---
title: "Oil Pastels — $2.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/oil-pastels"
last_updated: "2026-08-05T20:59:59.970Z"
locale: en
meta:
description: "Niche score 53/100 · $2.0M/yr market · 1.7M searches/yr · $21.71 avg price. Soft demand (-10.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $2.0M/yr market · 1.7M searches/yr · $21.71 avg price. Soft demand (-10.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oil Pastels — $2.0M/yr Amazon US Niche (2026) - Flapen"
---
# **oil pastels**
**Worth a look**
Shows low returns (0.8%), but soft demand (-10.2% this quarter) keeps it on the watch list.
Market size 94Growth 20Conversion 62Competition 33Returns 96Price range 75Avg price 92Brand share 34Review moat 25Quality gap 21
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$2.0M**
$2.0M/yr · 1.7M searches
**Avg price**
**Great****$21.71**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.77–$48.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,610.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, oil pastels is a $2.0M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oil pastels market data**
- **Units sold / yr**
- **100K–125K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$2.2M–$2.7M**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**109**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**11%**
- Artecho30% - Pentel24% - MUNGYO19% - Mr. Pen6% - MEEDEN6% - PABLUE4% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
50K30KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/oil-pastels/trend)
## **Top oil pastels search terms**
- **oil pastels**880K/yr-4.9%4.8% conv. - **pastels**172K/yr-34.0%4.3% conv. - **oil pastel**91K/yr+1.7%3.6% conv. - **oil pastels for artists**101K/yr-47.6%4.9% conv. - **pastels for artists**49K/yr+14.3%3.8% conv. - **mungyo oil pastels**56K/yr-9.1%6.0% conv. - **soft oil pastels**48K/yr-5.9%3.1% conv. - **oil pastels for kids**68K/yr-28.8%5.9% conv. - **gallery oil pastels**28K/yr+15.8%4.4% conv. - **oil pastel crayons**22K/yr-0.4%5.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/oil-pastels/search-terms)
## **Top oil pastels products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$98K10%$197K15%$295K20%$394K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pentel Oil Pastels - 50 Color Set (PHN-50)**Pentel**$8.18**4.6★24,102 rev](https://www.amazon.com/dp/B00LFCWSPM) [2**Artecho Oil Pastels Set of 48 Colors Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Beginners Students Teachers (10 x 70 mm)**Artecho**$17.31**4.7★5,604 rev](https://www.amazon.com/dp/B094QB55YT) [3**Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Teachers**Artecho**$11.57**4.6★684 rev](https://www.amazon.com/dp/B0D21N3V3J) [4**MUNGYO Gallery Artists Soft Oil Pastels Professional 48 Assorted Colors Vibrant and Blendable**MUNGYO**$21.63**4.8★5,290 rev](https://www.amazon.com/dp/B004WQHY4S) [5**Mr. Pen- Oil Pastels for Artists 45 Pack Assorted Colors**Mr. Pen**$7.17**4.5★180 rev](https://www.amazon.com/dp/B0DS8N687W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**rubens Soft Oil Pastels Set (48 Macaron Colors) Professional Creamy Texture Oil Pastels for Easy Blending Layering Dreamy Art Supplies for Artists Beginners & Adults**rubens**$22.39**24 rev6mo ago](https://www.amazon.com/dp/B0GCZFY42M) [**MEEDEN Soft Oil Pastels Set: 144 Vibrant Colors Art Oil Pastels for Blending Layering Shading Drawing - Smooth Oil Pastel Crayons for Artists Beginners Adults Teachers Christmas Painting**MEEDEN**$48.78**641 rev8mo ago](https://www.amazon.com/dp/B0FRLCW8F4) [**PABLUE