---
title: "Search terms — oil painting supplies - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/oil-painting-supplies/search-terms"
last_updated: "2026-08-09T17:06:49.410Z"
locale: en
meta:
  description: "Niche score 54/100 · $155K/yr market · 134K searches/yr · $28.48 avg price. Soft demand (-14.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $155K/yr market · 134K searches/yr · $28.48 avg price. Soft demand (-14.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — oil painting supplies - Flapen"
---

# **oil painting supplies**

**Worth a look**

Shows low returns (0.8%), but soft demand (-14.8% this quarter) keeps it on the watch list.

Market size 33Growth 18Conversion 51Competition 76Returns 96Price range 62Avg price 95Brand share 88Review moat 25Quality gap 23

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$28.48**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Price range**

**Good****$4.39–$141.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$155K**

$155K/yr · 134K searches

**Review moat**

**Bad****4,708.83**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-14.8%**

90-day search growth — must beat 0% to launch

## Search terms