---
title: "Orange Dye — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/orange-dye"
last_updated: "2026-08-09T15:52:37.443Z"
locale: en
meta:
description: "Niche score 39/100 · $39K/yr market · 68K searches/yr · $8.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $39K/yr market · 68K searches/yr · $8.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Orange Dye — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **orange dye**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 60Conversion 70Competition 41Returns 55Price range 40Avg price 25Brand share 0Review moat 25Quality gap 55
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+36.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$4.98–$21.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,672.05**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$8.88**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$39K**
$39K/yr · 68K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, orange dye is a $39K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange dye market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$53K–$71K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 99%
**Open market**
**0%**
- Craft County59% - Rit37% - TULIP3% - DOTUHAO1%
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — +36.1% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/orange-dye/trend)
## **Top orange dye search terms**
- **orange fabric dye**18K/yr+29.3%5.9% conv. - **rit dye orange**11K/yr+64.0%8.2% conv. - **orange dye**12K/yr+18.1%3.8% conv. - **orange rit dye**10K/yr+42.0%9.4% conv. - **orange dye fabric**10K/yr+29.5%6.7% conv. - **orange clothing dye**5K/yr+38.3%4.9% conv. - **rit orange dye**3K/yr+47.1%8.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/orange-dye/search-terms)
## **Top orange dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Sunshine Orange (Gloves Included)**Craft County**$11.38**4.3★2,995 rev](https://www.amazon.com/dp/B0CV2FFPHZ) [2**Rit DyeMore Liquid Dye Apricot Orange 7 Fl Oz (Pack of 1)**Rit**$5.29**4.6★1,942 rev](https://www.amazon.com/dp/B00U2IXJ4E) [3**Rit DyeMore Single Bottle 7 Oz. Synthetic Liquid Fiber Dye for Clothing Dcor and Crafts Apricot Orange**Craft County**$9.09**4.3★5,318 rev](https://www.amazon.com/dp/B08Y97F9CQ) [4**Rit Dye Liquid Wide Selection of Colors 8 Oz. (Tangerine)**Craft County**$8.62**4.4★8,719 rev](https://www.amazon.com/dp/B089HZ2MHV) [5**Rit All-Purpose Liquid Dye Canyon**Rit**$10.97**4.4★107 rev](https://www.amazon.com/dp/B0F57TDLM5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rit Synthetic Liquid Dye with ColorStay Fixative Bundle All in One Kit with Gloves to Reduce Color Bleed**Craft County**$21.57**16 rev8mo ago](https://www.amazon.com/dp/B0G17G77K4) [**DOTUHAO Tie Dye Powder Orange Fabric Dye Tie Dyes for Clothes Creative Dyes for Clothes Perfect for Arts & Crafts DIY Fabric Art (Orange 2 OZ)**DOTUHAO**$4.98**17 rev12mo ago](https://www.amazon.com/dp/B0FJBNNJ5S) [**Rit All-Purpose Liquid Dye Canyon**Rit**$10.97**107 rev1y ago](https://www.amazon.com/dp/B0F57TDLM5) [**All Purpose Concentrated Rit Dye Powder Single Pack with Plastic Gloves for Clothing Dcor and Crafts Tangerine**Craft County**$8.54**945 rev2y ago](https://www.amazon.com/dp/B0CW1XHWY4) [**Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Sunshine Orange (Gloves Included)**Craft County**$11.38**2,995 rev2y ago](https://www.amazon.com/dp/B0CV2FFPHZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rit Dye Liquid 8oz-Sunshine Orange**Rit**$9.95**5.0★**▲ 395%**](https://www.amazon.com/dp/B00NEY09FK) [**DOTUHAO Tie Dye Powder Orange Fabric Dye Tie Dyes for Clothes Creative Dyes for Clothes Perfect for Arts & Crafts DIY Fabric Art (Orange 2 OZ)**DOTUHAO**$4.98**4.4★**▲ 327%**](https://www.amazon.com/dp/B0FJBNNJ5S) [**Rit Dye 8 Oz. Liquid Fabric Dye for Clothing Dcor and Crafts Tangerine (1 Pack)**Craft County**$8.25**4.5★**▲ 308%**](https://www.amazon.com/dp/B0C9N3RQ76) [**Rit Dye 8 Oz. Liquid Fabric Dye for Clothing Dcor and Crafts Sunshine Orange (1 Pack)**Craft County**$8.39**4.5★**▲ 172%**](https://www.amazon.com/dp/B0C9N6GNZJ) [**Rit Dye Liquid Wide Selection of Colors 8 Oz. (Coral)**Craft County**$8.50**4.4★**▲ 138%**](https://www.amazon.com/dp/B089HXHYLV)
**~~View all trending →~~**
## **What buyers say about orange dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**54%
*“Love the color”*
**Instructions/User Manual/Troubleshooting**9%
*“pretty easy if you just read the instructions”*
**Advertised Vs Actual Product**5%
*“worked better than i expected”*
**Efficiency**5%
*“Works great”*
**Quality-Overall**5%
*“Great product”*
**Water Resistance**5%
*“It works great even in cold water”*
**Brightness/Shine/Glow**2%
*“It was nice and bright”*
**Durability**2%
*“It also hasnt faded after a second wear”*
**Material Quality**2%
*“E: bonus 100% linen apron. no before photo”*
**Strength**2%
*“This stuff is powerful”*
### **What buyers complain about **
**Color**37%
*“off color”*
**Functionality-Overall**11%
*“Didn't stay at all”*
**Product Condition**7%
*“Used item received”*
**Value For Money**7%
*“Waste of money”*
**Absorbency**7%
*“fabric would not dye/absorb”*
**Color Fading/Discoloration**6%
*“Very faded”*
**Paint Quality**4%
*“the dye washed completely out”*
**Rusts/Corrodes**4%
*“More orange than it is rust colored”*
**Weight Light**4%
*“Maybe a little lighter than I expected it to be”*
### **Top return reasons **
**Color**50%
**Value For Money**14%
**Display Colors**12%
**Leak-Proof**7%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Functionality-Overall**2%
**Adhesion/Stickiness**1%
**Compatibility-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is orange dye profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +36.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the orange dye niche?**
- 4 brands and 48 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in orange dye?**
- Top complaints mined from reviews: Color, Functionality-Overall, Product Condition. The return rate is 2.8%.
- **When does demand for orange dye peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the orange dye niche?**
- Listings span $4.98–$21.57; the average listing price is $8.88 (sweet spot $15–$100). The average incumbent carries 4,672 reviews — the moat a new listing must climb.
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