Oil Pastels 48 Colors Soft Oil Pastel Crayons for Drawing Blending Layering Shading Art Supplies Gift for Artists Beginners**PABLUE**$16.11**225 rev1y ago](https://www.amazon.com/dp/B0FFH329C8) [**Amazon Basics Soft Oil Pastels Set for Artists Beginners Students High-Pigment Vibrant Colors with Smooth Application 48 Colors**Amazon Basics**$13.73**192 rev1y ago](https://www.amazon.com/dp/B0DP3YRCRF) [**Mr. Pen- Oil Pastels for Artists 45 Pack Assorted Colors**Mr. Pen**$7.17**180 rev1y ago](https://www.amazon.com/dp/B0DS8N687W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**rubens Soft Oil Pastels Set (48 Macaron Colors) Professional Creamy Texture Oil Pastels for Easy Blending Layering Dreamy Art Supplies for Artists Beginners & Adults**rubens**$22.39**4.5★**▲ 350%**](https://www.amazon.com/dp/B0GCZFY42M) [**MEEDEN Soft Oil Pastels Set: 144 Vibrant Colors Art Oil Pastels for Blending Layering Shading Drawing - Smooth Oil Pastel Crayons for Artists Beginners Adults Teachers Christmas Painting**MEEDEN**$48.78**4.8★**▲ 144%**](https://www.amazon.com/dp/B0FRLCW8F4) [**COLOUR BLOCK Soft Pastels for Artists - 80 Colors Square Chalk Soft Pastels Art Set in CARBON Box - Vibrant Pigments Art Kit for Painting Drawing Sketching Hobbyist.**COLOUR BLOCK**$40.10**4.7★**▲ 78%**](https://www.amazon.com/dp/B0B24XSWFT) [**Pentel Oil Pastels - Set 50**Pentel**$9.22**4.6★**▲ 58%**](https://www.amazon.com/dp/B000WKKN5A) [**Mr. Pen- Oil Pastels for Artists 45 Pack Assorted Colors**Mr. Pen**$7.17**4.5★**▲ 52%**](https://www.amazon.com/dp/B0DS8N687W)
**~~View all trending →~~**
## **What buyers say about oil pastels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Great color choices”*
**Quality-Overall**16%
*“Beautifully made”*
**Soft Feel**13%
*“Wonderful and creamy”*
**Value For Money**11%
*“Good Price”*
**Ease Of Use**7%
*“Easy to use”*
**Texture/Consistency-Overall**3%
*“The texture is soft and smooth”*
**Durability**2%
*“they dont break”*
**Drawing Experience**2%
*“They were good for drawing”*
**Paint Quality**2%
*“This is all I use in my art”*
**Gifting Purpose**2%
*“Great gift the recipient loves”*
### **What buyers complain about **
**Smell**16%
*“Stinky strong odor”*
**Color**13%
*“Im missing two colors”*
**Hard Feel**7%
*“not smooth as I expected”*
**Quality-Overall**5%
*“Not as good as the Paul Rubens ones I got”*
**Size-Overall**5%
*“Disappointed in size”*
**Value For Money**4%
*“Not a good value”*
**Durability**3%
*“They break easily”*
**Moist/Dry**3%
*“some seem dried out”*
**Adhesion/Stickiness**3%
*“Horrible Crumbly Stank Sticks”*
**Paper Quality**2%
*“They do smudge on paper”*
### **Top return reasons **
**Smell**18%
**Color**12%
**Quality-Overall**11%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Functionality-Overall**6%
**Defective Material/Parts**5%
**Size-Overall**5%
**Product Condition**3%
**Hard Feel**3%
## **Common questions**
- **Is oil pastels profitable to sell on Amazon United States?**
- The niche generates $2.0M/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the oil pastels niche?**
- 11 brands and 109 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in oil pastels?**
- Top complaints mined from reviews: Smell, Color, Hard Feel. The return rate is 0.8%.
- **When does demand for oil pastels peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the oil pastels niche?**
- Listings span $3.77–$48.78; the average listing price is $21.71 (sweet spot $15–$100). The average incumbent carries 4,610 reviews — the moat a new listing must climb.
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