---
title: "Oil Pastels Classroom Set — $90K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/oil-pastels-classroom-set"
last_updated: "2026-08-09T15:56:02.558Z"
locale: en
meta:
description: "Niche score 41/100 · $90K/yr market · 71K searches/yr · $15.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $90K/yr market · 71K searches/yr · $15.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oil Pastels Classroom Set — $90K/yr Amazon US Niche (2026) - Flapen"
---
# **oil pastels classroom set**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 28Conversion 80Competition 25Returns 96Price range 74Avg price 76Brand share 3Review moat 36Quality gap 24
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.22**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.05–$43.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,877.94**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+2.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$90K**
$90K/yr · 71K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oil pastels classroom set is a $90K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oil pastels classroom set market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$91K–$122K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#82**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**69**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- SAKURA83% - Cray-Pas7% - Artecho5% - Pentel3% - KOKUYO1% - KINGART1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +2.6% search growth over the last 90 days.
9K7KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/oil-pastels-classroom-set/trend)
## **Top oil pastels classroom set search terms**
- **cray pas oil pastels**9K/yr+4.9%7.3% conv. - **craypas**7K/yr+13.4%8.1% conv. - **art crayons**7K/yr+6.5%1.2% conv. - **cray-pas**4K/yr+42.4%2.5% conv. - **cray pas**6K/yr+33.8%7.7% conv. - **craypas oil pastels**6K/yr+4.1%9.5% conv. - **drawing crayons**5K/yr-15.4%0.0% conv. - **sakura oil pastels**4K/yr+0.9%4.6% conv. - **japanese crayons**8K/yr-30.3%2.3% conv. - **sakura cray pas oil pastels**5K/yr+42.6%8.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/oil-pastels-classroom-set/search-terms)
## **Top oil pastels classroom set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$27K40%$36K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SAKURA Cray-Pas Junior Artist Assorted Color Oil Pastels Set of 25 XEP25**SAKURA**$6.15**4.7★2,217 rev](https://www.amazon.com/dp/B0017D5XO2) [2**SAKURA XLP50 50-Piece Cray-Pas Expressionist Oil Pastel Set Assorted Color**SAKURA**$22.12**4.6★1,413 rev](https://www.amazon.com/dp/B000KIDZ5O) [3**SAKURA Cray-Pas Junior Artist Oil Pastels 50 Count (Pack of 1) Colors may vary**SAKURA**$11.78**4.6★2,055 rev](https://www.amazon.com/dp/B0017DEQAY) [4**Sakura Cray-Pas 24 colors**Cray-Pas**$14.80**4.6★691 rev](https://www.amazon.com/dp/B003FGLTVU) [5**SAKURA XLP25 25-Piece Cray-Pas Expressionist Oil Pastel Set Assorted Color**SAKURA**$12.31**4.7★733 rev](https://www.amazon.com/dp/B005E0CF5O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Teachers**Artecho**$11.57**684 rev1y ago](https://www.amazon.com/dp/B0D21N3V3J) [**SAKURA Cray-Pas Junior Artist Oil Pastel Set - Soft Oil Pastels for Artists - 12 Colors - 6 Sets of 12**SAKURA**$14.58**168 rev3y ago](https://www.amazon.com/dp/B0BG3L89R7) [**Artecho Oil Pastels Set of 48 Colors Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Beginners Students Teachers (10 x 70 mm)**Artecho**$17.31**5,604 rev5y ago](https://www.amazon.com/dp/B094QB55YT) [**KOKUYO KE-AC26 Transparent Crayons 5 Colors**KOKUYO**$13.50**344 rev6y ago](https://www.amazon.com/dp/B0721JVVJ2) [**KINGART Mixed Media Gel Stick Crayons Multicolor Set of 48-Colors**KINGART**$35.28**633 rev6y ago](https://www.amazon.com/dp/B07VNN23PC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KOKUYO KE-AC26 Transparent Crayons 5 Colors**KOKUYO**$13.50**4.3★**▲ 141%**](https://www.amazon.com/dp/B0721JVVJ2) [**Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Teachers**Artecho**$11.57**4.6★**▲ 63%**](https://www.amazon.com/dp/B0D21N3V3J) [**KINGART Mixed Media Gel Stick Crayons Multicolor Set of 48-Colors**KINGART**$35.28**4.7★**▲ 45%**](https://www.amazon.com/dp/B07VNN23PC) [**SAKURA Cray-Pas Junior Artist Oil Pastels 50 Count (Pack of 1) Colors may vary**SAKURA**$11.78**4.6★**▲ 43%**](https://www.amazon.com/dp/B0017DEQAY) [**Artecho Oil Pastels Set of 48 Colors Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Beginners Students Teachers (10 x 70 mm)**Artecho**$17.31**4.7★**▲ 41%**](https://www.amazon.com/dp/B094QB55YT)
**~~View all trending →~~**
## **What buyers say about oil pastels classroom set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“Variety of colors”*
**Quality-Overall**13%
*“Excellent product”*
**Value For Money**11%
*“affordable”*
**Ease Of Use**9%
*“Easy to use”*
**Soft Feel**8%
*“Smooth”*
**Drawing Experience**4%
*“They were good for drawing”*
**Advertised Vs Actual Product**3%
*“product was exactly as promised”*
**Fun/Entertainment Experience**2%
*“made it easy for me to play around with them”*
**Texture/Consistency-Overall**2%
*“creamy and full texture”*
**Thickness**2%
*“very thick”*
### **What buyers complain about **
**Smell**23%
*“Stinky strong odor”*
**Quality-Overall**9%
*“These oil pastels are pretty mediocre”*
**Size-Overall**8%
*“Disappointed in size”*
**Color**7%
*“dont have the colors I thought they would like dark red”*
**Hard Feel**6%
*“They are hard”*
**Value For Money**5%
*“Not a good value”*
**Ease Of Use**4%
*“difficult to use”*
**Adhesion/Stickiness**3%
*“Horrible Crumbly Stank Sticks”*
**Durability**3%
*“They break easily”*
**Moist/Dry**3%
*“some seem dried out”*
### **Top return reasons **
**Smell**26%
**Color**11%
**Quality-Overall**10%
**Advertised Vs Actual Product**9%
**Size-Overall**8%
**Functionality-Overall**7%
**Value For Money**6%
**Defective Material/Parts**4%
**Hard Feel**4%
**Moist/Dry**2%
## **Common questions**
- **Is oil pastels classroom set profitable to sell on Amazon United States?**
- The niche generates $90K/yr across 16 tracked products. 90-day search growth is +2.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the oil pastels classroom set niche?**
- 6 brands and 69 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in oil pastels classroom set?**
- Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 0.9%.
- **When does demand for oil pastels classroom set peak?**
- Demand peaks in Aug–Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the oil pastels classroom set niche?**
- Listings span $5.05–$43.80; the average listing price is $15.22 (sweet spot $15–$100). The average incumbent carries 2,878 reviews — the moat a new listing must climb.
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