they are all dry”*
**Leak-Proof**4%
*“Leaks”*
**Quality-Overall**3%
*“Substandard quality”*
**Functionality-Overall**3%
*“Not one worked”*
**Display Colors**3%
*“Does not show colors”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Color**14%
**Functionality-Overall**10%
**Display Colors**7%
**Dry/Empty Ink**7%
**Leak-Proof**6%
**Ink Refill**6%
**Value For Money**5%
**Product Condition**3%
**Size-Overall**3%
## **Common questions**
- **Is outline markers profitable to sell on Amazon United States?**
- The niche generates $292K/yr across 28 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -67.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the outline markers niche?**
- 16 brands and 22 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in outline markers?**
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Paper Quality. The return rate is 1.2%.
- **When does demand for outline markers peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 14.3× the quietest.
- **What does it cost to enter the outline markers niche?**
- Listings span $4.61–$22.29; the average listing price is $10.80 (sweet spot $15–$100). The average incumbent carries 2,562 reviews — the moat a new listing must climb.
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