---
title: "Orange Felt — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/orange-felt"
last_updated: "2026-08-09T21:52:11.433Z"
locale: en
meta:
description: "Niche score 34/100 · $35K/yr market · 50K searches/yr · $8.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $35K/yr market · 50K searches/yr · $8.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Orange Felt — $35K/yr Amazon US Niche (2026) - Flapen"
---
# **orange felt**
**Skip it**
Prices mostly outside the sweet spot ($3.38–$15.94) — this niche doesn't clear our bar today.
Market size 9Growth 14Conversion 81Competition 33Returns 36Price range 7Avg price 23Brand share 43Review moat 68Quality gap 48
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****796.85**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****$8.16**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-22.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$35K**
$35K/yr · 50K searches
**Price range**
**Bad****$3.38–$15.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, orange felt is a $35K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 34/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange felt market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$41K–$49K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#487**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**15%**
- Jtnohx19% - YHOLSDAS19% - HaoFeiJH18% - XSEINO14% - FANOMMI9% - Whaline5% - Open — no brand owns it (9 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -22.2% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/orange-felt/trend)
## **Top orange felt search terms**
- **orange felt**35K/yr-20.4%10.2% conv. - **orange felt sheets**10K/yr-23.5%11.5% conv. - **orange felt fabric**5K/yr-32.2%7.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/orange-felt/search-terms)
## **Top orange felt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$5K20%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YHOLSDAS 12 x 12 Felt Fabric Sheets for Crafts 1mm Thick Squares Felt Paper for Sewing Craft Non-Woven Felt Fabric for Sewing Patchwork Material 2pcs (Orange)**YHOLSDAS**$4.92**4.5★343 rev](https://www.amazon.com/dp/B0CQMJ4BXV) [2**HaoFeiJH Orange Felt Fabric Sheets - 6PCS Felt Squares - 8x12 1 Colors Soft Felt Squares 1.5mm for Sewing Patchwork Decoration Embroidering Book DIY Craft**HaoFeiJH**$4.92**4.7★1,003 rev](https://www.amazon.com/dp/B0CNS2QNSV) [3**Jtnohx Felt for Crafts 16 Pcs Felt Fabric 711.3 Stiff Felt Sheets Craft Felt Square for Sewing (Orange)**Jtnohx**$5.90**4.6★617 rev](https://www.amazon.com/dp/B0CNW6W768) [4**XSEINO Orange Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Orange Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.84**4.4★102 rev](https://www.amazon.com/dp/B0GBWX82HL) [5**Jtnohx Soft Felt Sheets Color Felt Fabric for Sewing 7 Pcs 1mm 8x12 Fabric Square for Craft DIY and Embroidery Projects (Orange)**Jtnohx**$4.90**4.6★79 rev](https://www.amazon.com/dp/B0DTTNBP64)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Soft Orange Felt Fabric Sheets for Crafts 8 x 12 Inch Felt Squares 20 Pcs 1.6mm Thick Nonwoven Fabric for DIY Projects Sewing Patchwork and Decoration**FANOMMI**$9.83**14 rev4mo ago](https://www.amazon.com/dp/B0GQ9XTLH1) [**Orange Felt Fabric Stiff Sheets 20 Pcs 8 X 12 1mm Thick Assorted Color Sewing Crafts Felt for DIY Patchwork Art Projects Party & Holiday Decoration**FANOMMI**$9.84**12 rev4mo ago](https://www.amazon.com/dp/B0GPK82RYK) [**HARSKIYER Orange Felt Fabric Sheets 12 Pcs 7 x 11 Inch Stiff Felt Squares for Sewing Crafts DIY Projects Patchwork Embroidery (1mm Thick)**HARSKIYER**$5.05**10 rev5mo ago](https://www.amazon.com/dp/B0GKP17CHH) [**Ymapinc 10PCS Fabric Felt Sheets - Yellow & Orange Felt Soft Fabric for Art Handicraft Patchwork Gift Wrapping Party Decoration & DIY Craft Flowers (11.69 x 7.80 Inch)**Ymapinc**$3.38**11 rev5mo ago](https://www.amazon.com/dp/B0GKH61NH4) [**FEIYAUMI Felt Fabric 36 X 36 Large Felt Sheets Stiff Craft Felt by The Yard for DIY Crafts Letter Coaster Flower Ornament Sewing Party Decoration Christmas Supplies Nonwoven (Orange)**FEIYAUMI**$9.52**28 rev6mo ago](https://www.amazon.com/dp/B0FYH2BTJV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Soft Orange Felt Fabric Sheets for Crafts 8 x 12 Inch Felt Squares 20 Pcs 1.6mm Thick Nonwoven Fabric for DIY Projects Sewing Patchwork and Decoration**FANOMMI**$9.83**4.3★**▲ 608%**](https://www.amazon.com/dp/B0GQ9XTLH1) [**Orange Felt Fabric Stiff Sheets 20 Pcs 8 X 12 1mm Thick Assorted Color Sewing Crafts Felt for DIY Patchwork Art Projects Party & Holiday Decoration**FANOMMI**$9.84**4.4★**▲ 594%**](https://www.amazon.com/dp/B0GPK82RYK) [**HARSKIYER Orange Felt Fabric Sheets 12 Pcs 7 x 11 Inch Stiff Felt Squares for Sewing Crafts DIY Projects Patchwork Embroidery (1mm Thick)**HARSKIYER**$5.05**4.4★**▲ 586%**](https://www.amazon.com/dp/B0GKP17CHH) [**Ymapinc 10PCS Fabric Felt Sheets - Yellow & Orange Felt Soft Fabric for Art Handicraft Patchwork Gift Wrapping Party Decoration & DIY Craft Flowers (11.69 x 7.80 Inch)**Ymapinc**$3.38**4.4★**▲ 490%**](https://www.amazon.com/dp/B0GKH61NH4) [**XSEINO Orange Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Orange Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$12.11**4.6★**▲ 405%**](https://www.amazon.com/dp/B0FX2RR8VM)
**~~View all trending →~~**
## **What buyers say about orange felt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**28%
*“Colors were vibrant”*
**Quality-Overall**13%
*“a large variety”*
**Material Quality**12%
*“Good quality of felt”*
**Soft Feel**5%
*“Very soft though”*
**Upholstery/Fabric Quality**4%
*“Sturdy fabric and my children's played ALL DAY”*
**Stiffness**2%
*“It's good quality for stiff felt”*
**Ease Of Use**2%
*“Easy to use”*
**Thickness**2%
*“Perfect thickness”*
**Durability**2%
*“durable”*
**Adhesion/Stickiness**2%
*“Fine for using with glue”*
### **What buyers complain about **
**Size-Overall**38%
*“So small”*
**Advertised Vs Actual Product**9%
*“the product image is misleading imo”*
**Color**7%
*“it looks a bit patchy depending on which color”*
**Thickness**7%
*“Too thick”*
**Hard Feel**4%
*“is NOT SOFT”*
**Functionality-Overall**4%
*“this wont work”*
**Ease Of Use**3%
*“Stiff and not easy to use”*
**Value For Money**3%
*“I feel like it can be cheaper”*
**Soft Feel**2%
*“Barely felt-more like soft cardboard”*
**Measurement/Reading Accuracy**1%
*“My own fault for not reading the dimensions”*
### **Top return reasons **
**Size-Overall**72%
**Material Quality**15%
**Advertised Vs Actual Product**3%
**Color**3%
**Value For Money**2%
**Thin**2%
**Display Colors**1%
**Defective Material/Parts**1%
**Thickness**0%
**Functionality-Overall**0%
## **Common questions**
- **Is orange felt profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 20 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Skip it (34/100).
- **How competitive is the orange felt niche?**
- 15 brands and 17 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in orange felt?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 4.1%.
- **When does demand for orange felt peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 10.1× the quietest.
- **What does it cost to enter the orange felt niche?**
- Listings span $3.38–$15.94; the average listing price is $8.16 (sweet spot $15–$100). The average incumbent carries 797 reviews — the moat a new listing must climb.
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