---
title: "outdoor paint — $323K/yr Amazon United States Niche, Score 66/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/outdoor-paint"
last_updated: "2026-07-21T07:16:07.488Z"
locale: en
meta:
description: "outdoor paint shows a sweet-spot price point ($23.33 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "outdoor paint shows a sweet-spot price point ($23.33 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "outdoor paint — $323K/yr Amazon United States Niche, Score 66/100 - Flapen"
---
# **outdoor paint**
**Worth a look**
Shows a sweet-spot price point ($23.33 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 90Conversion 38Competition 85Returns 84Price range 69Avg price 95Brand share 68Review moat 24Quality gap 32
**Avg price**
**Incredible****$23.33**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+98.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Returns**
**Great****1.5%**
return rate — above 6% kills the launch gate
**Price range**
**Good****$0.59–$47.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$323K**
$323K/yr · 457K searches
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,928.29**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, outdoor paint is a $323K/yr Amazon United States market (457K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 66/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$292K–$350K**
- units × avg price
- **Launch success**
- **67%**
- 4 of 6 new (360d)
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#226**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **65%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **138 days**
## **Competition**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**65%**
Top 20: 97%
**Top-5 click share**
**30%**
Top 20: 76%
**Open market**
**31%**
- Shuttle Art22% - FolkArt15% - Rust-Oleum14% - Nicpro7% - GOTIDEAL6% - Magicfly5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +98.1% search growth over the last 90 days.
20K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/outdoor-paint/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6K4%$13K6%$19K8%$26K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 52 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shuttle Art 25 Colors Outdoor Acrylic Paint Set 2oz/60ml Waterproof Acrylic Paint with 10 Brushes 1 Palette Rich Pigmented Paints for Artists Beginners on Rocks Wood Crafts Garden Statues**Shuttle Art**$27.20**4.7★560 rev](https://www.amazon.com/dp/B0DSFFKH4K) [2**Shuttle Art Outdoor Acrylic Paint Set 12 Colors Waterproof Paint 8.45oz/250ml Large Bottles Rich Pigmented Bulk Painting Supplies for Artists Beginners on Rocks Wood Wall Crafts Garden Statues**Shuttle Art**$35.91**4.8★362 rev](https://www.amazon.com/dp/B0DSFCQVZM) [3**GOTIDEAL Acrylic Paint Set with 10 Brushes 18 Colors Outdoor/Indoor (59ml 2 oz) Art Craft Paint Non Toxic Perfect for Hobby Artist Adults Ideal for Canvas Wood Clay Ceramic Paint Supplies**GOTIDEAL**$18.45**4.6★2,501 rev](https://www.amazon.com/dp/B088W638KD) [4**Rust-Oleum 369383 Advanced Dry Door & Trim Paint Quart Satin Black**Rust-Oleum**$17.42**4.6★2,099 rev](https://www.amazon.com/dp/B0BY3FWS4Q) [5**FolkArt Outdoor Gloss Acrylic Craft Paint Set Designed for Beginners and Artists Non-Toxic Formula Perfect for Rock Designing Twelve Bottles 2 oz 24 Fl Oz**FolkArt**$24.55**4.6★5,930 rev](https://www.amazon.com/dp/B076CVXZ3K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GOTIDEAL Acrylic Paint Set 18 Colors Outdoor Acrylic Paint (100m 3.4 oz)**GOTIDEAL**$29.79**10 rev3mo ago](https://www.amazon.com/dp/B0GTSWQ3JL) [**ABEIER Outdoor Acrylic Paint Set 15 Vibrant Colors (8.45oz/250ml Large Bottles) Waterproof & UV Resistant Outdoor Paint for Rocks Wood Walls Garden Statues Professional Bulk Art Supplies**ABEIER**$39.91**59 rev7mo ago](https://www.amazon.com/dp/B0G1XZB3VG) [**THE ONE All-In-One Paint & Primer - Sage Green Satin 8.5 Fl Oz/250ml | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC**THE ONE**$18.33**25,455 rev8mo ago](https://www.amazon.com/dp/B0FX8VS4V7) [**Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Clay Court 1 Gallon**Glidden**$32.63**503 rev11mo ago](https://www.amazon.com/dp/B0FLQQFY3H) [**Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Steel Gray 1 Gallon**Glidden**$33.42**503 rev11mo ago](https://www.amazon.com/dp/B0FLQQ7M8H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GOTIDEAL Acrylic Paint Set 18 Colors Outdoor Acrylic Paint (100m 3.4 oz)**GOTIDEAL**$29.79**4.1★**▲ 135%**](https://www.amazon.com/dp/B0GTSWQ3JL) [**30 Colors Dual Tip Acrylic Paint Markers Fine Tip and Brush Tip Permanent Acrylic Paint Pens For Rock Painting Canvas Wood Glass Ceramic Fabric Plastic Egg Scrapbook Art Painting Supplies Kit**Coogert**$13.00**4.7★**▲ 133%**](https://www.amazon.com/dp/B0D2H7QSX2) [**THE ONE All-In-One Paint & Primer - Sage Green Satin 8.5 Fl Oz/250ml | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC**THE ONE**$18.33**4.2★**▲ 127%**](https://www.amazon.com/dp/B0FX8VS4V7) [**FolkArt Outdoor Acrylic Paint in Assorted Colors (2 Ounce) 1656 Warm White**FolkArt**$4.41**4.6★**▲ 124%**](https://www.amazon.com/dp/B004D50724) [**Coogert 24 Paint Pens for Rock Fabric Wood Glass Craft Dual Tip Acrylic Paint Markers With Fine-Dot Tip for Canvas Ceramic Plastic Art Painting Supplies Kit**Coogert**$9.06**4.6★**▲ 118%**](https://www.amazon.com/dp/B0F5WMP62Z)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Great assortment of colors”*
**Paint Quality**14%
*“Its nice paint”*
**Quality-Overall**11%
*“Awesome quality”*
**Value For Money**10%
*“Great Value”*
**Ease Of Use**5%
*“Easy to work with”*
**Engraving/Paint/Sublimation**4%
*“Very nice paint easy to work with”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Coverage**3%
*“The coverage is pretty consistent”*
**Ease Of Cleaning**2%
*“easy to clean up”*
**Thickness**2%
*“Nice thick colors”*
### **What buyers complain about **
**Paint Quality**27%
*“poor quality paint”*
**Thickness**12%
*“The liquid is very thick”*
**Color**11%
*“not pure white”*
**Quality-Overall**7%
*“Poor quality bottles”*
**Product Condition**3%
*“Some are used”*
**Leak-Proof**3%
*“Arrived leaking”*
**Size-Overall**2%
*“Small”*
**Ease Of Use**2%
*“Cannot use”*
**Coverage**2%
*“The coverage was poor”*
**Moist/Dry**1%
*“It also takes way too long to dry”*
### **Top return reasons **
**Paint Quality**46%
**Color**13%
**Value For Money**11%
**Size-Overall**9%
**Advertised Vs Actual Product**5%
**Leak-Proof**2%
**Product Condition**2%
**Functionality-Overall**2%
**Quality-Overall**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is outdoor paint profitable to sell on Amazon United States?**
- The niche generates $323K/yr across 52 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +98.1%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the outdoor paint niche?**
- 27 brands and 90 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in outdoor paint?**
- Top complaints mined from reviews: Paint Quality, Thickness, Color. The return rate is 1.5%.
- **When does demand for outdoor paint peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the outdoor paint niche?**
- Listings span $0.59–$47.60; the average listing price is $23.33 (sweet spot $15–$100). The average incumbent carries 4,928 reviews — the moat a new listing must climb.
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