---
title: "Oil Pastel Paper — $189K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/oil-pastel-paper"
last_updated: "2026-08-09T21:57:36.977Z"
locale: en
meta:
description: "Niche score 43/100 · $189K/yr market · 185K searches/yr · $13.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $189K/yr market · 185K searches/yr · $13.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oil Pastel Paper — $189K/yr Amazon US Niche (2026) - Flapen"
---
# **oil pastel paper**
**Skip it**
A concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 24Conversion 78Competition 18Returns 96Price range 70Avg price 61Brand share 30Review moat 32Quality gap 24
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.88–$35.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.31**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$189K**
$189K/yr · 185K searches
**Review moat**
**Okay****3,311.87**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, oil pastel paper is a $189K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oil pastel paper market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$200K–$266K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#230**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**8%**
- GR DZPLUS31% - Strathmore24% - MOFUNY17% - Hapikalor10% - MUNGYO6% - U.S. Art Supply4% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/oil-pastel-paper/trend)
## **Top oil pastel paper search terms**
- **oil pastel paper**101K/yr+2.5%7.4% conv. - **oil pastels paper**17K/yr-5.5%7.2% conv. - **oil pastel sketchbook**14K/yr-9.2%3.3% conv. - **paper for oil pastels**6K/yr+1.9%10.6% conv. - **oil pastel paper pad**7K/yr-14.2%8.9% conv. - **oil pastel pad**6K/yr-12.8%7.7% conv. - **pastel sketchbook**5K/yr-5.1%3.7% conv. - **sketchbook for oil pastels**4K/yr+2.5%2.9% conv. - **pastel pad**4K/yr+0.8%7.1% conv. - **pastel paper pad**4K/yr-23.3%4.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/oil-pastel-paper/search-terms)
## **Top oil pastel paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$38K30%$57K40%$75K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GR DZPLUS Oil Pastel Pad | 5.9 x 5.9 inch(123 lb/200g) | 50 Sheets Heavyweight Drawing Paper**GR DZPLUS**$5.88**4.6★288 rev](https://www.amazon.com/dp/B0C81SSY5Q) [2**Strathmore 400 Series Tape Bound Pastel Pad 80 lb. Textured Surface 9 X 12 inches Assorted Colors 24 Sheets (403-9)**Strathmore**$9.67**4.7★8,751 rev](https://www.amazon.com/dp/B0024KMQ6K) [3**Mixed Media Sketchbook 9 x 12 - Multimedia Sketchbook Hardcover Spiral Bound 60 Sheets 98lb/160gsm Mixed Media Paper Watercolor Sketch Books for Artist Supplies Painting Drawing & Art Supplies.**MOFUNY**$12.79**4.8★2,613 rev](https://www.amazon.com/dp/B092TQ8DGQ) [4**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**4.7★287 rev](https://www.amazon.com/dp/B0FS61GHFV) [5**GR DZPLUS Oil Pastel | 9x12 in (123 lb/200g) | 30 Sheets Heavyweight Drawing Paper**GR DZPLUS**$8.01**4.3★176 rev](https://www.amazon.com/dp/B0CGTR6PJ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**287 rev9mo ago](https://www.amazon.com/dp/B0FS61GHFV) [**Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners**Soucolor**$9.71**9,621 rev3y ago](https://www.amazon.com/dp/B0B19J9FZM) [**ALKALO Square Sketchbook for Drawing 120 Pages Sketch Book 122LB/180GSM Thick Paper Mixed Media Sketchbook for Charcoal Pencil Inks Pen Colored Pencil Acrylic Marker Oil Pastel**ALKALO**$15.67**589 rev4y ago](https://www.amazon.com/dp/B09XMDNMKJ) [**Mixed Media Sketchbook 9 x 12 - Multimedia Sketchbook Hardcover Spiral Bound 60 Sheets 98lb/160gsm Mixed Media Paper Watercolor Sketch Books for Artist Supplies Painting Drawing & Art Supplies.**MOFUNY**$12.79**2,613 rev5y ago](https://www.amazon.com/dp/B092TQ8DGQ) [**GR DZPLUS Oil Pastel Pad | 5.9 x 5.9 inch(123 lb/200g) | 50 Sheets Heavyweight Drawing Paper**GR DZPLUS**$5.88**288 rev5y ago](https://www.amazon.com/dp/B0C81SSY5Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sennelier Oil Pastel Card Pad 11.75X15.75**SENNELIER**$35.86**4.7★**▲ 113%**](https://www.amazon.com/dp/B0015QGPCK) [**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**4.7★**▲ 102%**](https://www.amazon.com/dp/B0FS61GHFV) [**Strathmore 400 Series Pastel Pad Assorted Colors 11x14 Glue Bound 24 Sheets**Strathmore**$12.65**4.7★**▲ 19%**](https://www.amazon.com/dp/B004O77O2C) [**GR DZPLUS Oil Pastel Pad | 5.9 x 5.9 inch(123 lb/200g) | 50 Sheets Heavyweight Drawing Paper**GR DZPLUS**$5.88**4.6★**▲ 18%**](https://www.amazon.com/dp/B0C81SSY5Q) [**Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners**Soucolor**$9.71**4.8★**— 5%**](https://www.amazon.com/dp/B0B19J9FZM)
**~~View all trending →~~**
## **What buyers say about oil pastel paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Drawing Experience**23%
*“Great for drawing”*
**Quality-Overall**20%
*“Good Quality”*
**Size-Overall**9%
*“Great size”*
**Value For Money**8%
*“Worth the money”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Gifting Purpose**5%
*“Its a good gift”*
**Paper Quality**4%
*“The paper size is good”*
**Thickness**4%
*“a thick cover that feels durable”*
**Durability**3%
*“They are durable”*
**Ease Of Use**2%
*“ease of use”*
### **What buyers complain about **
**Thickness**18%
*“could be thicker”*
**Durability**13%
*“breaks a lot”*
**Paint Quality**8%
*“the pages are too thin for any kind of paint”*
**Advertised Vs Actual Product**7%
*“fake advertisement”*
**Color**6%
*“The color is an off white”*
**Paper Quality**5%
*“This is inferior paper for wet media”*
**Size-Overall**5%
*“they are so large that I didnt even know where to begin”*
**Quality-Overall**3%
*“Horrrrrrrrible quality”*
**Value For Money**3%
*“$12 for this. Not worth it”*
**Instructions/User Manual/Troubleshooting**2%
*“I cant find the instructions on any page in this book”*
### **Top return reasons **
**Size-Overall**52%
**Value For Money**11%
**Advertised Vs Actual Product**8%
**Color**4%
**Quality-Overall**3%
**Weight Heavy**3%
**Paper Quality**2%
**Thin**2%
**Strength**2%
**Functionality-Overall**1%
## **Common questions**
- **Is oil pastel paper profitable to sell on Amazon United States?**
- The niche generates $189K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the oil pastel paper niche?**
- 10 brands and 44 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in oil pastel paper?**
- Top complaints mined from reviews: Thickness, Durability, Paint Quality. The return rate is 0.8%.
- **When does demand for oil pastel paper peak?**
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the oil pastel paper niche?**
- Listings span $5.88–$35.86; the average listing price is $13.31 (sweet spot $15–$100). The average incumbent carries 3,312 reviews — the moat a new listing must climb.
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