---
title: "Search terms — orange cardstock - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/orange-cardstock/search-terms"
last_updated: "2026-08-09T21:58:53.206Z"
locale: en
meta:
  description: "Niche score 51/100 · $81K/yr market · 56K searches/yr · $10.65 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $81K/yr market · 56K searches/yr · $10.65 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — orange cardstock - Flapen"
---

# **orange cardstock**

**Worth a look**

Shows searches that convert (13.4% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 20Growth 27Conversion 96Competition 57Returns 95Price range 46Avg price 39Brand share 59Review moat 79Quality gap 18

**Conversion**

**Incredible****13.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****412.84**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$5.58–$22.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.65**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+1.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$81K**

$81K/yr · 56K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Search terms