---
title: "Outdoor Foam — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/outdoor-foam"
last_updated: "2026-08-09T20:44:53.681Z"
locale: en
meta:
description: "Niche score 53/100 · $93K/yr market · 110K searches/yr · $40.51 avg price. A small market ($93K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $93K/yr market · 110K searches/yr · $40.51 avg price. A small market ($93K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Outdoor Foam — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **outdoor foam**
**Worth a look**
Shows a sweet-spot price point ($40.51 avg), but a small market ($93K/yr) keeps it on the watch list.
Market size 23Growth 34Conversion 26Competition 83Returns 73Price range 79Avg price 95Brand share 82Review moat 24Quality gap 43
**Avg price**
**Incredible****$40.51**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.04–$113.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,009.78**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$93K**
$93K/yr · 110K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, outdoor foam is a $93K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **outdoor foam market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$101K–$122K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#134**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**39 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**53%**
Top 20: 87%
**Top-5 click share**
**32%**
Top 20: 63%
**Open market**
**43%**
- GoTo Foam17% - FOAMYFOAM15% - Foamma10% - ProsourceFit6% - Coaseb5% - FoamTouch5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/outdoor-foam/trend)
## **Top outdoor foam search terms**
- **foam cushions for chairs**15K/yr+11.2%1.6% conv. - **upholstery foam 4 inch**15K/yr+16.2%2.8% conv. - **outdoor cushion foam**7K/yr+138.2%1.1% conv. - **foam rubber padding 4 inch thick**11K/yr-23.0%3.1% conv. - **extra firm foam cushion**6K/yr+10.9%0.5% conv. - **custom foam**6K/yr+7.1%0.8% conv. - **foam pads for furniture**6K/yr-5.7%3.0% conv. - **bench cushion foam**4K/yr+52.5%1.3% conv. - **high resilience foam**4K/yr+23.0%0.8% conv. - **dense foam cushion**4K/yr+14.1%1.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/outdoor-foam/search-terms)
## **Top outdoor foam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$8K12%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Foamma Custom Cut-to-Size Foam - High & Medium Density Custom Upholstery Foam Cushion Polyurethane Cushion Replacement for Chairs Couches & DIY Projects for All Needs**Foamma**$52.95**4.5★492 rev](https://www.amazon.com/dp/B0CTB5VC8D) [2**FOAMYFOAM High Density 4 inch Thick 24 inch Wide 24 inch Long Upholstery Foam Cushion Replacement**FOAMYFOAM**$25.14**4.4★444 rev](https://www.amazon.com/dp/B0BM51T652) [3**GoTo Foam 2 Height x 24 Width x 72 Length 43ILD (Firm) Upholstery Cushion Made in USA**GoTo Foam**$26.65**4.6★16,685 rev](https://www.amazon.com/dp/B07S7YXD92) [4**Coaseb Custom Polyurethane Upholstery Foam Cut to Size Couch Cushion Replacement Foam Padding for Chairs Sofas Benches Seat Cushions & DIY Projects High or Medium Density CertiPUR-US Certified**Coaseb**$53.51**4.5★305 rev](https://www.amazon.com/dp/B0CY7C1YV4) [5**AK Trading CO. AK-Trading Upholstery High Density 4 Height x 24 Width x 72 Length-Home or Commercial Use Seat Replacement Cushion-Made in USA Foam (FOAM-HD-4x24x72)**AK TRADING CO.**$45.66**4.6★1,836 rev](https://www.amazon.com/dp/B078SHJQWH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vicatiful High-Density Upholstery Foam Padding (4 x 24 x 72)Memory Foam for Couch Seat Cushion Replacement Chair Foam Square Padding for Seats**Vicatiful**$34.27**61 rev9mo ago](https://www.amazon.com/dp/B0FX3TDF7R) [**SmartFoam HD Custom Cut Foam for Mattresses & Cushions High Density Upholstery Foam for DIY Projects Beds & Sofas Premium Free Choice of Comfort Levels (Medium or Firm)**SmartFoam**$45.28**70 rev10mo ago](https://www.amazon.com/dp/B0FRCTF28X) [**Royal Shade High-Density Upholstery Foam Custom Cut Firm-to-Medium (70D) Replacement for Seats Benches Dining Pads & Window Cushions Durable & Easy to Shape (3 Thick)**Royal Shade**$51.68**32 rev1y ago](https://www.amazon.com/dp/B0FFLCL5KB) [**SweetSlubr Seat Cushion for Tailbone Pain Relief Office Chair Cushion Chair Pad Memory Foam Large Cushion with Non-Slip Cover for Soft Support at Office Chair Car Seat Airplane Black/Large**SweetSlubr**$17.62**2,117 rev1y ago](https://www.amazon.com/dp/B0DWMRVZVC) [**FoamTouch High Density Upholstery Foam (4 x 24 x 72) 1.79LB Density-45LB ILD Made in USA Ideal for Couch Cusions Chair Cushions Bench Cushions and Varity of Upholstery Projects**FoamTouch**$35.89**375 rev1y ago](https://www.amazon.com/dp/B0DQXC8L54)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Royal Shade High-Density Upholstery Foam Custom Cut Firm-to-Medium (70D) Replacement for Seats Benches Dining Pads & Window Cushions Durable & Easy to Shape (3 Thick)**Royal Shade**$51.68**4.5★**▲ 200%**](https://www.amazon.com/dp/B0FFLCL5KB) [**AIREX Balance Pad Basic Stability Trainer for Balance Stretching Physical Therapy Exercise Mobility Rehabilitation and Core Training Non-Slip Closed Cell Foam Premium Balance Pad Blue (30-1907)**AIREX**$39.66**4.6★**▲ 127%**](https://www.amazon.com/dp/B099NX4KL2) [**GoTo Foam 2 Height x 24 Width x 72 Length 43ILD (Firm) Upholstery Cushion Made in USA**GoTo Foam**$26.65**4.6★**▲ 108%**](https://www.amazon.com/dp/B07S7YXD92) [**Airex Balance Pad - Exercise Foam Pad Physical Therapy Workout Plank Yoga Pilates Stretching Balancing Stability Mat Kneeling Cushion Mobility Strength Trainer for Knee Ankle - Elite Blue**AIREX**$93.91**4.7★**▲ 106%**](https://www.amazon.com/dp/B00CRU78RO) [**ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue**ProsourceFit**$23.63**4.8★**▲ 89%**](https://www.amazon.com/dp/B07664K1CW)
**~~View all trending →~~**
## **What buyers say about outdoor foam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cushion**17%
*“Excellent Cushion”*
**Comfort-Overall**14%
*“Comfortable seat were ever you go”*
**Quality-Overall**12%
*“Excellent Quality”*
**Size-Overall**7%
*“Fit like a charm”*
**Advertised Vs Actual Product**6%
*“Exactly What I Needed”*
**Value For Money**6%
*“Good Deal”*
**Foam**4%
*“The memory foam is very comfortable”*
**Soft Feel**2%
*“soft fabric”*
**Ease Of Use**2%
*“Easy to move”*
**Efficiency**2%
*“Works great”*
### **What buyers complain about **
**Hard Feel**14%
*“Hard As A Rock”*
**Comfort-Overall**12%
*“Hard and uncomfortable”*
**Cushion**10%
*“Uncomfortable seat cushion”*
**Size-Overall**9%
*“To small”*
**Thickness**7%
*“Not as thick as I thought”*
**Value For Money**5%
*“Too expensive”*
**Quality-Overall**4%
*“the quality is obviously inconsistent”*
**Advertised Vs Actual Product**4%
*“Deceptive advertising”*
**Adhesion/Stickiness**2%
*“Poor adhesive”*
**Durability**2%
*“does not last”*
### **Top return reasons **
**Cushion**29%
**Size-Overall**24%
**Comfort-Overall**10%
**Advertised Vs Actual Product**5%
**Thickness**4%
**Functionality-Overall**3%
**Hard Feel**3%
**Value For Money**3%
**Material Quality**2%
**Thin**2%
## **Common questions**
- **Is outdoor foam profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 72 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the outdoor foam niche?**
- 39 brands and 50 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in outdoor foam?**
- Top complaints mined from reviews: Hard Feel, Comfort-Overall, Cushion. The return rate is 2.1%.
- **When does demand for outdoor foam peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the outdoor foam niche?**
- Listings span $8.04–$113.63; the average listing price is $40.51 (sweet spot $15–$100). The average incumbent carries 5,010 reviews — the moat a new listing must climb.
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